The Micro Environment Of The Coca Cola Company

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Introduction

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide,

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The micro environment affects the organization straight. Its most closely connected to the business .micro environment mainly reflects by Strengths, Weakness Opportunities and Threats (SWOT).

The SWOT analysis of Coca-Cola

Our coca cola company’s strength
 Our company is the one of the most famous and largest company
 Strong marketing and adverting of our company products
 Corporate social responsibility in country
 One of the most prized companies in the world
 Coca Cola Company has a huge market share in the world market.
 Coca Cola Company has several brand loyal customer.
 Customers will frequently purchase coca cola

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