The Mass Culture Critique and Perezhilton.Com

Our modern society surrounds itself today with the media. One may think the media only broadcasts through the television, but there are many sources such as the newspaper, social medias, apps, cell phones etc. Technology is the way of the world now, and how we as humans rely on getting our most up to date information. The media has a vast influence on the ways minorities are viewed by our culture. The media sets the tone for the morals, values, and images for society. Minority groups are defined as “a subordinate group whose members have significantly less control or power over their own lives than do the members of a dominant or majority group”(Schaefer, 2008, p. 7).

The author targets those who watch or at least have heard of the new rising stars. It also focuses on the public that uses the media as a source to be part of the “virtual revolution”

Therefore, all her energy should go in the direction of connecting with those young consumers. The good news is that Tidal is steadily building a wonderful following with various methods concocted by Perez. The fact is that Perez is a mastermind of the marketing process. She is the brains behind the marketing for Beyonce's Lemonage album. Perez is also the marketing genius behind the Formation tour. The future is looking bright for Perez and

According to Deborah King's article, “The Impact Celebrities Have on Our Lives” she explains how people these days are celebrity obsessed. More specifically, people will stalk celebrities or do what they do. Case in King presents the following idea, “ For many people, not a day goes by when they don’t sneak a peek at their favorite celebrity gossip website” (section 1, paragraph 1). This reveals that some people go on websites that talk about celebrities almost everyday. People go on these websites to catch up on celebrities lives because of how much gossip is on the websites everyday. Sometimes this gossip may be false or a rum0or. One can infer that people who go on these websites like TMZ.com fall for these rumors and strart sto spread them more whe the whole situaltion was just a lie or a misunderstanding. One can also infer that the celebrity is upset or embarrassed because these rumors aren't true. Starting rumors about celebrities must have started because someone was stalking a celebrity which is basically being obsessed with

In Anthony Dimaggio’s chapter Propaganda, Celebrity Gossip, and the Decline of News the author protests against the idea that the press presents objective and balance within their reporting or event that they exist independently or semi-independent of government and are instead propagandistic. Through reliance on celebrity news, corporate media effectively divert attention from critical political media – manufacturing consent and marginalize dissidents through entertainment media. Mass communication media are successful and influential political institutions functioning as propaganda for government and in doing so manufacture consent through relying on economic forces, assumptions, and self-censorship without overt coercion.

For many people, not a day goes by when they don’t sneak a peek at their favorite celebrity gossip website. Sites like TMZ.com and PerezHilton.com are some of the hottest websites online, garnering millions of hits a day” (1). This means that she sees celebrities as a bad thing, when Palmer does not. As we continue, we see this, “In a sense, celebrities are our new gods. We like to fantasize that our lives could become like theirs – we too could be beautiful, desirable, talented, rich.”(1) This is confusing because if we go back to our student survey, on slide 4 it shows that only 4% of students care about the details of a celebrity's life when 55% don’t. So by looking at the the data and comparing it to what King stated, it’s safe to say that King’s statements are

Tabloidization is increasing becoming a word associated with news coverage, with stories printed that are not seen as ‘newsworthy’ rather much ‘superficial’. There is a big difference with between tabloids and broadsheets, between popular culture and high culture. Tabloids, such The Sun relies on celebrity culture to sell their papers, most of its content is based around celebrities, lifestyle and gossip, like reality TV, which incorporates all of those elements. For instance Super-nanny is a reality TV programme that focuses on parents struggling with their children’s behaviour. This can be linked to the majority of public

This picture is a perfect portrayal of celebrity culture in today’s era. The desire to be virtually ‘connected’ and share everything in one’s life is the new trend. And this has resulted from the constant competition from the new community of ‘microcelebrities’, which is based on achieving fame through broadcasting oneself through media. One of the demeaning aspect of the picture is the lack of genuineness and enforcement of stylish lifestyle on the audience which makes it loose the emotional quotient.

“Nobody Knows: How the Media and Culture Industries Work” by David Grazian explains the relationship between the media and how culture creates a web of networks that assist the implementation of popular culture in media. Media plays a huge role in how popular culture is spread to different parts of the world. In addition, the article emphasizes the importance of how film, music, and record industries bring in revenue and how they are able to attract the audience through the utilization of the media to spread the product. Grazain also points out that it is quite difficult for the industries to target an audience as everyone prefer different types of genres. However, the industries will rely on boundary spanners and gatekeepers. These individuals

Recognizing his strategy to build up his credibility, he uses Joshua Malina to demonstrate his success through social media. “Mr. Malina has worked in television for more than two decades, with recurring roles on a handful of hit shows, including The West Wing and The Big Bang Theory. Still, by his own unembarrassed estimation, Mr. Malina is hardly a star” (2). This quote allows the reader to comprehend the actor’s situation before social media takes a turn in his life. “I’m 25-plus years into my career, and it’s only with Scandal and Twitter that the concept of my having fans with a last name other than Malina has even entered into my consciousness” (2). The author built up his credibility (ethos) with an example of a man who has experienced the blessing of social media. The reader will suddenly know that the article is credible because of reading Malina’s social media experience. Another successful technique Farhad displays in his article to appeal towards ethos is the knowledge he has of the abundant social media services he samples. He briefly explains each and every popular social media network and how it has increased unity in the community hence affecting television. “Last year, Snapchat, the picture-messaging app favored by teenagers and college students, began creating Live Stories, a series of daily video vignettes stitched from multiple users’ perspectives and covering a range

Today the line between breaking news and paid advertisements has become quite blurry. Add to that the propensity for celebrities, and regular citizens, to comment on both through social media platforms, and reaching thousands, if not millions of people, it is no wonder we are losing our sense of individuality. The internet makes not only news stories easily accessible, but also allows people to follow and look into other people’s lives. “Advances within technology and information have enabled ordinary individuals’ to organized, spread their word and gain attention on an international scale” (Cooper 6). “The rise of social media has played a large role in propelling social consciousness, with celebrities posting their own impassioned PSA’s

Over the course of the past couple years, YouTube has become a place of content creation for many rising personalities, reaching wider audiences, and being available on almost every device. For the millennial generation, YouTube has created a new brand of celebrities, those who share their daily routines via vlogs and encompass quirky videos of self-reliance. Perhaps being more open with their lives makes it easier to create content, or maybe it gives them a sense of liberty that most other celebrities don’t get. Having complete say in the content they make, YouTubers bring an entirely different meaning to creative freedom.

In the article “Learning to Love the (Shallow, Divisive, Unreliable) New Media”, James Fallows argues that although modern-day media is opinionated, full of partial facts and centered on profit, it can ultimately become a more diverse and personalized source than media of the past. Fallows starts by talking with Nick Denton, the CEO of Gawker Media, about his effective business strategy of writing about what appeals to the public. To follow this, Fallows states that people in modern- day society would rather watch the latest gossip on television than read about important world events.

Using this explanation, this essay underlines the matters of how the entertainment industries has taken full control through social media platforms such as Facebook and Twitter. Furthermore, it also typifies how such industries emphasis significantly into its logics and practices through its audience and fan participation. Supported Research is justified by various theorists/examples. This includes Prensky, Katz and Blumler, Dan Gilmore, David Gauntlet, Charles Leadbeater and Jenkins himself.

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.