The Media And The Role Of Media In The Mass Media

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate

The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that 's power. The article “Reality TV Goes Where Football Meets the Hijab”, published in the New York Times in November 2011, introduces how the media controls the minds of the masses. Media has become a major issue in our daily lives. We live in a world that we cannot have access to what is going around us, unless we refer to the media. For instance, in our daily routine we usually listen to the news in the morning or at night before we sleep. The news has already been reported and its being delivered to us that fast, but how do we know if what is being said is what is actually happening or if it has been manipulated for political/social reasons? In the beginning of the article, Porochista Khakpour the author of the article, Iranian born American reared, mentions: “If anything made me, an American, it was televisions.” TV, especially the reality TV, resembles the characters and movie stars the way they want to not the way they are. Khakpour said, "Darkness-dark hair, dark eyes, dark skin-always equaled trouble, as if it actually implied a dark side". When we watch TV, most of the movie characters are labeled, either by their gender, religion, or color. Khakpour reaches out to the "outcasts", to prove her point on reality TV shows shaping our beliefs towards each other, especially the "freaks”.

Meaning about race and ethnicity is built by the media and hence plays a significant role in moulding the way we understand race and ethnicity as part of our identity and our everyday lives. Frequently, ignorance and a lack of approval of different cultures, traditions and beliefs lead to

‘Media discourse is the main source of people’s knowledge, attitudes and ideologies and although media coverage might not generate racism, it can certainly reinforce it. One-sided portrayals and news articles could easily become the reality in the minds of the audience’ (Van Dijk, 2000, pp. 36).

Racism is a serious social menace not only in the US, but also the world over, including Asia, Europe, and the Middle East. The situation has escalated to a new high, especially in this twenty-first century where technological advancements have necessitated mass and quick sharing of information (Nairn et al. 188). Indeed, social media elements like Facebook, Snap Chat, Twitter, Instagram, and What Sapp has been core in enhancing globalization and its effects, some of which affect and influence racial discrimination both directly and indirectly. As opposed to the views that racism is real and has gained momentum globally, the work of media has on the other hand chosen to report the manifesting cases on the extreme degrees, so that it appears as though the world has come to a halt because of such discriminations. At a critical approach, scholars have noted that media is a channel that creates awareness about racism, and hence could easily escalate the situation if a critical balance on the news and reports aired to the public are not balanced between estimates and practical occurrences (Baker and Rowe 443). While discussing the subject of racism and racial discrimination, it is not only essential to outline how the situation is apparently but also imperative to confirm that race relations are depicted to be really bad in today’s times but the media tries to persuade people to believe an exaggerated side of the situation.

News organization and Journalist have the ability to make the issue a principal. The way they make the issue more appealing to help shape people’s perception, causing someone to believe the Immigrants or Immigration in order to “understanding the mechanics behind framing is particularly important,” (132). For example, today in our society a lot of Americans worry about not getting an opportunity to have jobs and they’re pointing fingers on Immigrants because the media portrayed that a lot of foreign-born are taking the spot on job marketing. Clearly, every individual would agree that there are practically valuable in people’s lives. The result, the native Americans does not want Immigrants providing in U.S. economy. That is just an example of ways people think towards Immigrants, since the media have ability to frame and do a myth, whenever the journalist think a category on how to discuss an issue and then they decided to pay attention directly to targeted audiences. It appears in English language news tend to cover negative news about Immigration perhaps network companies developed these concepts that lead to effect on how individuals think directly to Immigrants.

This paper discusses racism and the concept of racism with a supportive contemporary media example. Racism is the belief that some racial groups are more physically, intellectually, or culturally superior than other races. It is the idea that one’s own race has the right to dominate other racial groups who are viewed as inferiors. Such racist beliefs often lead to the hatred and intolerance of other races which also lead to abusive or aggressive behavior towards these different races.

Through the broad TV of fierce substance, and the mass correspondence of unjustifiable connections, generalizations, measures, desires, and regularizing parts, the media develops rough conduct and frightful or skeptical mentalities about this present reality.

Journalism is an industry that provides a source of information and news for the public, while popular culture is a source of portrayal of the image of the journalist. Popular culture provides a glimpse and “shapes the people’s impressions of the news media”, whether it is portrayed in a positive or negative light. There is no denying that popular culture possesses a large effect on what the public perceives and thinks about journalists and the industry through how the characters, plotlines are presented. Sociologists have even argued that “popular culture’s depictions…of real world professions” have a major influence on the public’s realistic perception of that respective field. Thus, it is not a surprise that in the 1930s, journalist organizations deliberately advocated positive portrayals of the press in Hollywood. An example of a film that stands as a positive representation is The Front Page. Although the film presents reporters and editors “lying and hurting innocent people”, the audience is able to fall for their unique charm and charisma—they are brash, fast-paced, intelligent, composed, independent, passionate and investigative. They embody what America ultimately champions: self-reliance, drive for action and accomplishment. However, popular culture also perpetuates negative, unlovable notions that “journalists [are] hard drinking, foul-mouthed social misfits concerned with only twisting the truth”. In novels like John Andross written by Rebecca Harding

In today’s world, we live and strive in a very media driven manner. The media can sway people’s attitudes towards a certain direction and individuals’ beliefs, morals, and the significance of the media in that period of time. Racism is known as prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior. For example, the media has “essentialized” the meaning of terrorism destroying the religion of Islam. Due to racial profiling, we regard terrorists as any type of brown male wearing all black, linear scarfs around their necks, and speaks a foreign language that very it is the incomprehensible to understand. Society we live in and hence we have no choice to deal with

Before people can appreciate, respect, and diminish the fear of different cultures; the representation of stereotypical views needs to eject from the media's portrayal. Cultural groups in U.S. Society need to have an unambiguous perceptive of what stereotyping means and how it appears. Namely, history, the media, and movies demonstrate stereotyping, and over time, it becomes part of a narrative and anticipates negative perceptions of minorities. Various cultures categorize as being wrong, evil, untrustworthy and deviating from the norm of the dominant culture. The inclination continues in several areas with bigotry and prejudice leading to violence and discrimination. Stereotyping regularly comes about because of prompts, biases, and fanaticism.

Mass media and pop culture is a major contributor to racial discrimination in today’s America. In the article “Racism -- it’s the

Mass Media has perpetuated racism through the inaccurate coverage of news in our country. The media has played a huge role in prolonging racism by disproportionally reporting on events and news that are tied to minority races. Decision makers should take notice to this awful trend because are country is becoming more and more racially divided day after day. The media has only weakened already weak ties between the white majority and minorities, creating much controversy and hostility. It is vital for policy makers and the american people to realize that the media’s agenda is much different from the public agenda and that the media does not operate in the benefit of American society. It is important to know that the media has drastically affected core values and put our country’s progression of race relations in danger.

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.