The Media 's Influence On Social Media

Communication is a life skill and systematic process in which people interact with and through symbols in order to create and interpret meaning. Communication styles vary amongst cultures, age groups, genders, and sexualities. With our world having many different communities, values, belief systems, and communication practices, using social media has become an easier outlet to communicate with each other. Social media is a form of technology altruistically created to help people stay connected with long lost friends, family, or current peers.

Social media has taken over the modern day world. It has helped us to communicate,

How we communication is in a liquid state and has become easier to communicate to our friends, circle of influences and the mass audiences. Social media portals like Facebook, YouTube, Twitter, Instagram and other sites, allow people from around the world to express their thoughts and ideas in real time and with a simple click its out there. For the most of the masses, the Internet is an amazing tool to exchange engaging dialog and express their freedom of expression in humanity.

Social Media has grown to be one of the world’s most popular use of communication.

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.

Throughout the last decade, social media has drastically changed the way people interact with others. Websites like Twitter, Facebook, and Instagram have taken the world by storm. It has never been easier to have a conversation with family members, friends, or even strangers who live millions of miles away. Due to the rise of social media, people have become more aware of social issues and have become aware of the world around them. They can easily read the news online or catch up on the latest celebrity drama. Social media improves the way humans communicate because it allows ideas to be spread quickly and efficiently to a global audience.

Since the introduction of Social Media in 1997, Social Media has redefined and radically changed communication and has become an important part of modern day communication. Social Media has made people much more connected to the rest of the world. Furthermore, Social Media has allowed people to interact and stay connected with each other regardless of where they are in the world. Social Media has also allowed people to share information and opinions to a wide audience. In a recent large-scale study conducted by Common Sense Media, Teens spend up to 9 hours consuming media. Social Media has changed how we share information and consume information.

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

The theoretical framework was released when the commonest view regarding this topic was the Classic view.  This view, developed at the beginning of the 20th century, is characterised by the assumption that media are powerful and active tools, capable of strong and uniform effects. Whereas, the public was addressed as passive, defenseless and not able to face media power. On the contrary, Uses and Gratification theory focuses on the audience usage of media and aims to explore the reason why people deliberately use a certain media to fulfill different needs. Differently from the classic view, the perspective of U&G establishes that the audience has power over their media usage.

Prior to new media evolution, people were extremely limited in interaction with each other and were restricted largely to the people that they knew in-person. Development of new media, especially the social media changes the way people engage, how they communicate and share ideas, entertain themselves down to the way they think. In a tremendously short period of time, new media have accelerated the culture people are living in and transformed the way, in which people live, work and play. One of the biggest changes new media causes in the way that people interact is that it allows information to move at a rapid pace. This has opened-up opportunity to share opinions with a far wider audience and get a message out to thousands or even millions of people uncensored. So, today, people are inundated with a daily deluge of content and anyone can be a powerful source of influence. New media has empowered people to have a voice and a chance to be heard as much or as little as they want. Thus, it has significantly redefined relationships among people and has forever changed the way people do business.

The world has never before been connected as much as it is today. One’s ability to communicate through various mediums is rapidly advancing, and this is much thanks to social media.

The effects of mass media and social media have changed the way people have experienced presidential campaigns in many ways. With the development of new technologies through the last hundred years many different ways of experiencing the campaigns have taken place. Newspapers, radio, television, internet and social media websites have changed the ways we all have experienced elections.

Major developments in the information technology in the global economy have facilitated the success and have also become a core function of both economic and social lives. With these developments in social media marketing it’s possible to talk with the consumer as opposed to the traditional talking at them. This creates a reputation. New media technologies which include the internet, e-commerce, social networking among others have revolutionized how people interact with the world as well as with each other. Traditional media has always been aimed at reach. Even though it covers large numbers the numbers don’t

The Uses and Gratification theory considered one of the great theories in media research is a media theory propounded by Blumer and Katz (1974). It portrays the media as a hypodermic needle which when well directed will convey consistent and carefully crafted messages to an easily swayed mass audience in order to yield uniform effects (Hanson 2008; McQuail 2010). Media were then considered as having dominant effects on its audiences. The principle on which the Uses and Gratification theory was formulated was that, the powerful effects perspective of media theory was challenged and audiences were thought to wield the power to select and filter messages (Ballard, 2011).