The Media And Its Impact On Minority Groups

Our modern society surrounds itself today with the media. One may think the media only broadcasts through the television, but there are many sources such as the newspaper, social medias, apps, cell phones etc. Technology is the way of the world now, and how we as humans rely on getting our most up to date information. The media has a vast influence on the ways minorities are viewed by our culture. The media sets the tone for the morals, values, and images for society. Minority groups are defined as “a subordinate group whose members have significantly less control or power over their own lives than do the members of a dominant or majority group”(Schaefer, 2008, p. 7).

We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate

In today’s society mass media has major influences on the beliefs/perceptions one may have on certain ethnicities or controversial topics. Media outlets have the power to shape certain situations and place people in an image that may not always be accurate. As stated in an article by Narissra M. Punyanunt-Carter, Communication research and theory suggest that the mass media is an important source of information about African Americans and media portrayals contribute to public perceptions of African Americans(2008). Further, it was mentioned that media outlets such as television may cause viewers to conceive, alter, or even reinforce their beliefs and opinions about African Americans ( Punyanunt- Carter, 2008). For Instance, in the Netflix documentary called “13th” Media outlets consistently used the word “Super predators” when describing the numerous African American men who were being arrested in the 80’s during the war on drugs era. The constant use of the word super predator can persuade viewers to believe that ALL African American men are super predators when that is not the case! Just because there are a few African Americans who are seen on Media outlets committing heinous crimes does not mean that all African Americans are criminals. As stated in a scholarly article by Tony Weaver, Media outlets create a narrative that portrays African Americans as lazy, violent individuals, who are prone to crime. The Misrepresentation of African Americans in media has

This has resulted in the public becoming active players in the media communication process. But has this changed the way the media influences our opinions since the beginning of the decade? in this case our understanding of Muslims and Islam as a part of Australian culture. It is evident people understand and interpret media presented to them by factors such as the education of the reader/viewer as well as their social and cultural background, however, the method in which the information is presented to them is also a considerable factor. An example of this is the editorial and presentation styles adopted by different media

As society continues to advance, it is evident that technology is vital to the facilitation of everyday living. In today’s media, minorities are constantly being represented in a negative light. Those who fall victim to this tend to be Latinos and African Americans. In the news, there are many aired reports of acts of violence that are portrayed as being committed either by an African American or a Latino. Entertainment media also does its part in showing minorities through negative stereotypes and are underrepresented in important leading roles. Both tend to be seen as antagonist characters or minor characters, while others, such as Anglos usually play leading protagonist roles. Mass media has an influence on how society sees Latinos and African Americans because these perceptions of minorities are constantly shown. Sociological studies on the content analysis of mass media have confirmed that negative portrayal of minorities helps to perpetuate radical prejudices and sustain their low status. Furthermore, it is important for Latinos and African Americans to be given equal opportunities to be positively portrayed.

One of the most widely discussed issues in the U.S. Muslim community is the negative image of Islam in the American media, an issue that was cause for concern even before 9/11. While appeals to the media for accuracy and fairness continue, newspaper headlines regularly print the words “Islam” and “Muslim” next to words like “fanatic,” “fundamentalist,” “militant,” “terrorist” and “violence.” Uses of the term “jihad” in television programs

During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.

Harmeen Jones, a former Fox Technician, was fired after filing a complaint to Human Resources of the unfair treatment he was receiving by his colleagues at Fox for being African-American. Jones claims ‘he was subjected to a steady stream of "racist, sexist, and extremely offensive comments,’ against blacks, Muslims, Jews, women and Hispanics” (Shifrel). Unfortunately, not only does the network available to 87 million households make flippant remarks in it’s work environment, but it also promotes racist stereotypes on air. During an episode of The O’Reilly Factor, host Bill O’Reilly made an insulting remark when telling an African-American guest, “Say you 're a cocaine dealer—and you kind of look like one a little bit” (Hall). Stereotyping minority races has existed since the creation of the United States, and continues to be a problem. The privileged social group in society often oppresses minorities, and advertises false statements of the other races. Media, a big contributor to the spread of racial stereotyping that occurs in the United States, often provides viewers with stereotypes that continue to promote racism, and the discouragement of success in a minority group. The media portrays the dominant race in a positive way, while minority groups are depicted in ways that provide people with an invalid reason to feel hatred toward minority groups.

