The Media 's Influence On Women 's Body

1102 Words Dec 3rd, 2014 5 Pages
One of the largest ethical problems of the 21st century is the way women’s bodies are portrayed in the media. This also brings about an even greater problem; the manipulation of photographs. The media have perpetuated what is the ideal weight for a woman thus creating pressures for women to be that ideal. Are the media acting ethically by inaccurately portraying women? Should pictures that are altered carry warning labels? One of the biggest media industries to blame for the thin ideal representation of women is the advertising industry. Unlike journalism, advertising has the ability to solely portray images that don’t have to be factual. According to author Patrick Lee Plaisance (2009), some of the advertising code of ethics are: “1. A sense of responsibility to consumers, community concerns, and society. 2. Decency, honesty, and truth 3. Avoidance of misrepresentation and deception” (Plaisance, 2009, p.46). Based on these codes, and the fact that often the images in advertisements are altered to look what the media considers as better or ideal. After knowing some of the codes of ethics for advertisements yet contrasting the industry’s actions, one can see that they are treating the misrepresentation of women as means to an end. According to ethics philosopher Immanuel Kant, it is not ethical or moral to treat someone as a means to an end and doing so could bring about chaos (Plaisance, 2009, p 21.). Essentially one can say that this chaos has become a “struggle of women…

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