The purpose of this paper is to define the term “marketing”, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society.
Marketing is the field of management that promotes goods and services to consumers, the marketer job is to market a product the customer wants by identifying customer needs. As product desirability only remains till the customer deems it so, hence it is a challenge for
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. Dr. Philip Kotler, Marketing Guru defines the concept of marketing management as, “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Cite the source)
The top most requirement in successful marketing is achieving customer satisfaction. The business person should, most importantly, realize that customer satisfaction is the most important step into marketing success and so should always be the number one priority of the company (Ball et al, 2006). As the only people who know what customers want are customer themselves, the business
Previously not all organisations understood that marketing revolves around knowing your customers, their needs and wants, providing products or services tailored to suit these needs and wants which creates satisfaction which in turn leads to long term customer relationships resulting in greater profitability for the organisation.
Marketing is one of the most fundamental aspects in any business success. In fact it is what you say and the way you say it whilst trying to explain how a certain product or service is, giving your target audience reason why to use or purchase it. Marketing can be a bunch of things, whether promotion, an ad, a brochure or a press release. It can simply be a Facebook page or even a Twitter account. In order to increase revenues, one tries to market his business to a great number of people. It plays an essential role in our every-day lives. Each person nowadays uses marketing one way or another without even realizing.
Marketing plays an important part in successful business undertakings role. The way one markets one’s business will determine one’s level of success or failure process. The major factor to successful marketing is to know the customers’ demands, supplies, and mindset. They are the ones to determine whether one stays in business. Look for ways to gather as much insight and suggestions from customers in positive situations as much as possible. Ask for their advice, problems, and insights in every opportunity you have.
Marketing will open opportunities to work in the career field of media, advertising, and market research. “Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing”. (Entrepreneur) “Marketing professionals who went to business school or and learned their trade in marketing departments and agencies will soon find themselves joined by colleagues with very different backgrounds, including engineers, data scientists and mathematicians — bringing with them a fresh perspective to solving business problems” (Bosanac) Marketing is a collective effort to gather information to develop a strategic plan to ensure adequate market penetration.
Marketing management their job is to build strong relationships with customers by creating customer value and satisfaction. But marketing managers cannot do this alone. Marketing success will require building relationships with other company departments, suppliers , marketing intermediaries , customers , competitors and various publics.
Marketing Management: Practice of choosing target markets and getting, keeping, and growing customers through creating, delivering and communicating superior customer value.
Today’s business owners have marketing resources available for low cost and sometimes even for free! The capability of businesses then to market is easy with just 5 changes they can add to produce large scale growth for their companies.
Marketing is the link that connect customers with the organisation as it is the only department who knows the holistic nature of customers through it activity, such as market research.
Marketing is about creating values. Prosperous companies rely on returning consumers making purchases repeatedly and the aim is to have a sustainable long lasting relationship with clients (Jobber and Chadwick, 2013).
Marketing is a critical element of an organisation’s management system crucial to its long-term success. Marketing is defined by the core text (Kotler et al. 2013) as the “art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.” Or summarised as, meeting needs profitably.