The Monsanto Company

Branding activities should help to strengthen and boost the company’s influence that it has on the stakeholders (Ferrell & Hartline, 2014). Stakeholders trust in a product is built through its branding activities. Monsanto started out as a company that produces chemicals. The company changed its strategy to become a company that creates food seeds that have been altered genetically (Ferrell & Hartline, 2014). These seeds are used to grow acres of food and kill the weed at the same time. The seeds are inserted with roundup herbicides that will help to sustain the harvest. These genetically altered seeds allow farmers to grow more food. The main crops that Monsanto’s produce included “corn, soybeans, canola, and cotton" (Monsanto, 2016).

The biggest stakeholder that Monsanto does not respond well to is the people that ultimately consume its foods. In addition, it also could improve its relations with farmers and environmentalist. Many people believe that GMOs are bad for peoples’ health. This may or may not be true because there are so many different opinions about this. However, even with the varying information, Monsanto could try harder to assure consumers there are no health concerns related to GMO foods. One way to do that would be to conduct a very good study on weather GMO food can cause health problems and show the study to the public. The down side of this would be if GMOs were bad for people’s health, but if Monsanto was truly an ethical company, they would not want to sell products that are bad for people’s health thus they should be willing to accept the risk.

Monsanto positions itself as a relatively new agricultural company having formed in 2002, and focused on supporting local farmers around the world. They also promote themselves as a guardian of the environment with a mission “to produce more food while conserving more” (Monsanto.com). Today’s Monsanto conglomerate also promotes itself as the “New Merchants,” a leading research company in the field of agriculture-crop production, as well as a strong supporter of public and private research through its grant, donations and University scholarship programs.

Genetically Modified Organisms, or GMO’s, are organisms that have had genes from a different organism implanted into their own genetic code in order to produce a new result (“Genetically engineered foods”). This practice has elicited polar responses across the globe, for a multitude of reasons. Besides the obvious reason, being the morality of changing an organism's DNA for human benefit, one frequently noted problem is the monopolization of GMO’s by the company Monsanto, whose name is nearly synonymous with GMO’s due to their involvement with these crops. Monsanto has been at the center of many controversies regarding GMO’s, and is even considered to be ranked third to last for reputation among all major American companies (Bennett). Most

A memo leaked in Canada in 1999 and written by Dr George Paterson described a private deal which resulted in rapid approval for two new kinds of Genetically Modified potatoes made by Monsanto. Until the deal was negotiated, the potatoes had been held up in the regulatory system because Monsanto refused to provide important scientific information to regulators assessing the products health and environmental effects. Michele Brill-Edwards, a former Health Canada drug regulator said "What you're seeing is a high- level example of a very dirty game that practically nobody knows about. These kinds of meetings go on all the time people are careful not to let this kind of thing be known."(Edwards) Let's remember that Monsanto was responsible for another

the seed, they decided to redesign our legal system as well. The FDA is stuffed with

In prehistoric times, the cultures that flourished were those who grew​ ​ grains, rice and corn. Now one of those very cultures face cultural​ ​ genocide as Monsanto works to destroy its roots and replace ancient​ ​ maize with GMO corn. The film ​SUNÚ documents this struggle,​​ ​ from the halls of​​ ​ government to the hills of southern

While I agree it is important to find a sustainable food source and way to produce such foods, people in this generation tend to be more concerned with organically and naturally grown foods. There are several companies that now offer 100% certified organic foods in which a number of people are now learning towards after hearing all of the derogatory statements involving Monsanto's genetically modified products. Many Monsanto stakeholders should already growing concerned of the safety implications of genetically modified foods. Biotech crops are completely unnatural and many are stating that Monsanto is "playing God" by creating these genetically modified seeds. Stakeholders are also concerned about destructive effects on those who ingest their products that are modified with the Roundup. It is a very valid and growing concern and because of this, Monsanto's stocks have continuously plummeted over the last few years; which is also where the stakeholder concerns lie. At this time there is no substantial evidence that has been produces to indicate that Monsanto's GM seeds will or can cause human harm, and it could very well be a long time until we can know for sure they won't. But in the meantime, as long as farmers are able to produce massive crops and save billions by using Monsanto's products, Monsanto will continue to produce these goods and service those willing to use them. I feel that there will come a day when they do discover that these GM products lead to harmful or fatal diseases and when they do, there will be a major shortage of food worldwide. It was stated back in September 2012 that French researchers had found a direct link between Monsanto corn and numerous cancers in lab rats. The two year study

