The Negative Effects Of Ibjectification Of Beauty

Advertisements tell women and girls how they are supposed to look by creating an "ideal female beauty" by using tools such as Photoshop that create impossible beauty standards

The objectifications of a woman have been known to be centered around the actions of a man. Cat-calling, slut shaming, and men being in a superior position while women are inferior or counted as their ‘objects’ are all parts of the dehumanizing nature of objectification. This indicates that women are centered around their appearance and feminine demeanor, and nothing else needs to be accounted for. However, there are other influences that have contributed to the vicious cycle society has on degrading women. Women objectify other women over similar matters as men, but not similar relevance in sociocultural context. Another contributor to women objectification is women’s self-objectification, in which they internally reflect on their appearance and demeanor to seek the approval of the observer. The last and most dominant factor that has been deemed the main culprit of turning women into objects is the culture of advertisement. Advertising has sexually objectified women for years, and is the backbone of the degradation of women in the real world. It also depicts unrealistic images of the female body and attitude that no female human being can actually live up to. The media has introduced the actions of sexual discrimination and harassment, and has influenced the ideas of how women should be treated. The combination of these three components are continuing the cycle of the objectification of women.

Everyday people stare at billboards, magazine covers, movies, television, or pictures on the Internet of someone or something that they classify as beautiful. Some things people glance over and other things fascinate them. For example, when Farrah Fawcett’s famous picture of her in her red bathing suit came out; many teenage boys hung that picture in their bedrooms. Their idea of Farrah’s beauty was based strictly her outward appearance.

Through the media society puts out high standards and expectation on women to adhere to what they say is beautiful. Making women judge mental and self consciousness about themselves and even judging other woman in a split second. In the book Mrs. Breedlove speaks on the affect the movies had on her,”She was never able, after her education in the movies, to look at a face and not assign it with some category in the scale of absolute beauty, and the scale was one she absorbed in full from the silver screen” (122). This explains how the media can cause society to be judgmental among their peer and categorize them as either beautiful or ugly. Giving society room to isolate and antagonize the ugly and adore and idolize the beautiful.

Multimillion dollar companies frame women as submissive beings, and focus on their appearance. They have to sell the woman’s body in order for them to make a profit for their products. There is a disproportionate portrayal of women in the media as sexual beings rather than intellectual beings. As a result, men focus on the sexual nature of the woman and disregard the intellectual capacity of the woman, which allows men to objectify women.

The documentary Miss Representation shines a light on the overwhelming impact the male dominated media has on the development of females. Women cannot grow up emotionally happy in our culture due to the overwhelming pressure they are given. As girls grow up and become women they are constantly being judged by those around them and are given a high standard compared to their male counterparts because of the media. Being strong, smart, and accomplished isn’t important as being beautiful and skinny. Today in America you are seen physically and not intellectually. With the media portrayal of women as sexual objects has come with severe consequences. According to the video fifty-three percent of 13-year-old girls are unhappy with their bodies

The modern beauty standard has become an increasingly important issue because people have the freedom to decide, but the media largely influenced these choices on about beauty standard. Our advance of technology helps communicate with each other, but people are not fully aware of the influence of media. That is a major problem. The media broadcast images of beauty to control people consciously. Technological advance helps people to reach the information quickly and cumulatively, but media not always making people feel good about themselves. Most of the people experience powerless when a society values youth and beauty because it is impossible to meet beauty standard. People bombarded by images of men and women who are thin, beautiful, and youthful. This norm is slowly taking away an individual’s freedom of self-expression and consequently lose sense of self-worth. Camille Paglia, an academic and social critic who earned her PhD at Yale University, uses her artistic sensibility to argue that the current trend of plastic surgery leads to ethical issues, such as narcissism, sexism, and racism in “The Pitfall of Plastic Surgery”. Meanwhile, Daniel Akst, New York born journalist, claims that the attitudes of the typical American’s carelessness about their outfit and physical beauty in “What Meets the Eye”. Both authors define the beauty standard that created by the media and claim the issue of how the media set up the wrong beauty standard for audience; it is unattainable for

Women in society feel they are being objectified, and feel as if they are not getting the same respect as men. Through many examples it is shown that not just women, but men are also being objectified. After the realization of men being objectified as well, there is a combination of objectification towards women, and men throughout all forms of media, for the reason of publicity.

