The Need for Product Reassessment: Personal Computers Case Study

When a new product is launched into market, it will go through four stages of product life cycle, which are introduction, growth, maturity, and decline (Kotler and Armstrong 2001). The first three stages, however, may be the optimal period at which the effect of sales promotion can be maximized. Therefore, features of the first three stages and the corresponding marketing targets will be discussed in the following subsections.

In the product life cycle, All-round is found within the maturity stage. Here, sales increase at first but at a slower rate as the market introduces its competitors and increases competition. Sales and profit tend to decline towards the end of the maturity stage. In one strategy, it is important to maintain customer loyalty and satisfaction in order to maintain profitability within this stage. For example, promotional allowances and sales force relationships are essential in having this accomplished. Another strategy is reformulation of the product. All-round has not been reformulated but improvements on a routine basis to the product can help increase market growth.

Products tend to go through different stages, each stage being affected by different competitive conditions. These stages require different marketing strategies at different times if sales and

As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

The product overview is designed to give an overview of the proposed design with the innovation and solution to meet the given scenario requirements. The section will highlight the demographics for the proposed product while explaining the appeal of the product and why it would attract customers. The section will include an estimated size of the market along with the marketability of the

Change is an inevitable part of business and organizations should prepare to meet the challenge of adapting the quality of their product to match the needs of their customers. This goal can be met by establishing a vision for this change and by defining the exact outcomes the organization hopes to achieve for the final product. Depending on the scope of the change, the implementation process can vary widely in time, required resources, and complexity but the basic steps involved to achieve the vision are the same. The steps

The purpose of this analysis is for the strategic planning group to consider developing a new proposed product. Our sponsor, the marketing director, has asked our strategic planning team to perform a competitive market analysis to determine the product’s potential success. The analysis will focus on our primary competitor in the product’s market.

CASE ANALYSIS 1 - APPLE COMPUTER: RESEARCH HOW APPLE MANAGED TO REINVENT ITSELF OVER THE YEARS.

To ensure that the products, promotion, and pricing were perfect, the analysts’ recommendations were subjected to extra scrutiny and further refinement. This reduced possible cannibalization and provided more effective recommendations on aspects such as replacements of less performing products. Even after analyzing the

Every business has a product that it sells with a specific design. A product analysis helps the business to understand the product’s components, how it is processed, and its economic impact upon the business before it is produced. Before the Grand Valley Brewing Company can open its doors to business, it must first evaluate its product.

The product line concept seems to be an appropriate choice for DS mostly because of the size of the market it is operating on and its complicated character which also has a reflection in variety of the products DS offers. This approach allows each product line to focus on its own goals, find problems occurring within the product line and undertake steps in order to solve them.

Abstract…………………………………………………………………… 1 1.0 Introduction……………………………………………………………. 2 2.0 Product Development ………………… ………………………………. 4 2.1) Customer Needs…………………………………………………… 4 2.2) Product Specification……………………………………………… 2.3) Concept selection…

A new product which is being introduced in the market such as YBS must have undergone over various different stages, which starts with a preliminary concept of product, evaluation, development, testing and then launch in the market (Booz, Allen & Hamilton, 1982). This array /flow of activities can also be view as a series of information collection and evaluating stages. In the contrary, the new product evolvement management lead to increase in more knowledgeable stage about the product .then it assesses again for its initial decision to undertake the product launch. (Ulrich & Eppinger, 2011; Wind, 2001; Cooper, 2001; Crawford, 1987; Scheuing,

The market introduction project of a new product is as important as its design project. When a company is budgeting for a new product project, it is fundamental to include the marketing expenses in the initial budget, thus, the company will not have future surprises. Dr. Levoy, in his article, The difference between efficiency and effectiveness, he explains that it may be a waste of time if a company has an entirely efficient manufacturing process, however, at the end is not effective, or does not achieve its objective, such as bringing more clients or selling a new product, (Levoy, B., 2011). This is the importance of a marketing project, the marketing professionals can sell ideas, products, services, anything that is marketable, and if a company is launching a product I believe that the goal is to reach the customers. Therefore, to understand well our plan for Fiat Chrysler and the launching of the new Jeep Wrangler Pickup Truck, we design the following schema to explain the plan details: 1. A fast explanation of the actual market and some challenges; 2. Explanation of the nature of the new product to be launched and its industry; 3. The marketing project to introduce the new product to the customers; 4. Explanation of how we will use the Total Quality Management - TQM tools to measure and control the marketing plan execution; 5. How FCA already applies TQM philosophy to achieve client satisfaction and how we can expand the use of TQM