The Media Of Media And Communication Studies

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The audience is society as a whole especially those that think that connection with media can overcome lack of conversation

It is not entirely clear whether the audience is rather passive by simply consuming the meaning produced by the media industry or co-creates it. Nonetheless, one should not underestimate the influence of the media.

This research paper’s purpose is to examine how the media is received, based on an audience analysis on the Orlando nightclub shooting in June 2016. His follows on from the findings of a content analysis on the same topic and used to understand how both the public and the media represent the shooter, Omar Mateen. An audience analysis is used to determine how the public and viewers responded to media content and is used to shape media content (Napoli, 2012, pp.79). A survey responded by peers was used to gather the results, which will be analysed and compared throughout this paper with the findings of the content analysis, and used to understand, not only the representation of Omar Mateen, but also the relationship between the public and the media.

The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that

Four theorists are the contributing authors of the active research theory. These authors evolved the role audience play and their ability to actively engage with communication medians. The idea of deconstructionism was the focus of the work of Jacques Derrida and Michel Foucault during the 1960’s. Later in the twentieth century theorist Raymond Bauer developed The Obstinate Audience. In the early 1980’s a theorist by the name of Stuart Hall challenged the traditional theories of an audience role in the media and developed his encoding/decoding theory. Each contributed to the current understanding of the active role audiences engage in when information is presented.

Waterloo road is a BBC one TV drama that focuses on teenage lives who attend high school; the plots are always focused on events in pupil’s lives within the school and outside of school. The show also focuses on adults related to the school or the teenagers/pupils. Waterloo road is not a watershed tv drama therefore is suitable for most age groups. The characters are represented in many different ways, for example represented by their class/status, sexuality, physical ability/disability, ethnicity, age and gender, regional identity.

Studying different theoretical, strategical and creative aspects of the media and communication field, Professional Practice course gave me an opportunity to explore all the above aspects in real and practical life via Internship. Therefore, in order to fulfill the requirements of the Professional Practice course of RMIT University, I was fortunate to get an opportunity to intern as the marketing and the communication strategist for a start-up company called ‘BizBuddyHub’ (BBH). A hosted community coworking space that has laid its foundation with a strong vision and a strong mission and is currently looking ahead to create a strong marketing strategy and plan to engage with the existing members and also boost its reach to

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.

Blumler, Katz and Gurevitch (1974) had five elements to conceptualize the uses and gratifications model. Their first proposition was the audience is active in using of media. Second, the audiences choose the media to satisfy their certain needs. Third, even though the media have meets the needs, media only satisfy a portion of the wider range of human needs. Fourth, audience members supply data from which goals of mass media can be derived. Lastly, audience orientations are examined on their own merit, apart from a cultural

attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article, I assert that the

Mass media is a media intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to it as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on this form of media for news and entertainment, and globally, it is a huge industry.

The Uses and Gratification theory considered one of the great theories in media research is a media theory propounded by Blumer and Katz (1974). It portrays the media as a hypodermic needle which when well directed will convey consistent and carefully crafted messages to an easily swayed mass audience in order to yield uniform effects (Hanson 2008; McQuail 2010). Media were then considered as having dominant effects on its audiences. The principle on which the Uses and Gratification theory was formulated was that, the powerful effects perspective of media theory was challenged and audiences were thought to wield the power to select and filter messages (Ballard, 2011).