The Mission Of The Executive Management Team

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David Neeleman founded JetBlue in 1999, under the principle of low cost travel and high quality customer’s service. Planes were designed with leather seats and satellite TV at each seat. Neeleman initially set out to call the airline Taxi associating it with New York City. However this idea was quickly dropped for several reasons. Soon thereafter the airline was introduced as New Air but quickly changed to JetBlue. A year after standing up, its headquarters was established at John F. Kennedy International Airport in New York. The first inaugural flight was between JFK and Fort Lauderdale, Florida. Within its first year, Jet Blue had serviced over one million customers and had a net income worth $38.5 million. Today JetBlue Airways…show more content…
Socio/cultural, economic, political, and technological are all factors that influence the airline industry (Boyens, Cha, Livneh, Pan-Fea, Singh, & Vintrou, 2002). The most important socio/cultural influence that affected the airline industry was the attacks on September 11th. The Department of Transportation reported a revenue drop associated with an increase in operating cost and a new fear of flying. After September 11th, Jet Blue was one of only a few airlines that made a profit during a sharp draw down in airline travel (“Jet blue airways”, 2003). The weather is unpredictable at best, the second largest cause of pilot error, and attributes to the majority of airline delays. A winter storm in February of 2007 and bad planning left travelers stranded on aircraft for more than 11 hours in New York. JetBlue’s customer service was severely impacted by the gravity of this storm. Although JetBlue offered refunds and other perks for the delayed passengers, for a company built on customer service, their reputation was still tarnished. Additionally, JetBlue’s communication systems were significantly disabled. Crewmembers were far from where they needed to be and a lack of trained staff was unable to tell them where to go. When a similar situation occurred a couple of months later, JetBlue prepared themselves beforehand and cancelled several flights the night prior, while
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