The Meaning of Youtube Superstardom

In the article, "The Dark Side of Web Fame" by Jessica Bennett, posted online at http://www.newsweek.com/dark-side-web-fame-93505 and published on February 21, 2008, the author recounts multiple stories of when the power of the internet had not benefitted people, but had actually harmed their reputation. Bennett starts the essay by giving an example of a high school boy who made an unfortunately embarrassing video, that was never meant to be published. Sadly, another student found the video and released it online, where the video became a viral sensation and the teen was humiliated not only on a local level, but a global level too. Throughout the article Bennett gives other examples to show the reader that people, using the tool of the

Total Fame. Here you are famous on a wide scale and your name is on the world platform. Most people aspire for total fame but only the most talented and most lucky people achieve it. You need to know the theory behind what makes people achieve total fame.

Shams has a visible presence on YouTube and has organised several events at universities. “I am at physical risk because I do videos,” says Shams. “I don’t like putting myself in the firing line, but I had to because no one else is willing to do it.”

Status Updates author Alice Marwick is an experienced academic observer of American online culture who subjectively weighs in on the new era of media and where this social media phenomenon is in this country let alone the world. This book takes you on a personal journey sheading light on old and new ideas such as, dot com era, Web 2.0, self- branding, Neoliberal capitalism, the up rise of micro celebrities, and online personas. Although precisely written and full of extensive qualitative research, this book is mostly over opinionated and anecdotal. A good amount of what Marwick is preaching isn’t necessarily true and full of negative rhetoric towards men such as Gary Vaynerchuk, a self-branding guru who she actually dedicates a part of her book too along with others. Most of the book is full of her first hand experiences in northern California tech start up hotbed areas where most of her work was done by good journalism.

"Justin Bieber 's Rise to Fame: How the Teen Heartthrob Went From YouTube Star to International

“Dog poop girl” isn’t the only thing that stinks. The internet reeks of crap, although not in the literal sense. Kids these days get their rocks off by harassing and humiliating people in videos and scandalous activity online. Jessica Bennett describes this phenomenon in her article, “The Dark Side of Web Fame”. Once a video or other post goes online it’s out there forever for anyone to criticize, and there’s almost nothing anyone can do about it.

In the article “The Flip Side of Internet Fame“, author Jessica Bennet argues that while posting things online can get you a quick rise to fame, these embarrassing things do stick with you for a lifetime. Bennet wrote, “ In 2002, Ghyslain Raza, a Canadian teen filmed himself acting out a fight scene from ‘Star Wars’. Using a makeshift light saber, Ghyslains’s awkward performance marked him as ‘internet famous’. Jessica stated that for over a year the video was kept on a school shelf at Raza’s schools’s Tv studio;however, in 2003 one student discovered the video , digitized it and posted it online, and that's when Raza’s nightmare began.

Internet nowadays is permeating every facet of our world and every generation. It allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse or swipe of a finger. Influencer, as known as internet celebrity or Wang Hong in China, is a nascent term to describe those who gain huge influence and have built favorable reputation by means of social media. In the cyber world, netizens just cannot help discussing about internet celebrities. What they have worn, what they have said and even how they live are magnifying by their followers, in which many of internet celebrities translate their audience’s attention into profit. Sina Weibo once summarized business models of Internet celebrity as follows: Create a pretty and fashionable self-image,

“For people who use blogs and social-networking sites like diaries, putting their personal information out there for the world to see this presents a serious risk. There are even many people out in the world who believe that social media has escalated to which will last forever: ‘I think young people are seduced by the citizen-media notion of the Internet: that everyone can have their minutes of fame,’ says Barry Schuler, the former CEO of AOL who is now the co-producer of a new movie, Look, about public video surveillance. "But they're also putting themselves out there—forever.’” (Bennett 3).

