The Named Learner

For Tesco to set its goal and to satisfy all its stakeholders (customers, suppliers, employees, the society) it is important to identify and analyse its five performance objectives. These objectives consist of:

of the goals and objectives the organisation is trying to achieve in relation to customer

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Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

If you don't follow the steps to reaching your goals, then you will never achieve them. Where would you be in life if you don't achieve your goals?

These objectives are specific as they explain exactly what the company expects from their employees, how they should treat their employees and customers and how the retailer should take into account environmental factors when dealing with products/services etc. They are not so much measurable as they do not imply whether they have achieved these objectives or not. They are achievable because they are straight forward. They are realistic and using the correct resources they can be met. They are not so much time bound as they do not state exactly when they wish to achieve these objectives by but you can tell they will be ongoing objectives that they constantly wish to achieve in the future.

In order to tell the difference between goals and objectives is to clarify what each requires. According to Chambers and Wedel, 2005, “a goal is a statement in general terms of desired qualities in human and social conditions”. Goals are broad and lead to different objectives. Whereas objectives are created intended to be measured and also specify who

These objectives will ensure Cadburys success as a business. From the statistics I have, it shows that Cadbury is a very successful business.

In order to profitably satisfy customer needs, an organisation must understand its external and internal situation including the customer, the market and its own capabilities. Furthermore, it needs to understand and adapt to the dynamic and uncontrollable factors of the environment in which it operates.

This increases their competitive advantage and improves their ability to satisfy customer needs. Specifically, we shall examine the strategies that this business has been applying consistently as well as their current expansion strategy.

It would have been good if this fundamental vision was in place right at the very beginning of the company’s formation. In the end it is the customers that make the company, so it makes sense to work towards satisfying this customer relationship. To become profitable and achieve market share are secondary objective that can be measured on a annual basis and overall company well being targets can be rewarded with incentives that link into the company’s performance as opposed to individual contribution to the company’s success.

This goal is usually achieved through the channelling of all the processes and activities of the organisation unto the customers’ needs, with the expectation of improving the levels of customer satisfaction, customer retention and organisational profitability and performance.

It has been said that you must measure what you expect to manage and accomplish. The same is true when one considers business performance. In a business measurement drives improvement which drives satisfaction. In turn, satisfaction results in loyalty from customers which means the financial success of a business. Without measurement, one has no reference to work with and thus, tends to operate in the dark.

Setting objectives assist in helping the company measure the success of the organization’s performance in meeting or making

Once the organization performs the operative goals, the focus of the goals will help to provide better performance goals, resource goals, marketing goals, employee development goals, productivity goals, and goals for innovation and change. For instances, the “profitability reflects the overall performance of for-profit organizations. Profitability may be expressed in terms of net income, earning per share, or return on investment” (Daft, 2008, p. 63). The overall performance will be acted upon by the sales that are promoted, and having the ability to open more available travel agencies with new products and services to clients. On the other hand, “resource goals are pertain to the acquisition of needed material and financial resources from the environment” (Daft, 2008 p. 63). The required resources for this travel agency needs all available resources to expand on needed material at a lower cost to provide the clients with the valuable customer service while interacting with employees and having the ability in accomplishing the clients goals of traveling with Spier’s Travel Agency with no worries. Another operative goal is productivity goal, which concerns “the amount of output achieved from available resources” (Daft, 2008, p. 63-4). This goal will be utilized by making sure