The Medium Is The Massage

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

The media is capable of articulating images, ideas, concepts, and principles in order to manipulate people’s brain. Their ideas and concepts are easily identified by the passive and uncritical audience. The opinions of the observers are molded and directed by television (largest social communicator), radio, magazines, internet, and newspapers. The current role of the media creates a reality produced by themselves, thus it is capable of constructs and produces male and female behaviors.

When Marshall McLuhan coined the phrase “the medium is the message” back in 1967, we were facing a very different society than we are today. His focus was of course on the mediums of the time: radio, newsprint and television. Mark Federman, a Chief Strategist for the McLuhan Program in Culture and Technology asserts in his article, What is the Meaning of the Medium is the Message? (2004), McLuhan was not speaking directly about the medium itself. His thought process went to a deeper level. Federman “note[s] that it is not the content or use of innovation, but the change in inter-personal dynamics that the innovation brings with it” that is the issue. In a world that we can now access hundreds of thousands of bits of information in milliseconds, we can certainly see a shift in media influence. Today we can actually watch events as they unfold, whether they are events for a greater good or events of horrific acts of terrorism, technology has enabled society to be omnipresent. Melody Thompson (2011) refers to Jaron Lanier in discussing how technology shapes our relationship to itself. She notes that Lanier believes technology imposes on us its own viewpoint and that shapes our decisions. In a world where we live with a 24 hour news cycle and news stations that can skew their reporting to send the message they want their viewers to hear, it is quite prophetic when Lanier states “it

The approaches that were proposed in Jones’s article include the following: mediums are plural, mediums affect meanings, mediation occurs beyond information acquisition, and we live in a culture of media engagement. These approaches could benefit the way the news informs citizens about what is going on in the world and what is happening in political elections.

Media has been changing drastically since its inception. While print was the main form of media for the longest time, when radio and television became major forms of media they brought something with them that words could not do. People who were tuning in to the radio and watching television were now exposed to marketing campaigns, visual violence, sexuality, suffering and relief, and the start of celebrity idolization. As technology expanded and matured, the electronic age began. Since that time mass media has multiplied exponentially, information can be accessed faster and faster, more and more information could be circulated and accessed. As well as information circulating, marketing

Media surrounds us almost all the time no matter where we are in life. Growing up we have so many different television shows and different DVD programs that are supposed to help us learn and develop more skills. Now in our teenage years going into the young adult phase we are being swarmed with different ways to access the media that is around us. We have smartphones, tablets, computers, television, newspapers, and magazines that allow us the ability to know what is going on in the world around us. So many devices can now access the internet and connect us to friends, family, and other people we may not even know across the world.

The media is the means of communication, as radio and television, newspapers, and magazines that reach or influence people widely. The growth of the media has spread vastly over the years. The media is also known as a “channel of mass communication.” “Mass Media incorporates all those mediums through which information is distributed to the masses. These include advertisements, magazines, newspapers, radio, television, and the Internet” (Sebastian). The media introduces many new things to the public, both positive and negative. The media harms the American culture by creating these celebrity idols, the glorification of violence, sex, and drug and alcohol abuse. The media positively affects the American culture by the quick and easy flow of

Media has been used in many different forms over the past 2,000 years. It was used to sway public opinion and promote social change. "New media is very different from old media, in short, but has much in common with "really old" media" (Standage, Tom, Writing on the Wall,

At the beginning of the semester, one of the first topics discussed in this class was ‘Media to me is ______.’ Upon being asked this question, I had two answers to fill in these blanks. One of these answers was ‘a way for me to learn about the world’ and the other was ‘a form of entertainment.’ After taking this course, I have formulated some new, more complex ideas on how to fill in these blanks.

Media is any medium through which a message is conveyed to a lot of people at the same time. Media is a way of transmitting messages from one body to another without consuming much time. Mediums in media include the internet, television, newspapers, books, magazines, radio etc. The movies in media represent the views of all groups including the minority groups of the society as well.

The use of media has grown exponentially in the last century. Media can take many different forms like radio, newspapers, magazines, television, and websites. It is a form of communication. It

Media is always an alternative story. Media is no longer being a part of the culture, but it creates cultures. In "Convergence Culture", Jenkins’s claim that “when people take media into their hands, the results can be wonderfully creative; they can also be bad news for all involved” (para. 39). Indeed, media brought human so many benefits and profit. However, like what Jenkin said, they can be the problem for the society. For me, if put two sides of the media’s outcome in the balance it would always be equal. Due to the development of technology, from first black-white television to the smart phone with many functions. With the phone on hand, people can connect to everyone, watch, listen, and learn. So who would control our activities on

Media is the easiest way to communicate, as it has the ability to reach and influence the largest population. Reality TV, for example, is a form of media that influences and manipulates a huge part of our society because it is easily accessible for a large amount of our population. The media put our surroundings into perspectives by providing us with several aspects, meaning it gives us several interpretations and classifications identifying with it. Media gives us so many ways to learn about our environment, thereby, influencing our values, beliefs, thoughts and behavior. Since media is a popular and powerful way of communicating with the world, it influences and opens up doors for us to learn about people, places, and cultures we otherwise

“The medium is the message,” uttered by the late media scholar and theorist Marshall McLuhan, and they have been revered and dissected ever since they were spoken. There has been several different interpretations on the premise of McLuhan’s words, and the meaning behind them. The best way to start unraveling his theory, is to get a general understanding of the terms used in his famous quote. In McLuhan’s own words, a medium is simply “an extension of ourselves.” Simply put the medium personifies or enhances what we as humans cannot do on our own. In a mass media perspective this means the use of technology including radio, television, and the Internet to project our thoughts, feelings, and senses (Frederman) . Finally, it is important to