Benjamin Cook is a YouTube creator, and focus’ his twelve-part documentary series on how one would become “ crazy internet famous”. The twelve-part documentary series interviews YouTuber’s and how they perceive their own work and this new found culture. He take’s on topics such as who can become

In the short article “The Flip side of Internet Fame” by Jessica Bennett, she argues that the internet should be only used in a proper manner. Not in a way that the internet is portrayed wrongly, such as cyberbullying. Bennett gives multiple allegations of how kids unwillingly went viral on the internet for embarrassing reasons such as “Dog poop Girl”, “Star wars”, and as well as “The Rapist”. While being bulled over the internet it will not only affect the individual that is being bullied, but the people who are viewing it as well. Cyberbullying is the epitome of what the internet should not be used for.

While social media and digital music has given fans more access to music, ensuring that one's music is heard above the maddening crowd can be a seemingly insurmountable task. Thankfully, the undaunted Erin has made the decision to leap into this industry, and the desire of her heart is to make a living doing what she loves to do. She is enamored with the arts, and as she shares her gifts with the world, she recognizes that in order to be a success in this business, she must have patience and take each and every opportunity for advancement that she can. Already she is setting herself apart by utilizing YouTube as a place to display her array of talents, and while some days it might be an uphill battle, she has the positive attitude and sunny disposition (not to mention the energy and optimism of youth) to guarntee that she continues her quest of accomplishing every dream within her heart. While she is far from a household name in music, she seems to understand even at her age that overnight success is a myth, and she is aware of the fact that perseverance is the key to success. I would invite everyone to check out her music and social media accounts below so that you may experience her talent firsthand and support this young musician. Furthermore, you

YouTube is a video sharing website which allows people to post videos and share them with just about everybody in the world. YouTube has developed many personalities including Tom Dickinson. Dickinson, the CEO of a blending machine company called BlendTec is famous on YouTube for promoting his powerful blender. In the YouTube videos, Dickinson blends everything from mp3 players to tablet pc’s inside his blender. These videos have generated millions of viewers and as a result BlendTec is one of the most successful companies in the market. YouTube has also started careers for many young aspirers like Marie Digby. Digby is an American singer and songwriter whose career picked up when she posted her acoustic cover version of “umbrella” on YouTube. Digby gained 17 million viewers for that video and she became an overnight celebrity. Within months of posting the video she received many offers from record label companies and she signed with Hollywood Records. With all the great career benefits of YouTube, it is also a great source of entertainment and knowledge. On YouTube I can see videos posted from people all over the world. For example on YouTube I watch videos on Indian music and Indian food. From watching hundreds of videos posted online I am now more familiar with the language and the food. It has enriched my Indian culture and helped me trace my Indian roots.

Many established YouTube users are now reaching a wider audience than any of the main stream media outlets could ever wish to achieve, for example “user Phil DeFranco, whose channel on YouTube, as pointed out by a recent article in Fast Company, has beaten 'Larry King Live' and 'The O'Reilly Factor' in daily audience” (Yen, 2010). As a means of communicating, YouTube has developed in to a form of interaction between individuals and communities much the same as blogging with the use of video logging, known as ‘vlogs’ by which users post short video messages that highlight an activity from their day or an incident of interest to be shared with others who share similar interests. The uploading of personal videos that promote ones self, interest or talent has increased in use to the extent that many of our modern celebrities have attributed their rise to stardom from using the YouTube platform, Justin Bieber and Greyson Chance just to name two (Elliot, 2011).

Many years ago, people gathered around the TV-sets and later on families together with friends met up and watched their favourite shows. Nowadays, due to the availability of low-priced technology as well as various channels and programmes, people lock themselves in a private space watching TV. (Harboe cited in Nicole C.Stephan W.Brenda B.Christine G. 2015). As a result, people have multiple preferences in TV programmes but nowhere to express their opinions. “One-way” communication in television industry is facing a big challenge. Web 2.0 comes out and provides a revolutionary opportunity for television industry, after that, social television is born at the right moment.