The Media Of Advertisements On Advertisements

1225 WordsJun 4, 20165 Pages
In today’s fast-paced world, media texts such as advertisements aim to convey meaning with a single glance. Through using clever tools to interpretation , rhetorical, genre and narratology this can be achieved, meaning that adverts on billboards or in magazines can successfully get their message across with no more than a fleeting look. It is the different combinations and the selected signs which allow us in general to convey meanings through any print advertisement and the connotations that these signs have and what we determine from different types of signs, through the process of signification. These tools allow brands, products, to anchor a product and create a naturalised myth of the product such as ‘this product t will for fill your benefits’’, to sell it to the consumerist world. As we are now in an age of sophisticated advertising, there are no long written messages on the majority of print advertisements. It is down to certain tools to produce a complex network of signs to produce a direct anchored meaning and in most cases to avoid vagueness. There are many conventions that the genre of print advertisements and particularly headphone advertisements adheres to and outstanding to these common features we have certain expectations of what they will include. The advertisement I have chosen both in print and on clip is a sub genre of headphones sold by both the same company Sony publications, of which was founded May 7, 1946, Tokyo, Japan. For any headphone
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