Sometimes it also all over the internet, T.V shows, music lyrics,etc. Renee, a new teen blogger talks about how media has degraded women, and how much it has changed from old hits. Renee states “The media, both print and electronic, plays a significant role in the negative portrayal of women, through the exploitation of women’s sexuality in music videos, magazines and movies, solely to promote and sell products in order to make money by the expense of these women, who are consequently transformed by the media into sex objects, which also influences how these women are portrayed and how they depict themselves”. Not only does America promote businesses and men to see women as simple sex objects, but also to make women feel that they ARE only sex objects, and that is all they can

According to Shaw and Lee (2015), in our culture, the manufacturing and consuming of products and the fashion industries create the beauty standards (pg. 191). Commercials, billboards, magazines, and other advertisements enforce these definitions. Therefore, beauty ideals reflect what the white, abled, and middle-class feel is beautiful. Even news journalists such as the women who report the newscasts are still “beautiful” women who fit the dominant ideology’s definition of beautiful.

Moreover, media has made its way into our lives so much that it has even begun to affect the was we view ourselves. When the public sees famous people with perfect teeth, hair, makeup, clothes, and bodies in a daily basis, they start to assume that a normal person should look this way everyday. Media gives an

Society follows a norm that requires a general agreement between groups in order to function as a whole. Human beings are social “group animals” (Lessing 1) and need each other to survive with the intention to get along or fit in. These desires to conform “influence our idea about ourselves” (Lessing 1) and people lose a sense of their inner self based on these insecurities. The false concept of ideal beauty of body image is displayed in the media and it pressures young women and men to accept this particular notion of beauty. The role of the media comes into play because it pressures individuals to give in, since they appeal to our need, which is to be accepted. Although, people oppose to media pressuring individuals to conform, it is clear

fication of women in the media is a concept that has perforated our society. The idea that women are objects to be viewed through the lens of male pleasure has influenced and impacted not only popular culture, but negatively affected the lives of women all across the country. in the A publication in the Psychology of Women Quarterly entitled, Objectification Theory, authors Barbara L. Fredrickson and Tomi-Ann Roberts, describe objectification as occurring "whenever a woman's body or body parts, or sexual functions are separated out from her person, reduced to status of mere instruments, or regarded as if they were capable of representing her...when objectified women are treated as bodies—and in particular, as bodies that exist for the use and pleasure of others." (Fredrickson & Roberts, 1997) The media is rife with the portrayal of women as subhuman, as objects and as items specifically designed for male pleasure. Women are constantly objectified through media outlets such as advertisements, music and pornography. This practice, though it is not a new occurrence, has allowed expanded and infiltrated countless aspects of modern society. To the extent that the presence of objectification and the reality of its negative effects have become seemingly invisible and unsettlingly natural in modern society.

Social media, magazines, the internet, and television shows advertise specific flawless qualities. This behavior sabotages any courage to express as unique individuals. People are greatly depending on the media to identify what appearances are superior. The major problem with relying on the media is sending negative messages. Instead of identifying perks, the media is averting their attention to a person’s flaws. Flaws are unnatural according to the media. Yet, it will state that everyone should feel confident. Media sources should have no role in how one lives. It is promoting confidence but is lowering it at the same time. The media expressing that people aren’t suitable enough is spreading hatred. This hatred is leading to low self-esteem. Despite the media's beliefs, individuals are unique and thus beautiful despite their flaws.

What’s more, just as discussed before, psychological and physical disorders begin to become present in a woman since they suffer tension from society. In essence, those who don’t have beauty suffer part of disadvantages such as being rejected by society and media equally, and those who posses beauty gain privileges; there is no equality between women, few are considered superior than others based on beauty standards. These perspectives are the motives for women to undergo severe health problems by reason of stress on the roles they are committed to perform. Stress related to demands on women to successfully fulfill many different strict roles are likely to be a major factor for higher rates of depression to phobias. A few of the various health problems are encountering anxiety, bipolar attitudes, or any other traumatic problems. Essentially, if women fail to pursuit those roles, they drive insane in order to repair the committed error by cause of feeling they need the attention and acceptance of their community, and they do not have the capacity to let the environment out the phenomenology they possess, which is the biologically traits they gain when they are born. Actually, the meaningful journal “The Guy with the Problem": Reform Narrative in Disney's Beauty and the Beast” by Faith Dickens, who in fact is a professor from the University of Central Florida, clearly analyzes and focuses on the famous Disney movie “The Beauty and the Beast” which is a form of media