The National Football League : An Mixed Market Strategy

sport as a result invest must more interest into it. The NFL is able to leverage the fact that

Sports enthusiasts provide the target market for ESPN within the sports entertainment industry. The specific target market segment we will target for ESPN’s streaming service is busy individuals who want to keep up with sports but are unable to do so because of time constraints. The entire target market may include individuals who lack adequate access to ESPN outlets, such as “cord-cutters”. However, we will be focusing exclusively on young male individuals who are unable to fulfill their sports entertainment viewing needs due to busy schedules and a lack of time. This target market segment

The National Football League is the highest level of professional American football in the United States and to most; it is considered the top professional football league in the world. In order to become a monopoly, you have to take control of the market you’re in. The NFL was created in the early 1900’s. In 1920 the APFL was created when representatives from many leagues and teams came together. The APFA originally had 11 teams when they merged with NFL they currently have 32 teams (Tuchner, 2012). The National Football League is now the most attended domestic sports league in the world. Since completion to the NFL is at a minimum some substitutes are two similar monopolies, the NBA and MLB. But the NFL still is the most powerful out of all of them. (The NFL, 2013)

The National Football League (NFL) is an example of the incredibly successful industry generated by the sport. This business has been, and continues to be, the highest earning sports league in the United States. Average revenue that a franchise earns in the NFL is 286 million dollars, with the closest industry trailing behind being Major League Baseball (MLB) averaging almost 50 million dollars less (Gaines). Another aspect to observe with this comparison is putting in proportion how much more is made per game since football has significantly fewer games. The NFL creates its leading revenue in only a 16 game regular season, whereas the MLB falls short after playing 162 entire games. Putting this into perspective, an NFL team generates an average 17.8 million dollars a game, but an MLB team generates only 1.4 million dollars a game. Revenue

The NFL continues to remain the most lucrative professional league. According to Forbes Magazine the NFL’s 32 teams are worth on average, $1.7 billion, which is more than any other sports league. In contrast the world’s top 20 soccer teams have an average value of $976 million. The NFL has been successful despite the severe brain injuries that have been suffered by the athletes of their sport. Even though they continue to generate billions of dollars each year, the NFL is in danger of losing

While growing up in the state of Texas I was introduced to National Football League (NFL) at a very young age. Not only was I obsessed with great players like Emmitt Smith and Michael Irving, I had a more finical appreciation for the lucrativeness associated with the NFL. My young adulthood as well as my teenage years was spent playing and learning football with the aspirations of hopefully making it to the NFL. Unfortunately, my playing days ended with tryouts at Texas Tech University, but my love for the game has remained stagnant over the years even till this day. The NFL today is Americas most watched sports league and has taken the crown as the most lucrative and unique economic force in sports. Forbes offered approximations stating that on average, the NFL generates more than $6-9 billion a year in revenues alone. A third of the individual franchises in the league were appraised at over more than $1 billion while the other franchises average nine figures or higher. The NFL as an organization generates its revenues through a multitude of ways ranging from huge television contracts, in-stadium ticket sales, advertising ads paid for by sponsors and merchandise. Their business model unlike most other leagues, is centered on a hard salary cap on player contracts which provides cost certainty with its sponsors. In this paper, I will examine the economic and historical narrative associated with the growth of the NFL’s

The author sets the stage of his article by talking about the upcoming Super Bowl. He uses distinct adjectives to create imagery that in turn sets the mood for the rest of the writing. Keating goes on to describe how America is the only country to play football and tells that only the best two teams out of thirty-two play in this Super Bowl for the title of “world champion” (1). Football is described as played on a ninety-one meter field involving “two large teams of large men wearing large amounts of protective padding ...while their opponents attempt to knock them to the ground with maximum force” (Keating 1). While the actual playing time is only about eleven minutes, the game usually lasts as long as three hours. It is usually taken up by many advertising commercials and replays. The author explains that the players begin playing at an early age and work their way up. Women are only seen as cheerleaders and dancers in this masculine dominated sport. In his conclusion, Keating demonstrates how businesses get involved by spending millions of dollars in their hopes to show their latest brands.

Professional football is known to dominate all other American sports. Prime-time football is an essential part of American culture. Each year anticipation for the start of the new season builds as dedicated fans eagerly await for game time. People can’t help but love the high energy and intensity each game provides. Once a favorite team is picked, fans follow the season in hopes that their team makes big at the Super Bowl. Whether going to experience a game in person or being able to watch it on T.V the love people have for football is evident. The National Football League’s popularity draws in the largest amount of fans who fill stadiums to full capacity and even more viewers who watch the broadcasts. The NFL is a huge market that many consider displaying monopoly power. I believe that the NFL is indeed a monopoly due to the lack of competition/substitutes at that level, the high barriers to entry, and their economies of scale.

In 2008, a study showed that the percentage of people who watched football in America (30%) was equal to the combined percentages of people who watched the next three top professional sports. (Baseball-15%, NASCAR-10%, Hockey-5%) This shows how drastically football’s audience in the country has increased. It is hard to believe that such a huge organization came from the passion of a few men determined to revolutionize the sports world. An insight to how, when and where it all started might have the biggest baseball fan asking, “Is it Sunday yet?”

Does anyone care for Sunday night football? This is not just any Sunday night NFL game, but the biggest sporting event in the world that 151 million people will watch in 232 different countries. (“By the Numbers”). Welcome to the Super Bowl. The huge night that everyone looks forward to is a “billion-dollar economic engine that is bigger than the Gross Domestic Product of many nations” (John 3). Although the Super Bowl is only played once a year, it is the biggest, most-widely known game in American history and the most-widely viewed television spectacle in the world.

Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand

To connect to the economic power that generates through the Super Bowl one must understand the historical pattern of revenue, ticket cost, and attendance the game exhibits in the week leading up to the actual showdown. The ticket prices of the Super Bowl are the main catalyst into understanding what every consumer is willing to spend and how much revenue the game brings to that city. In 1967, the first Super Bowl tickets were no higher than 12 dollars and the average price of a home was less than 25,000 dollars (Smith, 2012). In 2016, the average ticket price was 1,325 dollars making a big ascendance from 1967 (Depietro, 2017). Therefore, this also shows how the game has become more popular since it has come into existence and ticket prices

In today’s world of big time professional sports there are the two major players and they are football represented by the National Football League (NFL) and baseball represented by Major League Baseball (MLB). Now there are other sports that the American public enjoys watching, however the argument generally boils down to which sport is the true favorite of the American people: baseball or football. In this paper I will attempt to examine both sports from several different angles to include attendance, television revenue, ticket costs, venues, salaries, entertainment value, and athlete perception. The goal of this exercise will be to determine, once and for all, which sport is the American

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

As teams use youth marketing to make their organization grow, they must realize it’s important to know the most appropriate time to deliver certain messages. Marketers must understand that marketing to a seven year old must be different than marketing to a ten year old. For example, the NFL has been working in the past few months to sharpen their focus. They have really focused on the eleven to fourteen year old group. Statistics show that the time in the life cycle when kids are making decisions about participating in football and long-lasting decisions about sports consumption and viewership.