The Merchants Of Cool By Goodman

1348 WordsMay 11, 20166 Pages
The Merchants of Cool "The Merchants of Cool" (Goodman) is a documentary film that investigates the purchasing and offering of cool as a kind of goods. The shoppers of cool are young people in America. They represent the huge sector in modern marketing; they actually create the marketing dynamics, being profitable consumers. So what is it that makes some companies’ being successful over the other? What are the patterns that find a response among the modern teems? Through this documentary, the hidden aspects of marketing research is shown and new terms within the field of teen marketing are defined – for example, “mook” and “midriff.” The documentary shares a statistical data at the very beginning of the film in a given year, youngsters burn through 100 billion dollars of their own cash and impact their relatives to spend an extra 50 billion dollars. The film concentrates on this relationship between media, who frequently deals cool, and youngsters. This relationship is examined all through the film. Some belief that media is only the needs and wishes communicated by teenagers. Be that as it may, others believe that the media has made a business sector of cool with a specific end goal to produce benefits. The end of the film expresses that numerous believe young people and the media are in a working together. Their relationship is accepted to have mixed genuine society and high schooler society into a solitary society. One can no more figure out which culture is being

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