The Most Five Disadvantages And Disadvantages Of Customer Relationship Management

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Customer Relationship Management (CRM) is any practice or strategy to provide opportunities for the communication with the customers, and provide the appropriate offer for the product and the price in a hand, using the effective and appropriate way and time to meet the customer's need.
The companies use these strategies for lots of reasons as managing and analyzing the customer interactions, and these are what will improve the relationship between the company and the customers, and will highly increase the company's sales especially while taking a good care of customers.
The aim of customer relationship management is to simplify the business between the customers and the company to do the business smoothly.
CRM can be classified into five
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Records might be lost in anyway.
2. Additional work might be required to inputting data.
3. Continuous maintenance is required, information updating, and system upgrading costly also.
4. It might be difficult sometimes to integrate with the other (MIS) “management information systems”.


Every second passing in our life, the internet become more important in our business life, as many companies consider the internet as a chance for reducing the costs of customer-services, and tighten the relationships with the customers smoother, and personalize marketing messages while enabling mass customization.
Together with the creation of Sales Force Automation (SFA), where electronic methods were used to gather data and analyze customer information, the trend of the upcoming Internet can be seen as the foundation of what we know as E-CRM today.
E-CRM can be defined as activities used to manage customer relationships by using many electronic touch points, such as the Internet, web browsers and so on. The challenge hereby is to offer communication and information on the right topic, in the right amount, and at the right time that fits the customer’s specific needs without bothering and annoying
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The rise of the Internet and E-CRM has boosted the options for self-service activities. A critical success factor is the integration of such activities into traditional channels. CRM activities are mainly of two different types:

1 Reactive service is where the customer has a problem and contacts the company.

2 Proactive service is where the manager has decided not to wait for the customer to contact the firm, but to be aggressive and contact the customer himself in order to establish a dialogue and solve problems.


For concluding; Customer Relationship Management is an essential part of modern business management. A CRM system helps your business grow because it tracks the history of customer interactions. Because tracking is everything make you run smoothly, your business needs customer relationship data that’s automatically updated , and Marketers use CRM to better understand the pipeline of prospective sales making forecasting simpler and more accurate. You'll have clear visibility of the path from enquiry to sale, available wherever & whenever you need
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