The Mass Media in China

As techno capitalism moves into a dazzling and seductive information/entertainment society, mergers between the media giants are proliferating, competition is

Living in a multicultural environment, facilitated by digital technology, diasporic populations are highly dependent on diasporic new media networks to make sense of the world surrounding them, gather information and exercise most of their freedom of speech.

The study materials worked out for me. From the lesson is a basic overview and read the book for specific details.

The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

It is important to note the following when evaluating China’s media industry: Public service television is an essential service to the community and cohesion of democratic societies aimed at the production, publication and distribution of a set of radio and television channels airing the diverse and balanced for all audiences, covering all genres and designed to meet information needs, culture, education and entertainment of Chinese society, spread their identify and cultural diversity, promote the information society, promoting pluralism, participation and other constitutional values, ensuring access for significant social and political groups.

How industrial norms and conditions that matter to television content because they create specific textual outcomes, norms of each television era have made certain types of programs more likely and as the norms and conditions have changed so has the range of textual possibility. For example, the introduction of subscription supported channels led to programs that would not have been allowed on broadcast networks. Because channels that function under this economic model require programming that will is considered valuable enough to entice viewers to pay for their service and are not restricted by the same strict regulations as ad-supported networks, they must provide programs that views cannot find elsewhere, which leads them to push

There will always be talk about the biases of the media and the perspective in which it takes when reporting the news; however, when the news is run by the government and the people who write the news are threatened to withdraw from their positions because they will not write propaganda, it becomes a serious issue that can lead a country into turmoil. Such was the situation in Beijing, the capital of China, in 1989, during the student and worker protests at Tiananmen Square and the ultimate killings that occurred on June 4th of that year.

The printing press had a greater historical impact in Europe than in China because Europe had a different purpose for it than China. Europe intended on having the printing press used for mass production, with a political agenda in mind. China wanted to use the printing press for a less general audience, and to preserve their religion. As can be seen from the Miniature Buddhist sutra from China used the printing press in a much more positive light.

China is reaching new levels making it a top choice for many global managers. China accounts for more than a third of global growth over the past seven years. (Legarde, 2015) The country has worked hard in creating economic growth and although it has been slow it has been successful. They are gaining on economic and financial stability. As a relocation specialist I would inform the global manager and his family what they can expect when relocating to China.

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

In the early 2000s when China joined the World Trade Organisation (WTO), one of its most important political-economic strengths began. Their entrance in the WTO boosted their international trade relations and attracted foreign direct investment), resulting in rapid economic growth. According to Lo, “WTO membership has not only offered China greater access to the world market, but it has also acted as an external discipline on China to push domestic structural reforms forward and break down the entry

Thirdly, the American entertainment industry is the most vital and vivacious in the world. Growing largely out of the enormously successful and widely applauded American film industry, television programs and stars have found easy acceptance everywhere. American television has from the beginning, and until the advent of the Public Broadcasting System (PBS) in the late 1960’s, been conceived as a commercial medium whose major role is to deliver audiences to advertisers. The content has therefore been designed to appeal to the largest possible audiences. The format and the type of drama originated by the American entertainment industry have in the most recent era created new

TV advertising also generates millions of pounds for TV channels, and this

In 2014, Global media industry generated more than 4 trillion USD in revenue. With 135,000 establishments and 1.3 trillion USD revenue, US is the largest media market, followed by Japan and China. In the US, major players are concentrated in California and New York, while small companies are mainly focused on serving local and niche markets. (Hoovers Industry Research, 2015)