The Negative Effects Of Fast Food Obesity And Its Effects On Children

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

The Fast Food and Childhood Obesity article discuss how fast food has contributed for the weight gained by childrens. According to the article Americans are eating out more, which has influenced on the children gaining weight, but the weight gained by children are significantly weight from fast food calories. Childrens from twelve to nineteen years old are more likely to eat fast food and the reason for that could be because at this age they get influenced more by what they see on tv, commercial and their parents do not have a lot of control on what their children's eat. This article states encourage people to their meals at home because home cooked food tends to be smaller and healthier. I can use this article to help with my research paper

Nowadays advertising has been a big deal for children, because it can lead children to adopt certain consumer behavior which can result in negative impacts on children’s physical and mental health. Marketing directly to children is a factor in the childhood obesity epidemic, it also encourages eating disorders, previous sexuality, youth violence and family stress and contributes to children’s diminished capability to play creatively. Marketing children is a huge business because they are an easy target. In the following articles I will talk about how there is different types of consumers through advertisements. Advertising can effect children in a positive way but mostly in a negative way at a young age.

Would you feed your children lard? The answer for most all of us is “No Way”. Most parents can safely say that they want healthy choices for their children and would never want to give them something that is bad for them. However, with many of the foods on fast food menus this is not far from the truth. We have all heard the statement that childhood obesity is on the rise, and has been for quite some time now. We have seen the heartbreaking stories of overweight children being bullied, made fun of, and even being subject to more diseases. According to the center for disease control the childhood obesity rate rose from 7% in 1980 to an unbelievable 20% in 2008 (CDC, 2011). Parents

The percentage of children with obesity in the united states has more than tripled since the 1970s. Today, about one in five school-aged children ages 6-19 has obesity. (CDC obesity facts). Childhood obesity today is a nationwide epidemic. The quantity of obese and overweight kids in America has expanded at a disturbing rate over the previous years, and there is no possibility of it backing off unless a move is made. A fast-food fever has cleared over the nation, significantly leaving a trail of poor nourishment afterwards. Fast-food partnerships appear to urge young kids to devour standard measures of undesirable sustenances by giving out toys with the buy of a kids meal. PC’s, TV’s, and computer games which are thought to be innovative

Association, kids often do make food choices based on what they see on television. Doctors who study kids have noticed that food advertised is very powerful” (39). In order to prove that idea, the author adds that children and teens who watch more than two hours of television daily are more likely to be overweight than those who do not. Due to the many fast food restaurants and advertisements available to Americans, the realization that their food is unhealthy does not occur. The United States is aware of the consequences that come along with obesity, yet rarely ever are there advertisements promoting a healthy lifestyle. It is uncommon that an overweight person is shown eating a restaurant’s food in their commercial. It will give off the wrong

Within the United States, nearly one in three children are affected by the health complications of obesity (Moore 824). This is caused by poor nutritional choices and the plethora of fast-food advertisements. With the aid of McDonald’s new toy advertisements or newest fatty burger and Burger King’s new whopper deal, advertisements have controlled children's decision and choices. Through fast-food restaurants’ advertisements for cheaper meals for families, it becomes easier and easier for families to stop by their nearest fast-food eatery to pick up breakfast, lunch or dinner in the drive-thru. Internally, humans desire for quick and easy solutions to problems and have an internal desire for everything to be fast-paced. With jobs, extracurricular activities, and kids, there is very minimal time in the day for parents to plan healthy options. Hence, dinner or even other meals becomes a trip through a drive-thru. Thus, fast-food restaurants have created a business on human’s impatiencenes and lack of time. Though it is certainly convenient, it is not healthy to create a habit of consuming fast-food. An addition to saving time, fast-food restaurants save money, which appeals to parents. As children watch television and spend countless hours on cell phones, advertisements take up a huge amount of that time. Thus, advertisements are very influential within these children. As

Kids love fast food. And the fast-food industry loves kids: it couldn't survive without them. They are, after all, the industry's biggest consumers. In the national bestseller Chew on This, available in paperback April 2007, the award-winning journalists Eric Schlosser and Charles Wilson share with young readers the fascinating and sometimes frightening truth about what lurks behind those sesame seed buns. Addressing the same issues as Schlosser's groundbreaking Fast Food Nation, the authors focus on the aspects that will interest preteens the most — the nonconformist entrepreneurs who founded the industry; the mistreatment of animals in slaughterhouses and of employees in restaurants; the shocking effects that too much fast food can have on

country alone, 17% of all children and adolescents are now obese, triple the rate from

The fast food industry promotes childhood obesity by manipulating the young mind, putting them at risk for health complications such as hypertension and diabetes. The super-sizing of America is been a frequently talked about subject lately. Especially since it is seem to have negative effects on the health of children and adults alike through massive consumption of fast food. Health providers and other authority figures are now concerned about children’s obesity rates shown during the past 3-4 decades. They have now drawn a close connection between fast food and obesity and identified a childhood obesity epidemic with increased negative health factors. According to the American journal of public health, 2005 September issue, fast food

There are some ads that can influence a child 's buying habit while others can hammer in trends into a child, influence certain actions or habits. Some commercials can become problematic for children. For instance, the Pakistan Observer mentions that a television commercial of a “biscuit manufacturing company shows a youth jumping off an apartment to force his girlfriend to marry him” (Pakistan Observer). Imagine if a child or adolescent were exposed to this commercial on a daily basis. This type of ad can have a

Government has obligation to intervene advertising to children and teenagers. First, the influence of advertising is unavoidable for publics. It is estimated that Australian children are exposed to more than 40,000 commercials per annum. With an unprecedented frequency and intensity, these ads not only creates children’s intention to purchase a singular product, but also potentially influenced their lifestyle, eating habits and purchasing preference. (MacKay, 2009) Secondly, given children’s vulnerability that they are lack of cognitive capacity to distinguish ads from reality, they are more easily influenced by advertising than adults (MacKay, 2009). A research on influence of food advertising on preschool children showed that children exposed to videotape with commercials were significantly more likely to choose the advertised item

In the past people used to prepare their food at home with their families.However, fast food restaurants today are very popular because many people find themselves forced to go and eat there because they find no other solutions to do their jobs in time. People should limit their visitation to restaurants because fast food contain chemicals in its packaging and fast food will make people suffer from obesity.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their