The Media And Its Effects On Our Society

Throughout the years the use of technology has increased, and expanded. Mass media plays a vital role in society. Mass media can be defined as any means of communication, to an extremely large group of people. Technological advancements have been extremely beneficial for prior generations, the generation we now live in, and will be for the future generations to come. Such as, providing news for the world to hear, entertainment, and much more. Some examples of media would be television, films, newspapers, and the Internet. Unfortunately along with benefits, there are disadvantages concerning gender discrimination, and sexism. Such as, women feelings forced and obligated to stay at home with their children instead of working, and the representation of beauty involving both men and women. Examples of how the media can accomplish this would be through the use of advertisements, movies, magazines, and the radio. The media has an enormous effect on people within society today.

Women around the world face overwhelming oppressions in their daily lives. That is not news to anyone and these oppressions have occurred for so much of history, that it is often times overlooked by the mass majority; even the younger generations of women do not know the types of oppressions that they will soon have to face. To combat this, FCKH8.com, a well known organization that sells t-shirts and other merchandise with witty anti-racism, anti-homophobic, and pro-feminist catchphrases on them, created the video, “Potty-Mouthed Princesses Drop F-Bombs for Feminism”. As the title implies, the video contains little girls, ages six through eleven, aggressively yelling “FUCK,” towards the camera while rattling off facts and statistics about some of the oppressions women face because of their gender. The comment section of this video is erratic; the viewers often have conflicting views about the meaning of the video as well as whether or not it was successful in its purpose. One thing is for sure, the video makes an impact by using several rhetorical devices including word choice, pathos and logos; all which separate it from other pro-feminism videos that exist.

Desensitization to violence is a big issue around the world. This is where people see and hear about violence and we become used to it so we thing it is normal. We don’t just see violence once or twice a month but 100 of times a day. This almost constant report of violence has a very large impact on how we see violence. For Example. The School Shooting that happed a few weeks ago is a bad and very negative subject, when something like this happens we feel sympathy for the people that lost their lives and angry at the person that committed the crime and we almost want to know why this happened. But the way to report on a shooting is not the ‘Blanket coverage’ 24/7 updates. And we should not focused on the person that committed the crime. Because this turns them into sort

“The media 's the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that 's power. Because they control the minds of the [people]” (Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individual’s decisions. They can control the individual in making their decisions that could affect people’s lives worldwide; it also has the ability to control their decisions that could affect the individual’s life. You might be thinking “But why should we care about this topic? This doesn’t seem really important to us” well it’s important because we all can relate to this as everyone has been influenced by society at least once in their lifetime. Just ask yourself this. Have you ever simulated a role model that you had by just copying the actions that they do just because you wanted to be just like them? Have you picked up habits from society that is around you like family or peers that has affected you in your life? Have you ever maybe tried something you found from your family members or from the Internet to get your personal needs? If you answered yes to any of these questions, you are involved in this conversation. But there’s a problem. There’s an argument going on about this topic. The controversy of this topic

I often wonder about our humanity given the current state of affairs in our nation and abroad. America has been a powerful and abundant nation through a lifetime of wars and financial crisis but today is a different time for many of us. What is the media producer’s role in our very own implosion? What is our, the “media user” role in it?

Media is a major contributor of how social groups are perceived in today’s society. Mediais around us every day almost all day, and it constantly sends messages about the world’s environment. There are many indicators shown pertaining to how media really affects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting media as an influence of stereotypes. The perceptions of society are influenced by media. The media influences perception in many different aspects of life. Stereotypes act as cognitive schemas, used to help us process and organize information about the social world. They help us to separate and group others as we strive to make predictions and interpretations about others. One of the most common cognitive processes associated with stereotyping is social categorization. Social categorization is the tendency to classify people into groups. Other sources of stereotypes are in-group/out-group categorization, which place individuals in categories based upon who may be similar to us, versus who is not. Negative stereotypes can lead to prejudice and discrimination, which demonstrates the unjust attitude, or unjustified negative behaviors toward members of other social groups. The generalizations can be negative, positive, or neutral. Stereotypes influence the way we perceive others and also

Media plays a significant role in the way it can influence our culture. The media can produce positive and negative impacts on our society. It has the power to produce messages that can manipulate the way people think as well as influencing attitudes and actions taken towards the opposite sex. In the video Tough Guise: Violence, Media, and the Crisis in Masculinity Jackson Katz discusses that the rampant of male violence that affects American society needs to be comprehended and concentrated as part of a much larger cultural predicament in masculinity. Currently, stereotypes exist in all societies. How we initially identify them, characterize each other can be determined through generalized assumptions about people which were constructed around specific traits such as race, sex, age, and sexual orientation (unwomen, 2011). Presently, the differences one may see between traditional gender roles have been reduced when compared to years past, however mass media still maintains conventional gender stereotypes, which affect the way someone can or will view the opposite sex. When mainstream advertisers send messages to their consumers, they know that their influence is significant and a great platform to control or at the least, shape the way people perceive our world.

