The Mobile Love Industry : An Analysis Of Sexuality

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The Mobile Love Industry: An Analysis of Sexuality Through the employment of modern technology and social media platforms, countless aspects of our everyday rituals, customs, and behaviors, have been unquestionably redefined. No other area is more apparent than in matters of love and sex. The Mobile Love Industry, a documentary short from VICE, explores this phenomenon as it relates to various mobile apps.
Sexual scripts specify with whom people have sex, when and where they should have sex, what they should do sexually, and why they should do sexual things (Laumann et al., 1994). Over the past hundred years, there have been three distinct scripts guiding young men and women’s intimate lives, each emerging during a period of transition. The first script occurred during the calling era of the first decade of the twentieth century. This would involve young men “calling” on young women at their homes, with the intent to spend time with her and her family, especially her mother. Part I of the dating era emerged shortly after. The young people wanted to go out on dates away from the watchful eye of their parents. There were a few caveats that existed, however. Both men and women refused to date a person who did not “rank”. As a result, people went to great lengths to rate high on the dating scale. The final script occurred during part II of the dating era during the mid-twentieth century. This script involved “going steady.” Men and women felt comfortable in their relationships
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