The Mary J. Blige Burger King Commercial

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

We can also see that it does not make much sense that the official Wendy's would make this commercial, of course they could do it, but the edit is not that great so if wendy's would have done it it would

1. Who – Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not?

I think the commercial is directed towards people who are starving and have demand to have their food made fast. The commercials audience could also be younger children because by having them watch it and seeing the bright atmosphere, food that has bright coloring and draws your attention, and happy people may draw attention to the younger kids in hopes they will persuade their parents to go there.

In the paragraph above McDonalds appeals to many different audiences by different types of influences in the McDonald’s Baby Commercial it starts off with a very tired father driving into a McDonald’s as he arrived closer to intercom he quietly says his order and continues to drive on to the where we have a worker asking him to repeat his order. Instead he drives through the drive through again and says it again a bit louder and again passes the window the worker sticks her head out the window to realize that he has a baby sleeping in the car. She now hearing the order for the third time understands what he wants and whisper his order back to his which is “An Egg McMuffin and a large coffee with cream and sugar.” Once the order is put through

ground and throws it off a bridge in into a dump truck, showing that mini vans are trash and not manly enough for these men. Not only does this show the masculine act of lifting and throwing a car but it also destroys all things that could be considered unmanly. The camera then pans down to show a man chained to the dump truck while a beautiful women waves a whopper in front of his face. The man then begins to pull the entire dump truck to get to not only the burger but also to this women. This act takes tons of strength which makes it a masculine feat and in result a man that strong wanting a burger like that shows who these burgers are really meant for. The only women in this commercial that is not being left on a date is shown decoratively holding a whopper for another man. This lady is shown as nothing but a prop here to service that man and it shows how burger king objectifies women.

After spending a good amount of the semester discussing and learning about Robert Cialdini, it is safe to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We

As talked about by Gass and Seiter, the social judgement theory plays a key role in the way that predications are made through the persuasive process. Our text gives the example on Muffy and Mort and their stances on how people who have been found guilty of murder should be convicted. The reason for this is that it addresses the issue of ones ego in persuasion and understanding the ability to change attitudes through persuasion. The social judgement theory relates to the #LikeAGirl commercial because of the process that the commercial goes through to change the way that people think about the statement “like a girl.” Persuasion is not a one-shot deal, and that is completely noticeable in the commercial (2014).

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

advertising until the end when she is taking a small bite of the burger. This ad gives clear image of what woman's body should

The advertising technique that is being used here is the testimonial affect, they use a celebrity, Betty White, to endorse the product. Betty white appears in the commercial as part of the “you’re not you when you’re hungry” slogan. Betty white plays a man, showing the audience that you are not you when you’re hungry.

In 1967, and a year later, Burger King signed a contract with BBDO as Burger King’s advertising agency. The relationship continued until July 1967. From 1974, Burger King ran a series of successful TV commercials that employees sing: “Hold the pickles, hold the lettuce. Special orders don’t upset us. All we ask is that you let us serve it your way!” This advertisement was used to contrast Burger King’s flexibility with McDonald’s rigidity. Several subsequent advertising campaigns have reiterated this theme. Because of the campaign, BBDO were considered to have been dropped.

3. Ads should have distinguished themselves from other ads by letting the people know that burger king isn 't just another standardized burger.

Burger Hut, established in 2001, is a locally owned fast food chain restaurants which are only available in the East and West regions of Singapore. This integrated marketing communications (IMC) plan serves to dissect and study the brand image and positioning of Burger Hut. This plan outlines the strategies and tactics to explore, dissect and review the marketing communications options available to Burger Hut to promote the upcoming launch of a new range of healthy products by the end of 2015. The new ranges of products will provide the best nutritious ingredients with different choices of bread namely, Roasted Garlic, Honey Oat and Sunflower Seed and the new flavours and recipes for the breads would be, Sweet Onion Chicken Teriyaki, Veggie