The Multi Billion Dollar Company

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In a recent analysis study, it was found that “There are over 200,000 fast food restaurants in the United States and it is estimated that 50 million Americans eat at one of them every single day” (Fast Food Industry Analysis 2016). With so many options, how can any fast food business thrive? The answer is through standing out. A company must figure out the easiest and most effective way for consumers to think of their business. The master of this concept is the well known multi-billion dollar company: McDonald 's. However; their success cannot be credited from only their products; advertising is what has helped McDonald 's become so successful in brand recognition. Not only have they been able to successfully capture an audience of all ages, but they have seized opportunities to make changes to appeal to consumers. McDonald 's has found itself as a company of improvements. They are always seeking to make their company stand out and constantly change. They do this through tackling different audiences at different times. Watching multiple commercials, one can quickly notice who the commercial is aimed for. An example of this would include the company 's signature Happy Meal commercials. Generally aired on tv networks including Disney Channel, Nickelodeon, and Cartoon Network, these commercials are filled with modern and popular characters to gain a child 's interest. These commercials are aimed to target the 3-12 audience. Another commercial aired was one named Salad
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