The Music Of Music Videos

Narrative is an idea of how a story is told through a media text. In this essay I have explored the way narrative has been structed in my chosen music videos. Firstly, I have chosen to analyse Shawn Mendes’ music video, “There’s Nothing Holding Me Back” which is about the artist and his love interest exploring europe through many transportation whilst he is on tour. Secondly I have decided to analyse the music video “You Belong With Me” by Taylor Swift which is based on a high school girl falling in love with the most popular boy in the school. Lastly I have analysed Charlie Puth’s music video, “We don’t talk anymore”.

Dance communicates a variety of things; it not only entertains but also educates. The way in which and individual dances can contest or propagate ideas. Dance in films, commercials, television and music videos often have underling hegemonic concepts. A way of illustrating this is in Fifth Harmony’s latest music video for their song “Work From Home.” In Fifth Harmony’s music video “Work from Home” featuring Ty Dolla $ign the propagated sexualized idea of femininity through dance is communicated.

The Film Dreamworlds III examines the explicit nature and the objectification of women in music videos across music genres. A similar theme is presented throughout these various music videos as women are sexualized and exploited. In addition, many music videos display the domination and antoagonizing nature of a man controlling the numerous women submitting themselves to him. The portrayal of these images in music videos advertise and influence audiences to accept this behavior on screen, which in turn strengthens aggressive masculinity and the pornography of women.

Popular music is often one of the best lenses we have through which to view our own cultural orientation. Many of the artistic and experimental shifts in popular music have mirrored changes in our own society. For instance, the emergence of Elvis Presley as a public figure would signal the start of a sexual revolution and the growth in visibility of a rebellious youth culture. Similarly, the folk and psychedelic music of the 1960s was closely entangled with the Civil Rights, anti-war and social protest movements. In this regard, we can view popular music as an artifact through which to better understand the time and place in which it is produced. In light of this, the state of popular music today may suggest troubling things about our society.

Music is part of everyday life and serves as the center of many cultures across the world. Music brings out the best parts of a movie, a car ride, or even a special event. The purpose of music varies from artist to artist and different cultures. Every piece of music carries a unique message, but a song, in particular, carries meaning. “Runaway Love” by Ludacris, featuring Mary J. Blige, exploits the struggles of young girls by using rhetorical techniques, such as pathos, ethos, logos, tone, and visual rhetoric throughout the music video to raise national awareness about youth runaways.

In cultures all over the world, music can be seen encompassing many aspects of life for many individuals. It is a form of mass communication that"speaks directly to society as a cultural form", and often reflects a collection and pattern of personal experiences (King 19). Music is so influential because it communicates on three different levels: the physical, emotional, and cognitive. Not only does it operate in a nondiscursive way, by affecting the physiological mode of the body, causing one to move and dance, but it also encourages one to think. This paper will explore music as a form of protest; showing how a political message, in general form, is presented through music.

One of cinema's most unexpected, artistically fertile iterations in the 21st century is the viral video, a Warholian flash of lightning: brief, often concept-less, zigzagging across the globe on bright computer/phone screens, and then, just as quickly, vanishing from relevance. This new medium's Meliesian pioneer is a mercurial figure whose fifteen minutes of fame has miraculously protracted into a decade's-worth of cultish, vaudevillian mini-movies; their deranged comedy, hot-topic commentary, and punning, shade-infused manifestoes of give-no-fucks self-reliance are devotedly watched and shared by a small legion of loyal fans. When Chris Crocker, frail, snaggletoothed, lachrymose, uploaded a wailing defense of Britney Spears onto YouTube during

Combining lyrics, sound and images, they construct this performance to reflect the cultural standard they identify themselves with (Macinois&Plummer, 2014). If observed from the uses and gratifications perspective, on the consumption side, the targeted audience responds positively, because they seek to meet diversion and personal identity needs, reinforcing their values by comparing their lifestyle to that of their idols and aiming to meet their standard as close as possible (Alexander,

