preview

The Nature Of The Company

Better Essays

1. Business Overview
The nature of the company
Myer Holdings Ltd. (Myer) is the largest department store group in Australia, which merchandises a wide range of brands and products. The scale of Myer’s operation is consisted of more than 66 physical stores across Australia and the online business supported by various digital platforms. Specifically, the company conducts their retail service through its stores and online channels, which principally offers products such as men’s wear, women’s wear, home wares, electrical goods, footwear, furniture and accessories etc. Sales of goods are the main resources of Myer’s profits, which increased by 1.7 percent in FY2015 as the result of constructions of new stores, redecoration of existing stores as well as the online sales growths (Myer AR 2015 p.7).
Competitive environment
In the highly competitive domestic retail segment, Myer faces fierce competition from other significant rivals, such as David Jones Limited, Wesfarmers Limited (especially the low-end segment like Kmart Australia Ltd. and Target Australia Pty Ltd) and Woolworths Limited (Canadean Company Reports 2015). To have a better performance in Australia department store market, retailers need to understand their key industry factors to improve their operation. Differentiated marketing positioning and brand strategy, high-quality customer services and products are necessary to enhance competitiveness and therefore increase market shares. Additionally, strong

Get Access