The Media Richness Theory By Lengel And Daft (1998)

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By applying the principles associated to “The Media Richness Theory” by Lengel and Daft (1998), one can conclude that the more ambiguous and uncertain a task is, the richer the format of media required to communicate it effectively. For BCX to communicate more efficiently, e-mail should be replaced with video podcasting. Furthermore the business should stop issuing corporate communications and begin having corporate conversations. Start thinking dialog and refrain from monologue! Be specific in what you want to communicate. Fact: Specificity communicates better than ambiguity. Strong and effective leaders stresses fundamentals like discipline, accountability, strategic alignment, managing in alignment values and empowering employees. For me, the most important generic key to great leadership is the ability to communicate clearly and engage with good intention (in humility). 3.3 IDENTIFY AND BUILT LEADERSHIP TEAM AND ADDRESS SUCCESSION PLANNING: In order to build a leader-rich organisation, I will put emphasis on identifying appropriate leadership and then initiate a (meticulous) succession planning program backed by an extensive mentoring and coaching programme. Identify leadership by assessing personal qualities and values. Prospective leaders must display…show more content…
A culture of organizational resilience is largely initiated by leadership. Building this integrated change strategy fit for transformation, is the key to thriving through consistent change and helps the people involved to regain control much more rapidly during times of change. Getting people ready to adapt to the changes by ensuring they have the right information and are geared for it. This will increase performance levels and improve the workforce’s attitude towards

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