Essay about The Mass Media in Texas Politics

778 Words Jun 17th, 2013 4 Pages
Chapter 5: Mass Media
1. The five critical areas that television media must satisfy when they decide to run a story
a. Significant impact on its audience (legislative proposal to raise taxes)
b. Generates interest (act of violence, natural disaster, political scandal, ban on guns)
c. Familiarity (well -known individuals/situations)
d. Proximity (Close to home)
e. Timeliness (Happening now)
*through this process media participates in the agenda setting and agenda building process
*some stories/phases of news coverage follow the “issue-attention cycle”
2. The court case that established the ability to spend ones’ own wealth seeking public office: Buckely v. Valeo
3. Dynamic of horserace in
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Goals: clarity, watchdog, provide public with information, expose issues.
“New” Age of Media
Then: Magazines, newspaper, radio
-Party pressers and penny pressers
Now: Internet, blogs, you tube, podcast
-We are now “apart” of the process
- “Arab spring,” Egypt, Libya – young people want what we have, to be able to speak about things: Facebook
Media: 4th branch of government
* Sets the agenda
* New period of campaigning: increased technology, instant, expensive, negative campaigning, less information, bias, staged
*40% of campaign money goes to media
*they go negative because it works (not about difference in issues = superficial)
*less information = we are to blame, we want instant, to-the-point info
*media wants people to stay and will do whatever to make people watch-negativity
Media has changed
* Before didn’t report shenanigans/scandals
* Today: investigation journalists (Vietnam, Watergate, Pentagon Papers)
*Power of influence: LBJ and Cronkite-he was most trusted man in America and LBJ had to convince him to be for the war b/c every night Americans looked to him for his opinion
Media for Profit
* Must give news and must make profit
* Salacious
* Superficial
* Sound bites: little bites said and remembered by a politician- “I won’t raise taxes” Bush, then…

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