What Mexico should do in case that corporation demands for their corn crops is, to rebel.Monsanto's is a huge corporation that always seems to want to grow. Monsanto's is a huge patenting and GMO production company,Due to GMO foods, varieties of food have significantly decreased which have lead to extinction. According to Future of foods the reason in which so many varieties have gone extinct is because farmers and companies didn't see the point of GMOing other varieties that people don't really buy and or use. They didn't see the point in attending extra labor on crops that people didn't buy,Therefore the scientist let the varieties go extinct. According to future of foods it has been estimated that pretty soon only 4 companies are going to be running seed industries. If Mexico gives up their crops to corporations then pretty soon only 4 companies are going to be controlling all the corn production.The amount of corn that Mexico uses annually is crazy.

Mexico should stop buying corn from those corporations that demand to turn over their corn crops to them. Therefore, it would be best for Mexico because Monsanto’s control on the corn imported into Mexico has caused a food and health catastrophe. A fact, “In post-NAFTA Mexico, 42 percent of the food consumed comes in aboard. Before NAFTA the country spent $1.8 million dollars on food imports. It now spends a whopping $24 billion” (http://fpif.org/nafta_is_starving_mexico/). This is an issue for Mexico because all the genetically modified corn imported from the U.S. is causing for small farmers to go out of business. A reason why it caused them to go out of business is because, “Seventeen years after NAFTA, some two million farmers have been

Monopoly, generally known as a fun board game, but in the business world being a monopoly means power. They are illegal in the United States and there are laws and regulations that companies must follow in order to prevent a monopoly from occurring. Monopolies are prevented due to the fact that they have exclusive power of a good or service, allowing to hold on to their product and increase the prices to whatever is desired. It also makes it hard for entry of competitors into the specific market. Even though monopolies are generally prohibited, there have been claims that Monsanto is an monopoly in the GMO [Genetically modified organism] market because Monsanto is the leading power in the production of GMO

It doesn’t help that Monsanto also has power in politics, one of the Monsanto chiefs for food safety, Michael Taylor was actually appointed by Barrack Obama himself. Barrack Obama also appointed his Supreme Court judge: Elena Kagan, who happens to be the chief defender of Monsanto and GMO’s. Whether Republican or Democratic, Monsanto wields a strong power within politics that helps give them an edge in keeping their company going. (Obama). There are good aspects of Monsanto, like the efficiency of cheap seeds, and crops that can withstand the harsh behaviors of weathers, and the ability the crops have to survive a longer time. But not even the cheapest crops can cover up Monsanto’s long history of evil, from polluting the environment with PCB’s, the chemical Agent Orange, and the weed killer “Round-Up Ready”, to Monopolizing itself to being the owner of 90% of the seed industry and shutting down small

Monsanto is an American Transnational Corporation which supplies agrochemical and agriculture. In 1901, John Francis Queeny, a 30‑year old veteran of the pharmaceutical industry, established Monsanto with his own money. John named the Company after his wife’s maiden name.

The objective of this report is to analyze the differences in Monsanto’s experiences in the United States and Europe and the reasons of opposition in Europe, despite that, why Monsanto pushed ahead so hard.

Monsanto is a company that some people may not be explicitly familiar with on a first name basis. However, the work that the company has done over the last century, with a larger emphasis on its most recent ventures, have been deeply engrained in our lives, our food, and our economy. Monsanto has those who advocate on their behalf in addition to their naysayers. While Monsanto has made huge strides in terms of biotechnology over the last couple of decades, their accomplishments, and the relevant methods, have not been free of criticism and controversy. In order to analyze Monsanto’s corporate environment, it is important to first explore their Strengths, Weaknesses,