The Media 's Influence On Social Media

1588 Words Jan 12th, 2016 7 Pages
Communication today, is changing as a result of media consumption. Social media is an ever-growing and fast developing means of communication in society, and with the vast amount of new technology constantly transforming on the market, the empowered consumer is just a click away from accessing almost anything. The internet itself has opened up a new spectrum and has trained us to expect to gain information on demand at any time and from anywhere. talk about facebook more a bit ---- This essay considers how empowered media audiences are nowadays concentrating specifically on social media, in particular Facebook, taking into account whether media controls its audience or whether the audience in fact controls the media. Some people may argue that because we still buy into the services of social media and use them regularly this somewhat justifies media 's control over an audience but if individuals have a choose of what they tap into, this surely provides them with the upper hand. In my essay I will be demonstrating how the uses and gratifications theory can be applied to further explain how the consumers use and seek out specific media in order to satisfy their needs. In the first section of my essay I will be introducing the uses and gratifications theory and the key elements that make up such a theory. Secondly, I will be putting this theory in play with social media networking and how the audience interacts with this. Lastly, I will be looking at the critics…
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