The Mary J. Blige Burger King Commercial

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

advertising until the end when she is taking a small bite of the burger. This ad gives clear image of what woman's body should

In the Wendy’s advertisement, they use logos by saying that their burgers are made of 100% real beef. They also use ethos by showing a double-stack cheeseburger which makes people hungry and want to go get one. When they show good looking food on ads people want to get it more because it looks good so then they will try it other than

Wendy's did so by making McDonald's sound like all of there food is frozen and it is never fresh because they said to stay away from the frozen arches instead of the real name the golden arches. After Wendy's made those remarks about McDonald's, Wendy's went right back into effecting people's emotions, the commercial showed a real juicy burger zoomed into the camera so you would see how delicious the burger looked. Also by saying "to come over to Wendy's and try a Dave's double." since that is the last thing really said in the commercial the image of the burger and the text saying to come to Wendy's will stay in your head. This is also another way Wendy's to persuade people by using Pathos to make people look down on

I think the commercial is directed towards people who are starving and have demand to have their food made fast. The commercials audience could also be younger children because by having them watch it and seeing the bright atmosphere, food that has bright coloring and draws your attention, and happy people may draw attention to the younger kids in hopes they will persuade their parents to go there.

1. Who – Describe the Characteristics of the Persuader: What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness, and likeability in your response. Why do we respond well to those who possess such characteristics? Would we respond the same to an unattractive, angry, or non-credible person? Why not?

We can also see that it does not make much sense that the official Wendy's would make this commercial, of course they could do it, but the edit is not that great so if wendy's would have done it it would

The effectiveness of a commercial can be scaled through its use of rhetoric. The amount of ethos, pathos and logos each commercial uses in an equal and helpful manner allows for a greater amount of persuasion in the audience. In order to create an effective ethos, the speaker has to show an appeal to credibility to the audience (Ramage, et. al. 106). In order to create an effective pathos, the speaker has to have an appeal to the beliefs and emotions of the audience (Ramage, et. al. 107). Logos is “the strength of an arguments support and its internal consistency” (Ramage, et. al. 67). All together these rhetoric appeals create a more effective, persuasive argument because they cover all the fundamentals for an argument- reasoning, feelings,

The intended audience for this Carl’s Jr. Ad is men and only men. This advertisement uses a lot of sexual elements to get men to go to any local Carl’s Jr. and buy themselves a burger. A way that this ad captures the audience is by using pathos. The main part of the pathos appeal is with the sex appeal of Paris Hilton in the photo. They are trying to connect to the emotional side of men. By using Paris Hilton as one of the main focuses, the advertisement can lead men to think that by eating at Carl’s Jr. they can get themselves a woman like Paris Hilton, but if you have ever gone to a Carl’s Jr. before, that is clearly not the case. Another way they are trying

In the paragraph above McDonalds appeals to many different audiences by different types of influences in the McDonald’s Baby Commercial it starts off with a very tired father driving into a McDonald’s as he arrived closer to intercom he quietly says his order and continues to drive on to the where we have a worker asking him to repeat his order. Instead he drives through the drive through again and says it again a bit louder and again passes the window the worker sticks her head out the window to realize that he has a baby sleeping in the car. She now hearing the order for the third time understands what he wants and whisper his order back to his which is “An Egg McMuffin and a large coffee with cream and sugar.” Once the order is put through

After spending a good amount of the semester discussing and learning about Robert Cialdini, it is safe to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We

The advertising technique that is being used here is the testimonial affect, they use a celebrity, Betty White, to endorse the product. Betty white appears in the commercial as part of the “you’re not you when you’re hungry” slogan. Betty white plays a man, showing the audience that you are not you when you’re hungry.

Burger Hut, established in 2001, is a locally owned fast food chain restaurants which are only available in the East and West regions of Singapore. This integrated marketing communications (IMC) plan serves to dissect and study the brand image and positioning of Burger Hut. This plan outlines the strategies and tactics to explore, dissect and review the marketing communications options available to Burger Hut to promote the upcoming launch of a new range of healthy products by the end of 2015. The new ranges of products will provide the best nutritious ingredients with different choices of bread namely, Roasted Garlic, Honey Oat and Sunflower Seed and the new flavours and recipes for the breads would be, Sweet Onion Chicken Teriyaki, Veggie

In 1967, and a year later, Burger King signed a contract with BBDO as Burger King’s advertising agency. The relationship continued until July 1967. From 1974, Burger King ran a series of successful TV commercials that employees sing: “Hold the pickles, hold the lettuce. Special orders don’t upset us. All we ask is that you let us serve it your way!” This advertisement was used to contrast Burger King’s flexibility with McDonald’s rigidity. Several subsequent advertising campaigns have reiterated this theme. Because of the campaign, BBDO were considered to have been dropped.

3. Ads should have distinguished themselves from other ads by letting the people know that burger king isn 't just another standardized burger.