The National Health Service Report

Obesity is an increasing issue in modern society. It has been deemed an ‘epidemic in the developed world’ and statistics (from Public Health England) show obesity in the United Kingdom has been on the rise for many years, with currently 61.9% of men and women being obese or overweight. In England alone, 1 in 4 adults (age 16 years or over) are currently obese – (25.6%) - placing more than half the adult population overweight or obese (HSE, 2014). This growing problem in developed countries is responsible for thousands of deaths each year due to a number of contributory factors.

In recent years, obesity in Britain is increasing. The Government believes that reducing fast food and soft drink calories in the market,

The UK levels of obesity, 26% in men and 23.8% in women, are the highest among all Western Europe and growing rapidly, which is mainly due to a combination of sedentary lifestyle and poor diet. 5 The launch of some Government initiatives, such as ‘5 a Day’ campaign and Change4Life, are increasingly promoting healthier habits and consciousness on these topics. Furthermore, the exposure to this topics has been magnified with higher exposure to social media, ensuring a constant flow of information, especially among the younger generations.9

In the analysis for the adoption of the three theoretical perspectives, the Coca-Cola Company shall be used because of its existence as early as the 19th century (Ford, Stephens, & Cooper, 2007). Coca-Cola is the biggest company in the world dealing with the production and marketing of soft beverages. Moreover, it has one

Lifestyle choices such as smoking, drinking alcohol, poor diet and lack of physical exercise have many diseases associated with them. In 2006-07, patients with these diseases cost the NHS a combined total of £18.4bn (Scarborough et al. 2011). If the NHS limited treatment to these groups of people, it would be able to invest this money into other areas of need. This could lead to improved facilities for people who become ill through no fault of their own.

With the number of fast food restaurants rapidly increasing and bigger clothing sizes becoming increasingly apparent in shops, it is difficult to not notice the high risks of obesity hitting our nation. With the average height and weight for women in the UK being 161.6cm and 70.2kg [Office of National Statistics, 2010] and is considered to have 26.8 bodily mass index (BMI) which is considered overweight [NHS, 2015] and the average height and weight for men in the UK being 175.3cm and 83.6kg [Office of National Statistics, 2010] and is considered to have 27.2 BMI which is considered overweight as

The healthcare employees are fundamental part of medical and clinical service these days. They are responsible for prevention, diagnosis, treatment and rehabilitation of patients. Therefore, it is crucial to provide them with an appropriate training and professional development plan which will help to improve the service offered to patients. Modernising Scientific Careers (MSC) is a UK-wide initiative which was established in 2008 by the Department of Health (DH) led by the Chief Scientific Officer (CSO) to address education and training needs to the whole healthcare workforce in the National Health Service (NHS) and associated bodies (MSC: The facts, 2013). Before MSC programme has been established healthcare science

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.

Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.

One of the company’s most popular jingles was known as “I want to buy the world a

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.