The Mcdonalds Chain Of Restaurants In The Mcdonald's

McDonaldization of society- the process by which ordinary aspects of life are rationalized and efficiency comes to rule them, including such things as food preparation p. 173

Fast food has been around since before 1950 and has only grown in popularity since. One of the first and now most popular fast food restaurant is McDonalds. Opened by the McDonald brothers in 1948 as a small restaurant chain in California was soon transformed by Ray Kroc into the corporation many Americans know today as McDonald 's. After the opening and growth of McDonald 's, many other restaurants began to follow the same system as them. This resulted in Wendy 's, Burger King, the growth of White Castle, and many other very popular fast food establishments all over the United States. Fast food chains easy access to fast, good, and easy food has fueled the growth in these places and the negative health results that come from them. Since

Since Richard and Maurice McDonald founded in 1948, McDonald's has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald's defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started their very first jobs at McDonalds while even more began to have their eating habits redefined by the chain. Concepts like the drive-thru window were introduced along with the Happy Meal for children in order to provide a fast, affordable, and enjoyable dining. Ray Kroc, saleman

McDonalds is known for the success of their fast food chain restaurants. As a pioneer in the fast food market, McDonalds success is founded on their innovative ideas to maximized profit and product for minimal cost and labor. Their innovation can be seen in all aspects of their business, finance, marketing, advertising, and products.

McDonalds originally opened up as a barbecue restaurant in California with a large menu and drive-in service. By 1948 McDonalds made a few changes to the restaurant and cut the

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

Mcdonald’s knew that it would have been in pop culture when the legendary founder of the company, Ray Kroc , said “Mcdonald's was not into the hamburger business, but it in the people’s business” Kroc was saying that he believes in what the people want and mainly that's what pop culture is about. They use big graphics and flashy advertisements to give the people what they want. Mcdonald’s has become apart of culture for everybody.

Fast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonald 's Corporation is the world 's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

McDonald’s development from its first drive-in restaurant in San Bernardino, California, to the famous fast

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

Dick and Mac McDonald, they are the two who founded the first drive-in and self-service restaurant in California, US in 1940. As we all know McDonalds is one of the most popular and successful fast food restaurant in whole world. They are running their business almost in all countries and they are doing really good and holds a good position in the market. Approximately they are having 32,000 local restaurants all around the world and also they are serving near about 60 million people in 117 countries of the world. Their brand logo and brand name is very much popular among people all over the world.

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.