The Media And Its Impact On The Modern Era

Everyday we see many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade people’s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of people’s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to be “masculine” while females are shown to be “feminine”. Transgenders are viewed in many negative ways and they are stereotyped. Gender stereotypes are expressed more in mass media because it reaches large audiences. The media can influence people to think that what they see is reality. Most of the time the media shows men to be more dominant than woman. This is a way the media influences people to be someone they aren’t.

Throughout the years the use of technology has increased, and expanded. Mass media plays a vital role in society. Mass media can be defined as any means of communication, to an extremely large group of people. Technological advancements have been extremely beneficial for prior generations, the generation we now live in, and will be for the future generations to come. Such as, providing news for the world to hear, entertainment, and much more. Some examples of media would be television, films, newspapers, and the Internet. Unfortunately along with benefits, there are disadvantages concerning gender discrimination, and sexism. Such as, women feelings forced and obligated to stay at home with their children instead of working, and the representation of beauty involving both men and women. Examples of how the media can accomplish this would be through the use of advertisements, movies, magazines, and the radio. The media has an enormous effect on people within society today.

Looks don’t matter, beauty is only skin-deep, you’re beautiful just the way you are. How many times have we heard this, yet we live in a society that appears to contradict this very idea. If looks don’t matter then why do women and girls live in a society where their bodies define who they are? If looks don 't matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we are? Its the media. It’s because the media promotes a certain body image as being beautiful, and it’s a far cry from the average woman’s size 12. The media may be great for entertainment but it also has the power to destroy a woman 's confidence and self-esteem. Young women are bombarded with this unrealistic standard everyday and everywhere. It gives them a goal that is impossible to reach and the effects are devastating. What is even worse is that society has become so accepting of the idea that size 2 is what defines beauty and perfection. And that needs to change.

“The media 's the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that 's power. Because they control the minds of the [people]” (Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individual’s decisions. They can control the individual in making their decisions that could affect people’s lives worldwide; it also has the ability to control their decisions that could affect the individual’s life. You might be thinking “But why should we care about this topic? This doesn’t seem really important to us” well it’s important because we all can relate to this as everyone has been influenced by society at least once in their lifetime. Just ask yourself this. Have you ever simulated a role model that you had by just copying the actions that they do just because you wanted to be just like them? Have you picked up habits from society that is around you like family or peers that has affected you in your life? Have you ever maybe tried something you found from your family members or from the Internet to get your personal needs? If you answered yes to any of these questions, you are involved in this conversation. But there’s a problem. There’s an argument going on about this topic. The controversy of this topic

The media industry is the state of our actuality. Society expects for the news to keep them informed on what is going on around the world. There are several different kinds of media; there is the newspaper, radio, and television. Each category has its own different stage that has modeled the media to be as influential as it is in society today. Along with all other forms of media, newspapering has played a huge role in the way society view the media industry. Through time many changes have occurred, are occurring, and will continue to develop in the future. The media have an immense impact on society.

Objectification of women and use of sex to sell has deeply permeated many different places in the media, even ads for burgers. A 2009 print ad shown in Singapore for the new Burger King “Super Seven Incher” burger depicts a wide-eyed model with her mouth wide open near the huge sandwich, not so subtly alluding to oral sex. The overly suggestive slogans and the fact that the model did not even know her photo was being used in this way only makes the ad even worse. The model has stated, “I didn’t know about this being done to my image, let alone agree to pose for the scenario” (Sanghani, para. 9). Burger King unapologetically displayed the ad at bus stops, street corners, and all over the walls, doors, and even door mats of Burger Kings in Singapore. Burger King did not hide it in a magazine, it was out in the open for anyone of all ages to see. They targeted a male audience and ultimately wanted to bring more people to the restaurant, but a completely different approach to the poster would have been far better. It is insulting to a large portion of their consumers, and may alter the perception of younger consumers. Burger King uses an appeal to pathos and ethos, diction, border, contrast, color scheme, and other rhetoric to sell their new sandwich and promote their restaurant, yet the way they executed the ad is degenerative and insulting.

