The National Collegiate Athletic Association

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“The Chronicle of Higher Education recently estimated that college athletics is a $10-billion marketplace” (Suggs). With huge sums of revenue generated from college sports teams, players for the successful teams appear to be very marketable. “The National Collegiate Athletic Association, the largest collegiate sports organization in the United States, oversees much of the business of American college sports. For 2011-12, the NCAA reported $871.6 million in revenue-- 81 percent of which came from a broadcast rights agreement with Turner/CBS Sports. Another 11 percent came from sponsoring championships, such as the annual March Madness basketball tournament. No college sport generates more money every year than football. In 2012, Business Insider reported that the University of Texas ' football program generated more than $95 million the previous season, the most of any college in the United States. These revenues come largely from broadcast rights, ticket sales and merchandising” (Morgan). With all the grand amounts of money dealt and discussed through college athletics, student athletes being to wonder if they should be paid or not. With all the publicity and media output on television for the National Collegiate Athletic Association (NCAA) basketball teams and football teams you would assume colleges could and should pay their athletes, right? Wrong. These are student-athletes not professional athletes. Paying of athletes should be left for the professionals. Colleges
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