The Media Sphere, There Exist Producers And Their Audience

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

In “Teaching Resistance: The Racial Politics of Mass Media,” bell hooks focus her message on the role of the media when depicting black and white characters, how it negatively makes an impact on the public, and how white and black people see each other. Although racism began centuries before mass media could spread stereotypes, media’s artful approach to the masses has been useful to continue what has long existed. Mass media’s contents are so subtle and morphed into jokes and entertainable means, that the public becomes easily distracted and over time, they unconsciously absolve stereotypes and false ideas. The fight against these channels has long ago started, and as hooks states in her article, people should turn to “low-risk small acts that can become major interventions.” She suggests boycotts and protest letters that will bring awareness and will be used to gradually deconstruct the negative ideas media strongly built.

Having read, listened and watched a mixed variety of sources - having no choice in this decision whatsoever. Made it abruptly clear that media has gradually evolved over the years to fit with our fast-paced lifestyles. Where all of our time is so-called “precious” making the central focus shift from quality to making something that will stand out. With the goal of crafting something that will stir controversy causing the audience to blabber endlessly about the content non-stop to their friends and family.

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

In today’s society, media is a part of everyone’s lives, whether people want it to be or not. One of the most openly disliked components of the media is the thin, ideal, hour-glass figure that is

Americans live in a media-saturated world, where images constantly flow from the pages of magazines, television, and computer screens. Media creates a brand of beauty by helping the viewer identify the item with the beautiful people that are selling it. They are selling a “brand” of beauty. Hundreds of years ago, a brand was sometimes burned into the skin of some slaves. The damage of the brand was not only horrible physical scars, but also emotional trauma. When society begins accepting the media’s brand as their standard for their own physical identity, or when ethnic groups are defined by these brands, the results can be just as devastating.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

I argue that authors and producers often attempt to impose their own set of cultural and political ideologies on its audience through a certain depiction of right and wrong. In this manner, works of fiction might influence, perhaps even alter, the ideologies of the audience.[3] Accordingly, analyzing the depiction of ideologies in media content can serve as a basis for further research on if and how producers intend to influence their audience.

The difference between the intended meaning of media texts and what the audience actually perceives can be shockingly different. Producers of media can do everything possible to force audiences to experience their work in the way they want them to, but in the end they still take away many different meanings even within the same audience. Stuart Hall outlines this in his encoding and decoding model. One of the most apparent examples of this is the television show South Park. The television show South Park is a media text with the producers’ preferred meaning of being decoded as joke or as being satire, but many audience members take an oppositional stance of taking it seriously. This is clear from the examples of controversy when South Park aired episodes focused on Scientology, red-headed people, and Islam. Through these examples it is demonstrated that the producers of media have less power compared to the audience in determining the meaning of media.

The Dictionary defines the word Beauty as “A beautiful person, especially a woman.” Nowhere in that definition does it suggest the woman is a size 0 with big breasts, flawless skin and high cheekbones. This is the message Dove is trying to send by creating “Dove’s Campaign for Real Beauty”, to make women of all shapes, sizes, and color feel beautiful everyday. However, shortly after Dove released their first campaign, media columnists such as Richard Roeper and Lucio Guerrero were quick to reflect their “professional” opinions. After reviewing Jennifer L. Pozner’s article on Dove’s “Real Beauty” Backlash and the naïve comments these active media members have made, I found through

Dove gives the message ‘You are beautiful to way you are’ to all women to show that they are valuable. Also company tries to make women encouraged in order to believe what they say in their

Now, let’s get the facts straight about “Beautiful” people’s self-esteem. Our self-esteem has been affected by the “Beautiful” people. We either have high or low self-esteems and the environment that we live in creates it. At work, school, and home we are surrounded by beautiful people with high self-esteems. The not so pretty people have low self-esteems towards the world and themselves. Dove gives plentiful facts about self-esteems related to beauty. Dove Self Esteem Fund, company, in the article "Real Girls, Real Pressure: A National report on the state of Self-Esteem" (2008), analyzes that girls have a lot of pressure due to emotional stress with ourselves. Dove gives a lot of ethos to back up each statement said. Dove talks about kids and parents in order to get to kids and parents to be involved in a positive way. This article attracts audience as young kids, teens, and parents. Parents also contribute to kid’s low self-esteem issues. Real Girls, Real Pressure: A National Report on the State of Self-Esteem, commissioned by the Dove® Self-Esteem Fund, reveals that there is a self-esteem crisis in this country that pervades every aspect of a girl’s life including her looks, performance in school and relationships with friends and family members (Dove). Self-esteem is a key issue in the world. In the article it’s revealed as a crisis in the country and it’s mostly about beauty.

The Dove campaign for Real Beauty was the brainchild of Ogilvy & Mathers, Edelman Public Relations and Harbinger Communications (to be referred to as simply Ogilvy) and the project was known as the “Evolution” campaign. The marketing campaign began in 2004 under the corporation known as Unilever. This diversified conglomerate is the parent company to the Dove Company’s line of beauty and body products. The campaign began as a result of survey conducted in which only 2% of women believed they were “beautiful.” Unilever saw an opportunity to reach a saturated market from a fresh perspective. After hiring Ogilvy, the message grew into one of the most successful advertising campaigns in Unilever’s storied history.

Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the “Real Beauty” image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color.

Dove’s Choose Beautiful campaign encourages woman all around the world to ignore media’s unattainable standards of beauty and replace it with a message full of female empowerment. The commercial features women all over the world, who as they enter a building have the choice between a door marked “average” and a door marked “beautiful.” This campaign began after Dove conducted a study that found “that only 4% of women around the world consider themselves beautiful; most say they’re average” (Chumsky, 2015). Many women say that they went through the average door without hesitating and feel that being beautiful is too far out of reach. They felt that society had labeled them as average