Evidently, the impact of racism affects us individually and the social construction of our reality, because eventually, it enters our institutions and our society. However, racism ultimately stems from social discrimination and prejudice, and a major part of this is fostered through the mass media. Essentially, the media plays a critical role, as it portrays an image of who we are and what we are about, and as visual and social learners, this reflects a worldview we familiarize ourselves with. According to studies, the media perpetuates certain ways we should identify things, and usually, this emphasizes that the White race is the dominant race. This demonstrates what is accepted within the dominant ideology, thus creating barriers and inequality.

The definition of race is often based on physical characteristics such as skin color, hair texture and eye shape. Race is both a set of genetically defined biological characteristics and culturally defined characteristics. One influence on culture is the media and the media have a huge influence on the way different races are viewed by society. The media consists of communication devices and some media forms include television, newspapers, magazines, film and radio. Misrepresent can be defined as to give a false or misleading representation with an intent to deceive or be unfair.

How the has media poisoned peoples’ brains to think like this. Media has created this mental construct, in which all Muslims are the “bad guys”. Media plays a big role in a lot of different situations. Media mostly portrays African American as “thugs, and drug dealers”, media portrays Latinos as all being “illegal”. Media plays an essential role in the development of the young children, who’s brains are still developing. It really affects their world view.

Diversity in media has been a topic of concerns for years now. The diversity across all areas of media has seen significant change from that of the 50’s and 60’s. Comparatively, media representation has seen somewhat of a golden age in regards to diversity. Unfortunately, despite the progress we have made as a nation, we still have a ways to go in regards to properly diversifying our various forms of media. There are a few ways in which we can begin to diversify the how media is produced and well as how it is viewed. The media will need to get away from the status quo, media needs to portray a collective view and finally proper education and insight into the mindset of the target audience will help diversify the media.

The connection between Islam and terrorism was not intensified until the 9/11 attack on the World Trade Center that pushed the Islamic faith into the national and international spotlight (Smith, 2013). As Smith (2013) articulated, “Many Americans who had never given Islam a second thought before 9/11 now had to figure out how to make sense of these events and relate to the faith tradition that ostensibly inspired them” (p. 1). One way in which people made sense of these events was through the media channels that influenced their overall opinions by shaping a framework of censored ideas (Yusof, Hassan, Hassan & Osman, 2013). In a survey conducted by Pew Forum (2012), 32% of people reported that their opinions of Muslims were greatly influenced by the media’s portrayal of Islam that depicted violent pictorials and fundamentalist Muslims. Such constant negative depiction is likely to lead to the inevitable—prejudice and hate crime. For instance, in 2002 alone there were approximately 481 hate crimes that were carried out against Muslims (Smith, 2013). Ever since the 9/11 attacks Muslim people have been the target of “suspicion, harassment and discrimination” (Talal, n.d., p. 9).

"The US media has been clubbing together terrorism and Islam, influencing the American public to think that all Arab Muslims are "crazy and violent terrorists"… The American media has been a primary agent responsible for creating racist stereotypes, images and

This survey reveals that the problem with the Islam faith is not racial: The Muslim people are welcomed, the Islam faith is not. The violence that has been perpetrated against America, whether executed or planned, has brought to fruition religious persecution not seen since the persecution of the Jews in W.W.II. This “trust no Arab” attitude has brought shame to the Constitutional intentions of freedom of religion intended by our forefathers, and has set religious tolerance back 200 years. Looking at media representation of Muslim Americans prior to 9-11, it shows religious diversity in America, depicting Muslim America as just another religious community seeking to advance and protect their interests, not unlike other Americans. After 9-11 the media portrayed representations of threat and fear, creating boundaries between Muslims and other Americans. Such depiction transforms the identity of Muslims and American religious pluralism (Byng, M. pg. 3).