The Methodical Approach Of A Doctoral Program

Research methodology is conceptualised as the overall approach of the investigator to achieve the aim and objectives of the research study (Saunders et al, 2012). The literature has pointed out that effectiveness and efficiency of research methodology has a direct impact on its feasibility, reliability and authenticity (Bryman & Bell, 2015). This is the reason, it is proposed that standardised frameworks should be used to develop overall research strategy that is optimised for the aim and objectives of any given research.

There is a particular way in which all research works are carried out. It starts with an issue. It is usually in the form of having little knowledge about the particular subject, knowledge gap or it is some kind of a puzzle. The next step once the identification of the problem is made, is to go through all existing relevant studies in an organized manner to identify potential visions or gaps. The third step is to narrow down the problem to make the hypothesis. When the research is at its end, it should either approve or dismiss the hypothesis. After the third step, the researchers must design the type of research they want to do. Then they must choose a method to successfully conduct the research.

Social media has grown into one of the most useful digital marketing tools for business owners and corporations and is designed to feed us information at a fast-moving speed. There are many advantages to this development as well as disadvantages. Information is easily obtainable, instant and causes credibility issues. It is important to know and understand all the benefits and disadvantages before using social media because it can alter how a person may use it.

Researches are always carried out with the purpose of answering questions that are there, to ascertain a particular phenomenon or to prove a concept. Different researchers have different reasons for carrying out their research and this is encourage because the knowledge that is gained can be used by the others in improving that research or better understanding what the situation is. This paper tries to look at what the researchers were after and at the same trying to see the challenges they faced and their limitations. It basically tries to understand why the researchers chose the research design that has been used in the research.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

A research is valid to the world when a number of key concepts are used in the research design. The document must be organized and planned according to the criteria used in the field. Some important concepts to know include: validity, variable, operationalization, sample, measurement, measurement error, causation, plausible rival explanations, hypothesis, reliability, and unit of analysis. The researcher must learn how to apply each key concept in an effort to make the research study valuable. These concepts will be reviewed individually to be able to understand how to apply them when writing a research paper.

There are numerous research designs that a researcher can choose. Therefore, it is essential that the researcher chooses a research design that fits the purpose of the study. The purpose of this paper is to explore the logic of experimental design.

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Successful social media sites are effective for sharing information, for project collaboration, and for communication. One of the advantages of social media is that there is a direct interaction with their followers, from a marketing point of view, this is an ideal situation. Marketers have their target audience’s attention. All they need to do is to deliver their message. Whether one’s goal is to share information, develop a network community for feedback or for promoting a project or idea, social media can be a powerful

The effectiveness of Social Media can be improved depending on what metrics the marketing managers

2.Subject (5-8 sentences)- The subject of this journal is the impact of social media on consumers. This subject particularly pertains to the business side of social media, however, the research can be applied in multiple fields of study. The subject is broken down into a series of questions that need to be answered. These questions include: Do social media and social networking sites affect user’s trust and does PU ( perceived usefulness) and trust affect the user’s intention to buy? These questions, among many more, are viably answered through support in multiple complex research projects and tests. The research projects and tests are discussed in depth to support the

It is important to mention at this stage that a research study presented by a researcher may not give complete information about the selected topic. There can be certain limitations of methodology and the new researchers may criticise it for being incomplete. As research is a circular process in which ideas can be added and extracted by researchers anytime, the application of the presented ideas by one researcher are tested and verified.

Social Media is a forum that is heavily influenced by consumers and has become a very poplar way of doing business and expanding it and making people aware of your business. According to Oxford Dictionary social media is “Websites and applications that enable users to create and share content or to participate in social networking.” (Oxford Dictionary, 2015)

In doing the research, the methodology must be appropriate so that the analysis findings could reach the objective. Research methodology proposed one procedure in order way to be follow to answer all the questions in the research that want to be made. Quoted by Denzin and Lincoln (1994), methodology is a process that related with research objective and data. In the others word, it is early research planning that include the research scope, data collection method, data collection process and data analysis method. For Ranjit (2005), methodology is one of crucial part in research, in order to ensure the research can be done in the systematic way Overall, this chapter will discuss on the research frame and the methodologies used in order to meet the research objectives. Research process been divided into three main parts there are preliminary research part, data collection and last one data analysis.

Clough and Nutbrown (2007, p.32) discuss the difficulty of producing one definition of methodology, as every researcher will “offer slightly differing definitions according to their own training, discipline and purposes.” However, Burton, Brundrett and Jones (2014, p.6) provide a basic overview, stating that methodology “focuses upon the identification of sources of evidence and how such evidence might be gathered”.