The Media and Vietnam

Write an essay that offers a critical examination of the concept of the ‘guilty media’ thesis in respect of any war of your choice

This essay will discuss to what degree the media can be blamed for the United States’ loss in the Vietnam conflict ending 1975. It will be based predominantly on key written resources on the subject, but it will also contain - by means of an interview - certain first-hand observations from a Vietnam War veteran.

The introductory attack began spectacularly during celebrations of the Vietnamese Lunar New Year and left global lungs breathless (Farber and Bailey 34-54). Widely seen as the turning point in the Vietnam War, the NLF and PAVN won an enormous psychological and propaganda-associated victory, which ultimately led to the loss of popular support for the War in the United States and the eventual withdrawal of American troops. Additionally, the events surrounding the Tet Offensive piloted American citizens to increased polarization. Attracting members from college campuses, middle-class suburbs, labor unions, and government institutions, the anti-war movement was swollen with aggrieved affiliates (Farber and Bailey 34-54). The observable pathos of the protesters delivered the distrust of a growing population to the White House doors; the budding doubt in governmental affairs was difficult to discard and impossible to ignore. Indisputably, the Tet Offensive of 1968 cleaved the fragile harmony of the public and birthed a political skepticism that continues to subsist in modern American minds.

During the Vietnam War, Americans were greatly influenced by the extensive media coverage of the war. Before the 1960’s and the intensification of the war, public news coverage of military action was constrained heavily by the government and was directed by Government policy. The Vietnam War uniquely altered the perception of war in the eyes of American citizens by bringing the war into their homes. The Vietnam War was the first U.S uncensored war resulting in the release of graphic images and unaltered accounts of horrific events that helped to change public opinion of the war like nothing it had ever been. This depiction by the media led to a separation between the United States government and the press; much of what was reported flouted

The Vietnam War had no restrictions on what the media could and couldn’t cover, making a very public war. Journalists from big companies and small towns went to Vietnam to cover what was happening. Some went for the excitement and adventure. Others wanted to be on page one and be part of the exclusive combat correspondent club. These journalists were taking any information they could get and were sending it back to for American people to view. These journalists could even go into North Vietnam, if they had the courage too. Some journalists, based of what they saw, believed that the war was unwinnable. The military ended up blaming the media for the loss because the turned the American people against the troops in Vietnam through the information

During this time period, the use of television boomed, and for the first time was depended on and trusted significantly more than newspapers. “[Even though] the coverage of the war was significant, a relatively small portion of the coverage was actually combat footage (Anderson). Although producers captured thousands of hours worth of combat footage, they could not push out all of the coverage they captured, “The purpose being not to avoid showing the ugly side of war, but rather to avoid offending families of war victims" (Hallin). The media did not intentionally try to turn america against the war, to the contrary the media saw the war necessary to national security. However, as the war continued on in vietnam and watched daily in living rooms across the country, both the american soldiers and the public became disillusioned as they did not see an end to the war

‘Television brought the brutality of the war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam.’ (Marshall McLuhan, 1975). What evidence exists to demonstrate that the American media coverage of the Vietnam War influenced its outcome?

By 1968, more than half of the American people relied on television as their principal source of news. What they saw informed, engrossed, and unsettled them. CBS Evening News anchor Harry Reasoner referred to it as “horrors and failures.” The Vietnam War dominated the network newscast as it never had before. Suddenly the war was everywhere. The impact on the American public would indeed be great. It set off a critical reaction to the war within the American media and gave greater credence to arguments against the war that a vocal protest movement had been voicing for some time. The media coverage of the Tet Offensive had a great influence on the eventual outcome of the fighting and its aftermath. Clarence Wyatt, author of Paper

The 1960s was a period of immense change in America. The decade brought about various social changes such as the Civil Rights Movement and the Women’s Liberation Movement. These movements would forever change the landscape of America. However, the discussion of the Vietnam War was never far from people’s minds. This war would serve as an introduction to what war was to the home front. It was in the homes of America where so many had been previously sheltered from the realities of war. During previous conflicts, there had been a military censorship on all media that pertained to war. This would not be the case in Vietnam, it would be completely uncensored. The ability for reporters to provide a commentary on the war without censorship would change the all-American, Captain America view that Americans had in previous wars. The lack of censorship would be a major factor in the overall soldier experience in the Vietnam war.

By the mid-1960’s, it was by far the most important source of information. To give a comparison, 9% of households owned television. (Rohn, 2014) By 1966, televisions in the household exploded to 93%. (Rohn, 2014) The average American household owned television and watched the news. Many saw the war for what it was—hell. Public support continued to wane. In January 1968, the Vietcong launched a surprise attack called the Tet Offensive. Although US Forces repelled the ambush, they were surprised that the Vietcong were capable of an ambush four years into the war. This was officially the turning point of American morale towards the war. This along with the My Lai massacre exacerbated the growing anti-war sentiment on the home front and further divided the nation over the continuing American presence in Vietnam. Americans felt the war was lost.

The investigation assesses the media coverage of the Tet Offensive and its impact on American policy concerning the Vietnam War from 1968 until 1969. The investigation evaluates the contrast between media broadcasts and government reports of the war, the effect of the media on the American public, and the effect of American public opinion on President Lyndon B. Johnson’s course of action. Two of the sources, Vietnam and America: A Documented History by Marvin E. Gettleman, Jane Franklin, Marilyn Young, and H. Bruce Franklin, and The “Uncensored War”: The Media and Vietnam by Daniel C. Hallin are examined.

war the enemy would be in uniform and it was clear who to kill who not

The Vietnam War sparked a lot of criticism from the media. Presidents, politicians, and other government officials could not escape the wrath of the media. Some of the biggest critics of the war and government personnel were The New York Times and The Washington Post. Many politicians were outraged at the claims and allegations of the press, but few efforts were made to suppress the media's reports for fear of a violation of their first amendment rights. Many Americans began making antiwar protest to get the troops out of Vietnam.

In times of War, the media plays a crucial role both in reporting, monitoring and giving updates. During the Vietnam War of 1955-1975, the American press played crucial roles of reporting until it ended up shifting its tone under the influence of occurrence of some events like the Tet Offensive, the My Lai Massacre, the bombing of Cambodia and leaking of Pentagon papers resulting into lack of trust in the press (Knightly 1975). From the beginning of the war up to present times there have been undying debates over the role of media in the war. The have been various criticisms over the American News Media’s actions and influences on the outcome of the war. The debate is embedded on the particular political assumptions perceived across the

The Success of the Media's Manipulation on the Public's Opinion of the War Source K suggests the media was more influential to the opinion of ordinary American citizens than the elected politicians of their country, whom many of the public had voted for and trusted. The source implies that the reason for this was because the horrific images of the war made the American public realise that the war was not going well, contrary to the claims of their government. Television coverage of the war meant that any American citizen could turn on the television and see that the war was going badly. This made the public less likely to believe the pro-war politicians (‘Hawks’) who proclaimed that the war was