The National Bicycle Industrial Company: Implementing a Strategy of Mass-Customization

The ordering process begins with the decision of the customer to submit their order simply by either calling, faxing or mailing their order information. When a customer calls in their order, the customer service representatives takes down pertinent customer information, which includes the customer's name, billing and shipping address, product number and description, quantity and shipping instructions. While taking down the order, the customer service representative access the company's order entry system where inventory checks are conducted as well as credit checks are processed. In addition, delivery options are advised to the customer. Here the customer decides

The JC Gear Company has decided to initiate a project aimed at automating its production planning and control system. Among the options, the company focuses on two alternatives: (1) purchasing the most suitable system off of the shelf and modifying it according to its individual production needs; or (2) developing a system

1. Customers place their order on-line, and when they press the "submit" button, it signals the order fulfillment software to swing into action. Coding of book

→ customized systems – engage in collaborative design efforts with clients and engineers; once designed, system built by manufacturing alliances then installed and supported by FII

The Computer Hardware consists of dozens or more computers linked together by data communications hardware (Kroenke 11). Software roles would consist of hundreds of different programs that coordinate communications among the computers, along with other programs that help to streamline the process of picking, packing, and shipping products from the warehouse (Kroenke11). The system may store Data relating to customers’ orders, customers profiles from previous orders, product information along with inventory, among other facts relating to the shipping process. Hundreds of different Procedures are followed by customers, warehouse employees along with the shipping companies (Kroenke 11).The roles played by People include not only the users of the systems, but also those who operate and service the computers, also those who maintain the data along with those who support the networks of computers (Kroenke 11).

Finally, the group invested heavily in 1994 in Office Machines Dealership (OMD) a commercial systems designed to support the administrative information system at Bandon Group. This system is dated and a solution is required to overcome the current limitations of the system and allow for the seamless flow of information in and out of the system.

Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.

Harley is focused on building closer relationships with suppliers. The company does not use contracts but has instead begun to use the master supply agreement (MSA). The MSA is a list of guidelines for the relationship, rules to follow, and resolutions should problems arise, used with ‘strategic' suppliers with whom they anticipate having long-term relationships. Harley is just

Sales in two models, Enduro 250 and Enduro 550, are reduced, especially in Enduro550 to 10.57%. Other both Moto

Since prospector should be highly innovative and analyzer’s domain is a mixture of stable and changing product or

The bargaining power of supplier is how easier it is for suppliers to drive up prices. As the company acquired the company of previous supplier, Importadores Neptuno, who manufactured several critical subcomponents for the Adventure Works Cycles product line, the bargaining power of supplier is low the company as the company can acquire supplies at low cost. The ownership of the company also means that the company can demand the required

When identifying and analyzing the major driving forces for change in the external environment of the motorcycle industry one must look, and identify these forces; they are the economy, national environmental forces, social, cultural, demographic forces, governmental, political forces, legal forces, and the competitive forces.

The executive for Stryker Corporation recently considered setting up own factory to produce Printed circuit boards (PCBs) – a key electronic

The dealers ordered the requirements through fax or phone. This resulted in confusions between the manufacturer and the dealers. The technology that integrates all the different department’s needs should be communicated properly in any organization. This was lacking in the Four Star industries.

Auto Identification techniques and Warehouse Management systems (WMS) are playing a crucial role in success of supply chains like retail, e-commerce, auto-industry, manufacturing etc. by reducing the transaction process time, efficient inventory control, security and tracking. Barcodes is the most widely used Auto-identification techniques. Recently RFID has gain importance in tracking the objects, paper less good receipts. With major application focus on inventory tracking, security access control, implementation of Auto-ids, replenishment systems, smooth dispatching and integration through ERPs Warehousing Management systems gaining success in reducing the lead time.