The Natural Environment Of The Production Of Soft Drinks

When Coca cola bring refreshment, value, joy and fun to their stakeholders, then they successfully nurture and protect their brands, particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Marketing positioning Local marketing strategy enables Coke to listen to all the voices around the world asking for beverage that span the entire spectrum of tastes and occasions. What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge. Whether you’re a student in the United States enjoying are freshing Coca –Cola a woman in Italy taking a tea break , a child in Peru asking for a juices drink, or a couple in Korea buying bottled water after a run together, “Coca cola is there for you. Coca cola are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, well ness, and diversity. Coke Strives to be a good neighbor, consistently shaping business decisions to improve the quality of life in the communities in which coke does business. It’s a special thing to have billions of friends around the world, and coke never forgets it.

The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According

Many of us mindlessly drink bottled water each day, not thinking about the greater impact of that action. However, whether we know it or not, every drink affects the economy, the environment, and much, much more. Bottled water can be found at just about every supermarket in the U.S., and for good reason. It is the most popular drink in the world, surpassing even soda, and it boosts the economy by $21.3 billion each year. (Fottrell, 22 Sept. 2017) Bottled water companies have created jobs and assisted in rebuilding infrastructure, and they have donated water after natural disasters. However, along with the good created by bottled water, it presents significant environmental challenges. The industry uses 1.5 million tons of plastic each year to package water, thereby releasing carbon emissions into the air. Also, despite the perception that bottled water is healthier than tap water, according to the World Wildlife Fund, it may not be any safer than tap water. (Schriever, 30 Aug. 2013) For these reasons, among others, the viability of the bottled water industry has been questioned, and solutions that allow for the positive economic and ethical effects of bottled water, but negate the negative environmental and ethical effects, are being called for. However, in order for the general public to objectively evaluate solutions to this major issue, it is imperative that they understand the facts concerning the rise of bottled water and the specific environmental impacts of its

Today’s global soft drink industry that is worth approximately 511.6 billion dollars can trace its history back to the days when the first mineral water was found in natural springs (Reuters, 2014). According to Bellis (2014) people who started bathing in natural springs instantly realised that it is a healthy thing to do and due to that it was said that mineral water has healing powers. The carbon dioxide or in other words the magic that was behind the bubbles in natural spring water was soon discovered by the first scientists (Bellis, 2014). Later this wonder was the basis of invention of carbonated soft drinks, like coke. The first soft drink which was simple lemonade made out of mineral water, lemon juice and honey was

Water is one of the sought after natural resources in the world or even in the galaxy. So you would imagine that it is cherished and not wasted for self-gain. Coca-Cola has been at the top of the list when it comes to complaints for mistreatment of water all over the world. In recent year that company has been sited right here in the United States. In a town in the western district of New York called Tonawanda Coca-Cola had a major issue regarding regulations. On May 11, 2015 it was reported Coke, “will pay $2.75 million in civil penalties, spend approximately $7.9 million to reduce air pollution and enhance air and water quality and spend an additional $1.3 million for environmental projects in the area of Tonawanda, New York.”(Tonawanda,1).

Coca-Cola Company also has a company focus on sustainability. Live Positively is Coca-Cola’s platform for sustainability and is Coca-Cola’s “commitment to make a positive difference in the world by redesigning the way we work and live so sustainability is part of everything we do”. Coca-Cola is reaching across borders through collaboration and partnership to connect and change, is using optimism to stir hope, build solutions, create possibilities, and touch communities across the globe, and with their actions change can be inspired in the world now and in the next generation.

“Citizen Coke: The Making of Coca-Cola Capitalism” by Bartow J. Elmore tells a story of how Coca- Cola have changed its industry as well as the globe by utilizing natural resources. To start on his journey about Coca-Cola, Elmore questions the success of the company behind selling Coke, a low-priced mixture of “sugar, water, and caffeine, packed in glass, plastic, or aluminum” (Elmore 8). Elmore discovers that even though advertising plays an essential key in selling products, Coca-Cola is mostly profitable from outsourcing the supply (Elmore 9). Besides explaining his research on the Coca-Cola capitalism, Elmore also emphasizes on the ecological evidences that support it, which make this book an environmental history of Coca-Cola capitalism (Elmore 14).

When researching companies that manufactured water filtration systems, the companies were based out of the United States. Developing countries so not have access to resources such as though with a better economic background. Many institutions have researched the water condition in other countries, and Coca-Cola is one of the major bottling companies who has the same goal of creating clean water for developing countries. To create a successful filtration system, it will take sustainable measures to advocate for the goal of the water filtration system

1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in the beginning. The global leaders (government) understood that the depletion of the world’s water resources could have a profound effect on the world in the near future. The water shortage also had an effect on the rise in food prices, regional conflicts, and disease. This in turn caused concern in another nonmarket group the general public.

In the second part of the book The Costs of Empire, 1950 to Today discuses water from abroad. Coca-Cola obtained Aqua-Chem, which was at first thought of as a smart investment. As water is a critical need for production of the bottles and of the actual drink. Coca-Colas aggression towards always making a profit is exposed in the following quote from Elmore:

PepsiCo’s biggest area of struggle is within the environmental realm. Although the company has stated to be water conscience, not all water usage is being

2. What is the risk to Coca-Cola’s reputation in using too much water and producing waste water?

For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter’s 5 forces of the beverage

Coca-Cola, a massive global conglomerate, is a deliciously addictive product enjoyed by various Americans. By simply taking a gander at a Coke bottle, the ingredients: carbonated water, sucrose, caramel color, phosphoric acid, natural flavors, caffeine, are anything but healthy or natural. It is evident through this basic observation that many of the extra or ‘waste’ that Coke bottles and factories produce, due to the ingredients,

Considering that soft drinks are one of the most popular drinks to a lot of people all around the world, unfortunately, a lot of them love to drink it almost every day and may not live without it. Soda becomes addictive, preventing one from drinking what the body needs the most which is water. In the market, there is a infinite amount of choices with multiple varieties of flavors, different tastes, ranges from classic soda to diet soda. However, consumers do not recognize clearly the negative effect of soft drinks that have a high chance of eroding their health away. Some of these examples include dental erosion, energy intake, obesity and other health issues. Nowadays, people live a healthy life to avoid health problems, so taxes on soft