Meaning Of 'The Evil Behind Animal Rights'

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

Doesn’t it kill you to see a movie and see an animal get killed or just hurt in it? Good thing that’s all special effects. Back in the day, around 1966, movies didn’t always use special effects. Khartoum, a movie based on a holy war in the Sudan desert, directed by Basil Dearden and Eliot Elisofon, used horses a great deal, but did not use the special effects in order to not hurt the animals. Many horses died in the making of this movie, as well as others, even including a major hit, Ben-Hur. Today, there are many activist groups that fight for and about the unfair treatment and protection for animals in everyday life. The People for Ethical Treatment of Animals (PETA) is one of these groups. PETA was founded in

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

As a college student, I have seen things over the years that has concerned me on the world's approach to animal rights. Animals are still not treated fairly as humans are. In Vicki Hearn’s article, “What’s Wrong with Animal Rights”, she did not provide the audience with strong examples of ethos and logos but provided her audience with a numerous amount of pathos. People who own, work or care about animals and their opportunity to live as equal as humans do.

For example, PETA supposes that “animals are not ours to eat, wear, experiment on, or use for entertainment. To abide by this principle, we must leave animals free to overrun and destroy our property, to eat our food, even to kill our children” (586). In my opinion, I do not think PETA means to let the animal destroy the human’s properties or kill children. PETA just wants to let the animal have the free life, but we still put them under control. I cannot agree how the authors explain PETA’s principle, the authors approach that principle negatively and think PETA as a bad association. The Vice President of The Humane Society Michael Fox explains, “The life of an ant and that of my child should be granted equal consideration” (586). This principles is impossible true, we have to compare the value between human’s life and animal’s life. In some case, using a mouse to test vaccine can make a curve rescue million people. If the scientists do not test their vaccine or medicine on the animal, how can they see the effect of those medicines in a live body? We have used an animal to support our life for a long time. In some situations, we should use animals to make the interests of

Peta investigation found a farmer killing injured turkeys by beating them with a metal rod, leaving them alive and tossing them aside to slowly die. The industry deemed this act as legal and ignored the farmers beating the turkeys. Many turkeys were taken to the slaughter sick and half dead for being loaded on the transportation truck and given no water or food and traveling through unforeseen weather conditions. The final words of Alec Baldwin from the PETA investigation is when you sit down at your table, become a vegetarian for the sake of all the animals in the world. The problem with the animals continue to be abuse are people turning their heads to the abuse. The profits from the animals are more important than their treatment.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

Hasselstrom, Linda. "The Cow Versus The Animal Rights Activist." Forming a Critical Perspective. Boston, MA: Pearson Learning Solutions, 2010. 327-34. Print.

The interest group that I will discuss in this paper is the one of the most well-known animal rights groups in the world; People for the ethical treatment of animals, commonly known as, PETA. Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The group first came to

To truly understand the issue that is the animal rights movement, we must first understand

Asking just about any animal rights activists on the thoughts of animal testing, it is reasonable to expect that the majority of them would address crucial flaws in many of the laws in regards to animals and how animals are supposedly “protected” by these laws. Trained scientists and researchers take on the key role of testing on animals in laboratories and facilities throughout the world, using the excuse that we are expanding knowledge and furthering medical research. In the United States alone, there are very few laws truly protecting animals from the unnecessary amounts of suffering the research forces upon them with many exceptions. Additionally, in reference to the scientists who perform these tests, the author of the article,

Seems rhetorical, but the fact is animals live through this everyday, without even given the choice. As humans, we establish our authority among all living beings, but for what reasons? Are humans better than all other species? Or is it true that we should hold a precedence over nonhuman animals? The ultimate question then remains, should animals have as much or equal to the same rights as humans? Their are endless arguments for and against this question, and many sub arguments that go hand in hand with each side. In this paper, I will discuss the definition of what animal rights entails and expand on the history that developed it’s meaning. Furthermore, I will thoroughly discuss, reason, and explain each opinion presented by our current society as well as the positions held by previous philosophers. Lastly, I will draw a conclusion to the opinions presented by discussing my personal position on the argument of animal rights.

When you think about morals, what does it mean to you? What position do you play between right and wrong? PETA believes in many things, to them it’s their right to decide what is right for their company even if it’s unethical. Their solid argument is that they are an animal rights organization, not a welfare organization.