The Marvel Of Marvel 's Universe Of Film, Television, Comic Books And Other Sources Of Media

932 WordsMay 11, 20154 Pages
This paper will explore in detail how Marvel’s superhero films work as a part of Marvel’s transmedia universe of film, television, comic books and other sources of media. Briefly touching on what transmedia storytelling is and a brief history of to how Marvel has become what it is today. Firstly, transmedia storytelling “refers to a new aesthetic that has emerged in response to media convergence - one that places new demands on consumers and depends on the active participation of knowledge communities” (Jenkins, p.20-21, 2006). For transmedia storytelling to work, the content that is produced must be presented in at least three different mediums and that each medium must have differing content. Each media piece, whether it be a film, comic book, video, etc; acts as a standalone story in a wider universe. This form of storytelling adds a lot of richness and detail to the story’s universe as we get character backstories and secondary plot lines. With this, the audience becomes actively involved as they become stakeholders in their transmedia experience in which they can be motivated to engage with other fans, seek out other parts of the story, and contribute to the narrative by adding their own content (Fan-Fiction). In 1941, comic artist Stan Lee made is debut with “Captain America Foils the Traitor’s Revenge’. He worked on a number of different genres of comics until Marvel’s rival DC Comics brought back the superhero archetype. The first group of superheroes Lee created,

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