The Micro Environment Of The Coca Cola Company

Micro and macro environmental of COCA-COLA Micro business environment is the internal environment of the organization and the main environment in which management functions. The micro environment affects the organization straight. Its most closely connected to the business .micro environment mainly reflects by strengths, weakness opportunities, threats (SWOT). The SWOT analysis of Coca-Cola Our coca cola company’s strength  Our company is the world’s famous and largest company  Strong marketing

Executive summary Coca cola is a brand of multinational American company that produces beverages. This company does not only produce coca cola and other products but it also acts as a manufacturer, retailer, and marketer of the products manufactured. Many non-alcoholic beverages are also present in the company’s profile where syrups and non-alcoholic concentrates are few examples. The company is headquartered in Georgia in the state of Atlanta. The original product of the company for which it was

Social-Cultural Environment- The word social means to be social and to be a part of the society and in business surroundings. Social environment includes consists of family, friends, peers which can affect the purchasing power towards products. Culture includes the function of survival & social system in the human & development in the human like social, beliefs, customs etc. It is that part of the human body which is not visible but it directs the life of every human. Social and cultural environment is an

Micro Macro A company 's marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management 's ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors

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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the world. It is produced by The Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century

The Coca Cola company is a long standing producer of flavored drinks. They are considered by many to be the original cola drink. The drink was created in 1886 by a pharmacist named John Pemberton. Coca-cola is sold today in over 200 countries and has over 500 brands. The company has sustainability measures in place and believes in philanthropic endeavors. The company offers internships to up-and-coming business students looking for an opportunity to work with one of the largest and most storied companies

Coca Cola Company do various market research and product testing in order to know what their customer needs. If coca cola has to introduce new product, they engage in product testing and hear peoples view on the product. Working together to serve customers’ interest In Coca Cola company all their department from production down to marketing department, work as a team to achieve the single goal of satisfying customer. The research department will do their survey and tell the marketing department

Marion Hutagalung 130127025/ 03 PBU International Business Global Marketing presentation material Coca-Cola Foundations    The Coca-Cola Foundation Awards Over $19 Million to Communities Across the U.S. and Canada in 2010 The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, has awarded grants totaling $4 million to 38 organizations across the U.S. and Canada in the fourth quarter of 2010. In line with the Foundation 's commitment to building sustainable communities

established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay, former chairman and CEO of Frito-Lay, was chairman of the board of directors of the new company; Donald M. Kendall, former president and CEO of Pepsi-Cola, was president and chief executive