In today’s world, the large problem with the way the media advertises the human body is growing every day. From digitally editing magazine ads, to starved models, to plastic people, advertising paints an unrealistic and unhealthy body image to the public. Advertisements that display these plastic people as the epitome of beauty, cause otherwise normal, healthy people to invest in unhealthy diet plans which can lead to eating disorders, and even premature death. Women desperately trying to compete with plastic models are not the only casualty of this cruel psychological war; men are envious of the perfectly toned six packs on underwear models just as much. Eager to compete, steroids clog up the hearts of those who just want to meet the

Are you comfortable in your own skin? As a result of spending too much time associating with the media can make you believe differently. While the media commence to advance and develop an incomprehensible factor, the appearance of civilization begins to mold and shape as a reflection to equally match. Despite the element of using false advertisement or infringement, society is charmed by the sense of exhilaration that is generated by the media. Yet civilization remain uncomprehending to the natural effect that the media leaves printed on them. The media is one of the largest and main sources to express ethnocentrism which leads to stereotyping, while intensifying and supporting the fact of self-consciousness. However society is partially to blame for the gossip and wrongful act of civilization in the media.

The media immensely affects how issues are perceived in the society. To constantine the cultural set up is, in actuality, to dismiss the world "as seems to be," and rather to demand twisting it to people’s inclinations, as though authority and predominance were outmodelled. The act of technological metamorphosis in culture is due to the media and its uses in our daily lives. Every conventional society comprehended the unprecedented change and viewed affliction as securely attached from, and vital to, the postulation of independent people.The media directs the political structure, the modes of business operation, the dressing code and even the behavior of different industries.

With reference to academic sources and focusing on one particular example of your choice, how do the media challenge or reinforce traditional ideas about gender.

On Tuesday, April 11th, 2017, Pepsi released one of the most controversial video advertisements the world has seen in recent years; it was watched nearly 1.6 billion times in 48 hours (Watercutter). The ad depicted supermodel and reality television star Kendall Jenner wiping off her makeup mid-photoshoot and joining a crowd of protesters, most of whom were minorities. Once in the crowd, she made her way to the front and handed one of the police officers circled around the protestors a can of Pepsi. Suddenly, the officer smiled and the audience broke out in cheer and support of Jenner’s apparently heroic and uniting move.

In the modern era, the influence of the media has seeped into every portion of individual lives. The media has consistently broadcasted strongly patriarchal messages, which work to degrade women. This idea can be seen in the need of a news broadcaster to point out the fact that a doctor, lawyer, or any person in a position of power is female. Sexism, as a system of privilege, is so deeply rooted in our society that young girls cannot avoid its messages. The affects of these messages are starkly negative and directly correlate with educational gender gaps. The media overly and wrongly sexualizes women causing harsh negative mental consequences and educational deficits, which can only be rectified by abolishing single sex classrooms and teaching girls how to interact effectively with the media.

Media today has massive influential impacts all over the world. Every house has a sort of media such as Television, radio, newspaper, Internet, and other media channels. Media have been demonstrated to elevate or to raise doubt about perspectives of social groups, including those characterized by race, ethnicity, sexual orientation, and sexual personality (Scharrer 171). Gender prospective is one of the most effected elements. It has shaped the way people think of themselves and the way they see the other gender. Women and men have been represented in many different perspectives, which helped to develop the gender gap and differences between those two not only in their daily life but also at workplace. Media today play main role in creating the glass ceiling through emphasizing on one character and ignoring the other characteristics that women have. Bligh mentions that the recent research emphases on the interaction between two obstacles that might impact women in politics: undesirable arrogances about females ' efficiency in leadership positions and media interpretations of women candidates (561). Even more, when media fail at presenting women full character, media would starts criticizing women who cracked the glass ceiling more harshly than any other man who has the same position.

In todays world, media has become necessity to us almost as mush as food and clothing. We are constantly exposed to media throughout TV shows, news, advertisement, the music industry and film industry. The mass media in our days not only has the purpose of information exchange and entertainment, but also according to media communication theorist McLuhan, it shapes the publics opinion , behavior and beliefes. (krytyka.org,2011) Media has a vital role in building up and teaching us about our society, because we tend to sort our knowledge about the world by symplyfing already received information . The media is a reflection of society and reflects the norms and morals a culture tends to follow. We learn what is expected form our gender