The Marketing Strategy Of Vitaminwater

Water may not taste the best but you can added things to it such as fruits and other things that would make it taste better. This gives you a great healthy drink that doesn’t involve drinking pounds of sugar in a

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

The Affordable Blended Smoothie, Inc. will be producing a healthy non-alcoholic product. As more families and the society continue struggle to maintain healthy lifestyles, the new beverage comes at the right time in remedying the situation. The new energy drink will be suitable to all classes of people regardless of their age, educational level, income, gender, or ethnic affiliation. However, we will be able to employ targeted marketing where the marketing strategies for the company will be directed to rising middle class in Virginia (Wit, 2010).

I am a registered dietician and have been invited to this Lunch and Learn Program for the law firm to be able and help make a decision for the yearlong beverage contract for either a water company, Gatorade or PowerAde. As fitness is an important factor of many attorneys that work here this will be very beneficial for everyone. I will be giving this prevention to help give you the knowledge in the best choice of product including daily amounts, nutrient content, types, cost, advantages and disadvantages and healthiness. The roles of water and other fluids like Gatorade and PowerAde because they can replenish the fluids in our body recharging our muscles and cells with the vital electrolytes and other minerals needed for all

"Harvard School of Public Health » The Nutrition Source » Time to Focus on Healthier Drinks." Harvard

Today people want more than just a good quality product, they have the desire to be a part of the marketing process when it comes to choosing brands. Therefore, it is important to create a brand that individuals are able to engage with and also receive a unique experience. Engagement with consumers can be achieved through creating opportunities for involvement outside your brand. With the rise in technology and the changes in consumer behavior there has been a shift in values when it comes to choosing certain brands. People gravitate to brands in which are in line with their values. Authenticity, transparency, and quality are aspects that are of importance. As social media becomes more prevalent, people are constantly looking for great brands

The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Supplements have become very popular in the United States. Americans want a cure-all for their health problems, and supplements have become the point where they are turning. In fact, it is approximated forty percent of Americans use supplements. (1) Even more astoundingly, a survey conducted between 2003 and 2006 established fifty-four percent of American adults use some strain of supplements. This large demand from Americans, and, in particular, athletes, has created a booming business for supplements in the US. It is supposed nearly twenty-seven billion dollars were spent on supplements in 2009, with roughly thirty-five percent of that figure being specifically vitamin supplements. Because

Water is the most refreshing drink in the world, and probably the cheapest. People drink water because it's easy to achieve and cost barely anything. Lemon is one of the worse kinds of grapefruit people eat or doesn't eat at all. It taste extremely sour and even bitter if you eat the skin. But if you add these two ingredients together, you get one of the most prolific drinks ever. There are hundreds of ways of making lemonade. From whiskey lemonade to chocolate lemonade, there is a very wide range of making lemonade. But the simplest of all these kinds is the water base lemon drink, where water and lemon is the two crucial flavors in the drink. It's refreshing, healthy, and helps reduce Fibromyalgia, a

Also, it was available online within the U.S. In Fiji, the product was available only through Coca-Cola Amatil. The focus of the product was on the U.S., so they made it easier to consumers to find it. Moreover, marketing was one of the important elements as well. To build an image, to show the uniqueness and class of the product. It started with just some advertisements on magazines; but the product achieved growth, through word-to-mouth advertisements, target sampling and free product placements. It got famous among celebrities that also showed the luxury of the product. In 2007, the company launched a new marketing campaign, with the objective to show consumers the benefits of the FIJI Water. They used integrated marketing communication approach, which is a strategy designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Therefore, that's how FIJI Water was successful, with all these points stated above; with marketing having an important role in it. (Lamb, Hair & McDaniel, 2012)

Furthermore, the product lines for its water business were developed around customer type and lifestyle. For instance, Propel was targeted towards the physically active consumers while Life Water was targeted towards image-driven consumers.

Sports marketing are one of the most vital uses in the field of marketing nowadays. Many companies have a trend to use sports and sports celebrity in developing their marketing campaign because they have the ability to influence others and they already are role models for a wide share of consumers in the marketplace. So, companies benefit from their popularity and reputation for its brand awareness. Especially some companies in the food and beverages industry which are concentrated on the marketing campaign and make a huge number of expenditure and its budget. Pepsi have many product lines, it introduces a product line for soda which includes many versions such as Pepsi, Mirnda, Seven Up, and other version of Mirinda like Orange and Apple. The second product line is related to the juice. The third category is related to Aquafina mineral water. There are width of every line and versions for every product.

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.

The pharmaceutical activities of L’Oreal are also handled by Sanofi-Aventis. These divisions and subdivisions ensure the quality that the L’Oreal Group offers to its customers. To further add to the enumerated strengths of the company, L’Oreal’s advertising strategy also plays a major part to its growth. Through adapting to the culture of their target market as the main tool of their advertisement, the Company brought L’Oreal products within reach of other women from different parts of the world.