The Media Of Advertisements On Advertisements

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

According to American historian Daniel J. Boorstin, “We read advertisements to discover and enlarge our desires. We are always ready—even eager—to discover, from the announcement of a new product, what we have all along wanted without really knowing it.” We live in the age of advertisement and competition, where each advert tries to act like a magnet and pull you toward its product and permit you to do specific actions. Advertisers use logos, ethos, and pathos as special advertising techniques to help them achieve their task, which is to grab your attention. They are concerned with giving you what you want so that they gain money in return. Yet they will also attempt to make you believe that whatever they are representing is not just something

Advertisements are by nature build upon the three persuasive principles of Aristotle’s tradition: ethos, logos and pathos. The way these powerful tools are used is not always ethical, in the sense that, too often, they are used, maybe also unintentionally but still, to convey the wrong messages. This is the case of the advertisement made by Gap U.K., the famous American clothes shop, now popular all over the world. In this essay I am going to deeply analyze the advert using the techniques of the Visual Analysis. I will start with Panofsky’s Iconology, which consists in describing a picture according to three level of analysis (Primary, Secondary and Tertiary).

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Adverts have been around for hundreds of years, and have since developed hugely as technology has enabled us to advance even more. Adverts have developed from illustration with text in the early 1700’s to large high definition photograph/illustration on billboard or TV advertisements with high definition. (Adage, website, 1999) Advertising in the 21st century doesn’t just stop at billboards and TV advertisements. We have now gone onto using every space available to us to advertise, we are surrounded by adverts, or even advertisements surrounds us. Its endless, everywhere we go, we see adverts posted on a wall or on websites that we visit.

After analysing the linguistic message, Barthes believes ads hold multiple “coded iconic messages”. These messages are ”a series of discontinuous signs,” which Barthes states that the rhetorical images work to signify an underlying ideology and values which convey a preference implicitly shared with the image viewer. In the first ad, one sees a man in a suit with a scruff looking straight at the camera, holding a naked woman in his arms. This represents the male fantasy. At first, we see a male in a suit.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

Commodity signs are assembled through advertisements, using already existent meanings and turning them into modified meanings to suit their purpose. As consumers we

In his essay The Rhetoric of The Image, Roland Barthes explores the relationship between image and meaning. He centres his discussion around the advertisement as advertising is a medium in which there is an intended message being sent to the viewer. Barthes puts forward that if an image contains signs, in advertising the signs are ‘full’, as these signs are formed with the viewer in mind so that the intended message is not missed.

7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?

Advertisements are ubiquitous in our current society. From billboards near highways to commercials on TVs, they vary in many different ways. Some of them are simple and easy to understand, while others try to convey a plethora of information in the shortest amount of time possible. Despite their variations in forms and style, all advertisements are crafted with a common goal: to convince the audience of something. Many people believe that to convince someone of something, it requires factual evidence that logically leads them to a particular conclusion. In fact, in language, to prove something is true, sometimes it only requires the audience to believe in the speaker’s utterances. As a form of communication, advertisements often use this strategy to accomplish their goals. In a recent political commercial regarding gun rights, it attempts to convince the audience implicitly to not vote for Hillary Clinton in the Presidential Election in 2016, which entails the audience should vote for the alternative candidate, Donald Trump. Instead of providing factual evidence, the commercial manipulates both communicative and natural meaning of sentences to establish credibility and induce certain beliefs that force the audience to conclude not voting for Hillary Clinton and voting for Donald Trump.

For many years, printed advertisements have been the primary choice of many companies and foundations to effectively persuade others, but to the average consumer, printed advertisements are a simple piece of persuasive writing seen by them practically everywhere and almost every day. Although to the majority of the consumer population this form of propaganda is seen by them as a simple piece of writing, these advertisements are all but simple. Printed advertisements are elaborate, strategical writing pieces that are incredibly effective at communicating a persuasive message to a specific audience in order to convince said audience of a certain point or to convince them to buy a certain product. There are many rhetorical elements that are incorporated into an advertisement that are strategically placed and used to effectively communicate its intended message. Many of which are unknown to the common consumer but are highly important to recognize and fully understand.

As previously stated, the promotion should utilize print and possibly television advertising, e-marketing, sales-generating promos, direct marketing, and public relations outreach. Each of these elements must be tweaked to target the younger segment of consumers in order to spur sales in the short term and form brand loyalty/habits in the segment for later. The second goal is in fact more important, since the generation will ultimately age and take on more decision-making capacities for properties in the future. Each element of the promotional mix can help to achieve this goal.