The Media As A System Of Racialization : Exploring Images Of African American Women And The New Racism

Stereotypes are defined as an oversimplified image or idea about a specific type of person. It is believed that stereotypes about African Americans began in the United States around the 18th century. Anti-Black stereotypes arguably the most developed racist stereotypes in racial framing and have been used as foundations for the capture, enslavement, and later, the subjugation of African American people. Stating that stereotypes are just a joke is an understatement of the consequential after – math racial images and stereotypes have on the African American population. Even stereotypes that are considered positive are often concealed with negative implications and reasons as to why they exist. Most people may think they only hold stereotypes in the back of their head, but studies show that people are more likely to fall back on them in making judgments when they feel challenged, face uncertainty, or experience sensory overload. Using information from class, comparisons from the films we have watched and Ed Guerrero’s Framing Blackness, this paper will analyze the stereotypes in the television show Empire.

During the process of producing a television series, the demand for the producers to introduce their characters with only their highlighted traits make it impossible for viewers to gain a deep understanding of the community that the characters represent. One of the stereotypic traits that is usually seen on movies and television shows is societal difference that each race is placed into. Michael Omi in his article In Living Color: Race and American Culture stated that “in contemporary television and film, there is a tendency to present and equate racial minority groups and individuals with specific social problems” (546). There are many films and television shows found today that ground racial minorities into a specific social problems that are related to the color of their skin. It can be inferred from the current popular culture that this stereotype still persists.

The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, a sexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. These images portrayed in media and popular culture create powerful ideology about race and gender, which affects daily experiences of Black women in America. With few healthy relationships portrayed in the media, Black women are left to make decisions based on the options

Have you ever noticed the recurring stereotypes of black women that is portrayed on reality television? Everyday you can look on television and tune into any network and see the madness that goes on. Whether it be Love and Hip Hop, Bad Girls Club, or The Real Housewives of Atlanta, you  can see the exaggerated confrontations and animated expressions given off by these women. Media stereotypes of the angry black women have become more persuasive in recent years than ever before. If we as a whole stop these television networks from promoting dangerous stigmas on black women, we can increase the amount of positive representation of women of color drastically in television, advertising, and social media.

When one thinks of media, one tends to relate media to television, news, magazines, newspaper articles, and so on. Many people do not think of media is something that portrays negative effects on young women. However, young women are more susceptible to lower self-esteem resulting in eating disorders or depression more today than ever before. The media projects negative and undermining images of women and one does not have to look very hard to realize this. The media projects images of unrealistic women who only look the way they do because of plastic surgery or airbrushing techniques. The media has much greater effects on young girls than anything else in our culture today. Our society has created an environment so obsessed with

They squirmed, pencils tapping their desks anxiously; none of their papers contained more than five names. Eventually, all thirteen pairs of eyes made their way from the papers, to the faces of their friends, and eventually, they restlessly shifted over to me and stopped. “This is hard,” whined one seventh grade voice. Another chimed in, “It’s all the same, I can’t think of any more.” The question I had asked was simple: “Please list as many young African American males that you see on TV as possible.”

Why as white people have we been lulled into thinking its safe to be around other white people. Why have we been taught since birth that it’s the people of that other color we need to fear? They’re the ones that will slit your throat (Moore 57). The mass media has played and will continue to play a crucial role in the way white Americans perceive African-Americans. As a result of the overwhelming media focus on crime, drug use, gang violence, and other forms of anti-social behavior among African-Americans, the media is fostering a distorted public perception of African-Americans. Looking at past examples of African Americans treatment

The stereotypical misrepresentations of African-American women and men in popular culture have influenced societal views of Blacks for centuries. The typical stereotypes about Black women range from the smiling, asexual and often obese Mammy to the promiscuous Jezebel who lures men with her sexual charms. However, the loud, smart mouthed, neck-rolling Black welfare mother is the popular image on reality television. The typical stereotype about Black men is the violent, misogynistic thug, and the ever-enduring pimp. These images portrayed in media and popular culture createpowerful ideology about race and gender, which affects daily experiences of Black women in America. With few healthy relationships portrayed in the media, Black women

When I first heard someone say, “All African American people are Ghetto,” I was very offended that someone would make this type of assumption about my culture, and I thought how ignorant this person must be; but then I stopped and wondered why other people would think this about us. I asked her why she would say something like this, and she instantly listed shows like Tosh.O and Chelsea Lately, which highlight my culture in a negative view. It was clear to me that she had made up her mind about black people through watching the media and seeing African Americans fulfill that stereotype in person. This led me to question: Where exactly do these stereotypes come from?

In Patricia Hill Collins’ “Mammies, Matriarchs, and Other Controlling Images,” she illustrates four main stereotypes that Black women face. The first controlling image applied to African American women is “The Mammy.” The mammy is the faithful, obedient servant to the white family and the stereotype attempts to hide the fact that black women who work for white families are being exploited. By loving and caring for her white “children” more than her own, the mammy symbolizes the dominant group’s perceptions of the ideal black female relationship to elite white male power. The smiling mammy signals her agreement with the situation, seemingly accepting her subordination (Collins, 71). Next is the image of the Black matriarch (Collins, 73). According to the stereotype, they spend too much time away from home, are overly aggressive and unfeminine, and allegedly emasculate their lovers and husbands. This stereotype attempts to control conduct by punishing black women for assertiveness and hides the oppression by making it seem that black women are naturally this way (Collins, 74-75).

“Oh my gosh! you’re so pretty for a black girl.” “You’re black so I know you can twerk.” In society these phrases may be considered as compliments for black women even though they are not. However, people only know what the media portrays black women to be. It emphasizes them as ghetto, loud, angry, and ignorant. Black women are more than the negative stigma that the media portrays. In our society, the media reinforces the plague of African American women by stereotypes and falsities originating from slavery. For young African American women, the majority of media portrayal, especially in music and film, is of a bulumpcious, sexually hyperactive golddigger. This negative image of a black women is damaging to the black community by implying

The definition of race is often based on physical characteristics such as skin color, hair texture and eye shape. Race is both a set of genetically defined biological characteristics and culturally defined characteristics. One influence on culture is the media and the media have a huge influence on the way different races are viewed by society. The media consists of communication devices and some media forms include television, newspapers, magazines, film and radio. Misrepresent can be defined as to give a false or misleading representation with an intent to deceive or be unfair.

“No other group in America has so had their identity socialized out of existence as have Black women… when Black people are talked about the focus tends to be on Black men; and when women are talked about the focus tends to be on white women.” - Bell Hooks

Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no

Racism and discrimination continue to be a prevalent problem in American society. Although minorities have made significant strides toward autonomy and equality, the images in media, specifically television, continue to misrepresent and manipulate the public opinion of blacks. It is no longer a blatant practice upheld by the law and celebrated with hangings and beatings, but instead it is a subtle practice that is perceived in the entertainment and media industries. Whether it’s appearing in disparaging roles or being negatively portrayed in newscasts, blacks continue to be the victims of an industry that relies on old ideas to appeal to the majority. The viscous cycle that is the unconscious racism of the media continues to not only be