From the beginning to the end of the music video “Hmm for the Weekend” by Coldplay featuring Beyoncé (2015), the audience is shown a multiple array of colours and authentic sounds, from traditional bells, to Chris Martin’s angelic voice. However, the video also portrays prolific visuals of the Indian culture. On one hand, viewers suggest it over-generalizes the representation of an Indian culture as it screens the false realties of race and ethics. On the other hand, there are those who suggest it shows the appreciation of the culture. Through Jason Rodriquez’s article “Color-Blind Ideology & Culture Appropriation of Hip-Hop” (2006), this paper will explain how the music video “Hmm for the Weekend” by Coldplay featuring Beyoncé uses culture

In each quick scene of this music video every regretful action that is preformed has been rewound, but not completely restored, to see what could have been if it was to have never happened, representing the only thing that singer Johnette Napolitano wishes she could do to fix the damage she has done in her past.

Identity is a performance that can be brought forth through clothing, which is found in this video. Clothing is often used to construct gender-“the performance of gender produces retroactively the illusion that there is an inner gender core.”(Butler, 1997). Throughout the video the women are shown wearing lingerie, swimsuits and tight, short clothing. This type of clothing is typically associated with the female gender to sexualise them. The use of this clothing is contrasted to that of the band who are completely covered while the women have their bodies shown for most the video. This creates a sexualisation of these women in the video. The choice to have the women in little clothing creates an emphasis on their bodies and that they are simply there as props for the video as the serve no significant purpose, they are simply there for sex appeal to attract male viewers. Their dancing is mostly static and confined, not necessarily provocative but this is a way to reinforce the idea that they are simply puppets and the focus is on how they look. Recent studies performed an analysis of sexual content in music video genres found, 26 per cent of all genres studied (Rap, Hip-hop, Rock, RnB and Country) had females dancing sexually and 18.6 per cent showed ‘heavy cleavage’ (Steingraber, 2009). This music video is one such example, where the women’s cleavage is exposed and their dancing although minimal and not as provocative as in other music videos still serves as a key way in which music videos sexualise

Cultural Re-appropriation and political correctness in today’s music industry have been a big problem which has degraded its culture and origins. For this matter, I have chosen to cover the topic of Taylor’s swifts use of re-appropriation, abuse of the term feminism, and how political correctness determines the perception of the music video by comparing her and Nicki Minaj’s Anaconda for my written task 2 choice. The reason as to why this topic is chosen is due to the fact that a lot of caucasian female pop stars like Taylor swift herself nowadays such as Iggy Azalea is constantly able to get away with the use of stolen identity by culturally re-appropriating dance moves. She westernises dances including twerking as well as abuses feminism’s

Alessia Cara’s song “Wild Things” was released in 2015 as a part of her album Know-It-All . “Wild Things” was directed by Aaron A Bertrand; since the music videos release on March 7, 2016 it has been nominated for Best Pop Video at the 2016 MTV Video Music Awards. The music video begins showing individual pictures of Alessia Cara and her friends with their names written on the screen below. A monologue is playing in the background in which Alessia Cara describes what the “Wild Things” are to the viewer. Alessia describes them as “Where The Wild Things Are is a place that exists in our minds. It's a place of liberty and shamelessness. It can take a split second or a lifetime to find it, but once you do, you'll be free.” The girls in the video are wearing different colored ripped jeans with

The popular culture of music has changed dramatically over the course of sixty five years. Since this time, new genres of music have been introduced, existing genres have changed, and fixed stereotypes have been associated with certain genres of music. Music has become a major part of popular culture, and is portrayed almost everywhere in first world societies, including on television, radio, at shopping centers, sporting events and in every area of popular culture. Music has become a major part of popular culture, and continues to strive and develop into more and diverse areas of culture.

Music videos are a staple source of the music industry. This has been seen over the past few decades as it is through these music videos recording companies get a chance to introduce new upcoming artists and their songs. They are also one of the prime sources for reinforcing how men and women are supposed to behave and act in society. However, a lot of attention has been drawn to the hypersexualization and misrepresentation of females by pop artists in their music videos. There has been continues criticism and arising controversies in relation to the videos produced by these artists. pop is one of the genres with the most prominent viewers for the past few decades and therefore, the gender representations have influenced how genders are viewed all over the world.