The Need For Multi Store For B2b Solutions

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

It is no surprise that the increase in online shopping among consumers has changed the traditional brick and mortar retail store. As more consumers shop online, brick and mortar retailers are shifting their in store retail systems to identify closer to a “just in time” inventory system, and shifting seasonal products while attempting to enhance the customer service experience to remain appealing and relevant (Ramos, 2010). Online retailers continue to push boundaries and generate innovative avenues to reach the consumer faster and more competitively without geographic boundaries, leaving brick and mortar retailers like Home Depot to renovate their own procedures and systems in store and online. One issue that plagued Home Depot was its outdated

Business-to-Business ecommerce refers to electronic processing of transactions such as products/services or information between businesses (Shaw, 2015). It includes electronic data interchange and supply chain management. It also influences the buying decision of customers in that when customers decide on a purchase, they start by checking it

Department stores Targets, Kohls, and Kmart provides the consumer with a large selection of merchandise for all ages and genders these stores use a multichannel strategy which describes how these corporations incorporate their business’s offline and online channels, this technique is also known as brick and mortar (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). The marketing scheme is to let the customer decide how they want to make a purchase a product through the store, the website which provides more information about the products, a call can be placed to a customer service representative or forms that are included in catalogs can be filled out and mailed into the store. Online shopping allows for comparison shopping to see which store

Moreover, Development of technology has led to an increase in competition between online stores. Now there exists unlimited number of online stores in every country having multiple branches leading to the fact that they provide cheaper services to customers. Keeping this in view Amazon is now compelled to change its traditional style of business. Apart from this, Amazon has also realized that having a physical store, where customers can shop like regular markets would give an extra value proposition to the company. (Lee, 2014)

Many retailers have expanded their retail market to an online market. Using the internet to sell their goods is known as e commerce. “Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance” (Network Solutions, n.d.). E commerce has expanded rapidly in recent years due to its convenience for the consumer and the increase in businesses that use electronic retailing (e-tailing). Businesses use different marketing methods in order to reach their customers and attract new ones.

In eCommerce, B2C is the more well-known category that is preferred by majority of the private consumers. B2C or business to consumer is popularly known as online retail or online shopping. The increasing demand for online shopping is expected to boost a $1.92 trillion sales at the end of this year, 2016. In the US alone, statistics show that there are over 211 million online shoppers who had in one time browsed products, compared prices, or bought a thing or two from an online retail store. With these data, security for every sale that is transacted from your ecommerce store is a critical component and must always be given utmost attention.

In the findings we came across four such pain points that is harnessed and addressed properly can raise the B2B ecommerce market reach. Let us find out those pain points and discuss them away–

Dynamics of ecommerce businesses are changing rapidly. More and more physical businesses are switching to internet and trying to cash every opportunity, they come across. Exponential rise in competition among ecommerce businesses call for constant evaluation of the existing strategies and explore new avenues to expand their businesses.

This is an in-depth study of Elemica’s existing B2B online business and the report contains the findings and its business potential of achieving a larger market share of the online supply chain management in the world. Several key factors have been considered and analyzed and a strategic plan developed to achieve Elemica’s e-Business initiative of global expansion.

Think of the expanding power of the internet. Consider the unique behavior of B2B buyers. Put them together for…

Ecommerce is the fastest growing industry, and it is expected that ecommerce sales will increase up to $523 billion by 2020. This would open a number of opportunities for online shoppers. For online business owners, optimizing their business websites needs to be a top priority, if they really want to reach their milestones. This is the reason, competition is getting tougher day by day.

To compete with mass retailers, niche stores must build up their presence within their targeted communities. That’s why creating a solid eCommerce marketing strategy is important.

Adapting to the changing market dynamics is seen to be the key to success behind the growth of a business. Nowadays businesses adopt the Omni channel strategy where they offer customers real additional value in terms of their

Business owners must identify their typical customer and then market to that customer base. In today’s economy having a niche can be very effective. This allows you to focus your message and marketing money to specific market.