The Millennial Hour Generation : Advertisement Analysis : The Millennial Generation

In our modern world, everyone needs a computer, so there are lots out there, and because of that variety, we see their ads everywhere. This ad for the new chromebook is a good example (“The Chromebook: the (always) New Computer). The ad is geared towards the general public, so there isn’t much that makes it unique. It uses the generic and vague logic and statistics you see in most ads with lots of imagery sprinkled with ethos to make you want this computer so you can be just like those happy and successful people shown using it. I’ll be analysing the rhetoric used in this ad to show just how these executives are trying to persuade you to buy their computer.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

“Introducing the lasted, newly improved widget… anyone whose anyone has one… it is a must have!” These words sound familiar? This is due in part, because advertising today has taken such extreme measures to persuade the American public; materialism has become the most prominent and universal mentality. The need to have the newest and best has become an instilled characteristic of the average citizen. How, you may wonder, has the advertising industry become such a powerful entity? The answer is that propaganda has always played a vital role in society; this is not a new concept. Throughout history propaganda/advertising has been to entice, elude, and manipulate people.

The commercial contains ethos likewise, it is aimed at other phone companies to appeal to their guilty emotions having not living up to their expectations when it comes to their customers. Also, commercial gives imagery to the audience imagining themselves enjoying whether it's their cell phone or tablet while using these plans that T-Mobile has to offer and not having the worry about how much data their using or how much it's going to cost. The commercial is aimed towards the person who is technology savvy and enjoys purchasing phones and data packages at great deals. It also aims at children and teens who need or want a cell phone. Being that this commercial is for the super bowl, it can also reach out to the football

People involved in the IT industry and people who use technology, including current Apple users, affluent young adults and adults who have money to spend on a new phone have been targeted by the authors of the texts. Boxall’s text appeals to all as it is a factual article, whilst Lovejoy’s opinion text appeals to those interested in his subjective viewpoint. Boxall’s text is factual and he provides unbiased information such as “The screen, which takes up the whole of the phone’s front panel, is made from surgical-grade stainless steel, with glass on the rear panel. It’s water- and dust-resistant, and available in space grey and silver.” By stating these facts, his information is directed towards technologically savvy people who understand the phone’s complicated features and functions and are appreciative of the information. On the contrary, Lovejoy’s opinion is negative and his audience is people who desire an expert’s opinion on Apple’s new release. This is clear by Lovejoy including critical information such as “The first piece of bad news is photos. 16:9 photos are fine, as those are just centred on the screen. But display a wide-aspect photo horizontally on an iPhone X, and… the notch intrudes into the side of the photo.” With Lovejoy’s

In today’s world, the post-secondary program you choose will be the pathway to your future career as it is suggested by society, but is university really a guarantee pathway to the career/job you wish to have? The article “' The millennial side hustle,' not stable job, is the new reality for university grads” by CBC News, talks about how students who have recently graduated face problem unemployment and unstable employment. The aspect of the article that really appeals to me is the story of Christian McCrave since he has studied the same program as I wish to. Christian is a 21-year-old who had recently graduated from the University of Guelph with a mechanical engineering degree. He had thought he was going to get the jobs he wanted. “McCrave

Over half of eight to 12 year olds will spend their own money. This essay is about how advertisers target youth so they feel pressured to buy certain products. The three roles that advertisers play in the lives of youth are that advertisers overwhelm youth with ads, design ads to target youth so they nag their parents, and to target youth so they pressure others.

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

As opposed to many other companies, Apple focuses its branding on appealing to the population’s emotions and standing out as opposed to directly informing the public about the features and specifications of specific products (Jobs). Therefore, Apple must create multiple different advertisements, all marketing different demographics. The company has realized this and does target multiple demographics through commercials. This is necessary for Apple to be better than its competitors as different commercials would form many deep connections between different generations and the company.

Commercial Essay Technology has taken us places we've only dreamed, empowering us to make the impossible possible. The two most popular technology companies throughout the world are Microsoft and Apple. In Microsoft’s commercial, they show the beneficial things their technology has done for the world, and the barriers in which they’ve broken. In Apple’s commercial, they treat music like the art it is by creating new ways for artists and fans to engage; including steaming of millions of songs, handpicked and recommended by apple experts. Both of these commercial use the rhetorical strategies of pathos, ethos, and logos to sell their products to consumers.

the children react to advertisements it depend on several things including their age, and what they know . Also , the opportunity they have to ask and talk about what they see in the media . How can age influence on children react to advertisements .

Verizon- A surfer records herself riding a wave, a girl dancing to music from her phone at a party, a man facetiming a friend as he glides with a parachute, another man using an app to find his car when he’s lost in a parking lot, and a family projecting a movie from their phone while playing in a tent. Soft, upbeat music plays the entire time. And the commercial claims that Verizon is the most reliable network. This appeals to anyone with a cellphone, but especially young adults and parents. The happy people living life makes the audience feel inspired and adventurous. This ad is supposed to encourage people to get Verizon so that they can have this euphoric feeling that is displayed in the commercial.

We have become a generation where we rely on certain aspects to help promote an advertisement. This can range from racism, feminism, sexism, ageism and even possibly religion, homophobia; the list can go on and on. This may concern very few people or many people; they may find it offensive or disturbing.

“What is technology?” Have you ever marveled about the prominence of technology in our day-to-day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to make everyday responsibilities easier for yourself. For example, you probably admire how cellphones have completely eradicated the old-fashioned method of communicating, by sending mail to friends and relatives. Or how the invention of laptops and computers have brought up a new, more efficient method to stay in touch with the world, though the internet, rather than the previous method of newspapers. However, all these basic ideas of the importance of technology are ideas of what technology has done for you, and can be completely different for others. Have you ever wondered what technology has done for others, perhaps people not in the same circumstances as you, perhaps of a different age, religion, race, gender, or socio-economic status than you? Maybe you haven’t, but Microsoft, a leading technological superpower, certainly have wondered about this as seen in their “Empowering” ad.

This paper will discuss one of the "iphone 4 Face Time" commercial advertisements (HYPERLINK "http://www.youtube.com/watch?v=yatSAEqNL7k"http://www.youtube.com/watch?v=yatSAEqNL7k) that I like most due to its ability to create emotional feelings inside me. "Iphone 4" is another appealing product of Apple, launched in 2010 along with several ads on television, newspapers and internet. Apple has a very old history of producing creative and subliminal ads that touch the heart of the consumers, as discussed in the psychoanalytic approach of Sigmund Freud (O'Shanghnessy and O'Shaughnessy 166).