Mass media has affected our view as a society on social class and what defines one’s social class. Throughout this article called “Making Class Invisible” by Gregory Mantsios, we evaluate the influence media has on our society and as Mr. Mantsios states how “media plays a key role in defining our cultural tastes, helping us locate ourselves in history, establishing our national identity, and ascertaining the range of national and social possibilities” (para. 1). Our social class determines what labor and or job title we will uphold, the quantity and quality of education and knowledge, and our well being in society along the lines of our health and safety. Media has forced the image on society of the poor and poverty as those who lack

Representation shown in the media is not something people should be taking lightly. It has strong effects on everyone, whether it 's fully grown adults, young children or teenagers. How the media present the 'real ' world to us can cause our beliefs and views to be skewed. Body image is an exceptionally big aspect of the media that should not be ignored. The ideal females being shown to teenage girls causes them to find many flaws in their own, non-air brushed selves. Body image extends beyond itself as well, into cliques of the social hierarchy and finding 'true love '. The three main focus texts Mean Girls, Creme Magazine and Disney Princesses all have strong representations of beautiful people being the most successful whether will love, popularity or exposure in the media. These perceptions cause girls to look at their body image negatively and therefore have strong implications on wider life due to low self-esteem.

The media 's influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim “so-and-so has cellulite” or “so and so is too thin”. Popular reality stars like Nicole Polizzi (otherwise known as “Snooki”) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodies and often indirectly and directly advocates unhealthy habits. The effect that the media and advertising have on obesity and eating disorders in both men and women is one too big to ignore.

Media presents us with many types of negative messages. Mass media tells us how we should look and behave in society. Adds in the media sell more than product they are selling an image. Violence is persuasive and now a troubling aspect of the new world. Media shows us that women need to have the newest trends and ultra-thin bodies to be considered beautiful in society. It tells us that the most important thing is our image. Jean Kilbourne talks about how the image of woman has changed so much over the last twenty years. Woman’s bodies haven’t changed what changed is the ideal body. Media creates a climate where there is a wide spread of violence against woman. Ads don’t always directly promote violence but when they turn a human into an

Are you comfortable in your own skin? As a result of spending too much time associating with the media can make you believe differently. While the media commence to advance and develop an incomprehensible factor, the appearance of civilization begins to mold and shape as a reflection to equally match. Despite the element of using false advertisement or infringement, society is charmed by the sense of exhilaration that is generated by the media. Yet civilization remain uncomprehending to the natural effect that the media leaves printed on them. The media is one of the largest and main sources to express ethnocentrism which leads to stereotyping, while intensifying and supporting the fact of self-consciousness. However society is partially to blame for the gossip and wrongful act of civilization in the media.

With reference to academic sources and focusing on one particular example of your choice, how do the media challenge or reinforce traditional ideas about gender.

In a globalized society, commodities, ideologies, and hegemonic forces are constantly transferred from a dominating power onto other cultures with lesser global influence. The Disney media conglomerate yields an unprecedented amount of control over the means of media consumption on a global scale. As Souad Belkyr proposes in “Disney animation: Global diffusion and local appropriation of culture,” “Disney products function as an apparatus that potentially prescribe consumerist ideologies and individualistic ethics beneficial to the US as a group in power over dominated and less powerful groups” (Belkyr 705). Disney not only owns major television networks such as ABC and ESPN, but also has control over radio stations, and targets the

On Tuesday, April 11th, 2017, Pepsi released one of the most controversial video advertisements the world has seen in recent years; it was watched nearly 1.6 billion times in 48 hours (Watercutter). The ad depicted supermodel and reality television star Kendall Jenner wiping off her makeup mid-photoshoot and joining a crowd of protesters, most of whom were minorities. Once in the crowd, she made her way to the front and handed one of the police officers circled around the protestors a can of Pepsi. Suddenly, the officer smiled and the audience broke out in cheer and support of Jenner’s apparently heroic and uniting move.

The media plays a huge role in molding the public mind. The public has a collective thought process of the world and the media is always there to shape up that perception of the world. The Running Man takes place in a dystopian future where the masses are fully controlled by the Government and people are oblivious to their surroundings like a herd of sheep, steered any way the Network desires. The media is the largest outlet for propaganda and there are no competitors to the Network for they have complete power over everything. No one questions them and no one has an opinion. TV has the highest power over people and they rely heavily on it for news and entertainment. Absolute power corrupts absolutely and with a system having complete