The Negative Implications Of The Fashion Industry

In “The Fashion Industry: Free to be an Individual” by Hannah Berry, Hannah emphasizes how social media especially advertisements pressure females to use certain product to in order to be considered beautiful. She also acknowledges the current effort of advertisement today to more realistically depicts of women. In addition, these advertisements use the modern women look to advertise products to increase women self-esteem and to encourage women to be comfortable with one’s image.

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

The claim presented in the article is how ads often set unrealistic beauty standards, and how the author encourages them to “break free” from these standards by giving two examples on how ads should be compelled.

The fashion industry plays a huge role in portraying bad images of ideal beauty, which in turn affects today’s society perception of their own body image. Not only are women affected by what is seen and heard about how the perfect body should appear, children of young ages are now feeling insecure and obsessed with their bodies before they reach teenage years. This ‘ideal image’ the fashion industry continues to enforce only focuses on very thin models who seem to be in shape and are very healthy. Furthermore, many people think of the influence from the fashion industry as being human representations (models). Because of the rising problem with the image of beauty within the fashion industry, it is shown that even mannequins and non-human representations (mannequins, dolls, photoshopping) of bodies play a significant role in women’s body image; which causes problems to the individual. (Anshutz & Engels, 2010). Body image and self-satisfaction, eating disorders and non-human representations all can cause harm to the individual, if prolonged.

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

The Fashion Industry is affecting the way many people look at themselves. In today’s society there is always an ad promoting fast food, clothing brands, Cars. Etc. almost all of them have a model to promote their products. These fashion models are usually, extremely thin, tan, tall, and gorgeous. This set a negative standard for many women on what they should look like and can often cause to self-esteem issues. The Media is having a negative effect on body image by choosing to settle toward an unrealistic persona. In Addition, this has created many young girls, to have eating disorders such as bulimia, anorexia, and fasting. However, some businesses have started gravitating toward plus size models to stop the affects it has on society. Plus, also many companies are limiting the amount of photo shopping and airbrushing. The issues are far from being resolved but numerous people are working toward making a change.

Marginalization of companies is the coming together of two or more companies that offer similar goods and services to form one legal entity. Several companies merge for the maximization of profits from their products, and reduce competition from other companies that perform similar duties. Over the years, several fashion companies have merged in the fashion industry. However, government involvement in the market economy aids in controlling and protecting both the consumer's and the fashion industry itself.

The so-called “plus-size” models of the industry are skinny and in-shape; they are just curvy. Curvy does not equal plus-sized, and as the average woman is heavier than she was 20 years ago, the general population should be more represented in fashion. Lisa Hilton makes an argument saying that obesity is much more common than anorexia and eating disorders, but this has nothing to do with how the fashion industry itself influences the amount of eating disorders that there are. We know that obesity has struck America, but these people often times feel bad about being overweight and feel like they are a taboo in society. Fat shaming in media does not promote a healthy diet for women, and more clothes should be created for overweight models so that every girl can look and feel

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

Fashion is everything to society and the media, but everyone wants to look good while feeling beautiful in their own way. Everyone believes that fashion is an easy, fashionable, and sophisticated style. Today, the modeling industry has become negative for older and younger women. The people in the industry do not prefer unhealthy body images such as pictures of overweight women. Women suffer from depression and anxiety. The modeling industry has been very harmful towards women in America. It effects women by not achieving a healthy, being strong, and confident body image regardless of shape and size.

This report aims to underling the key areas the Australian Fashion Industry need address, in order to show that it has a future in an ever competitive global economy.

It gives people judgment on others and also has an impact on a career level as well. But if we teach people as well as the industry to change their perception and depiction regarding fashion harmful effect on either may be avoided.

Photo editing to get the “perfect” body makes women turn to eating disorders to obtain that look

The fashion industry is one of the most prevalent and visible forms of influence on today’s society. Billboards, malls, magazines, TV, movies, advertisements, runways, etc. are filled with fashion campaigns usually distributed to make a statement and to influence the consumers. Often times, the fashion industry engages in offensive promotions like romanticizing eating less and the “thigh gap” or producing clothing that has “depression” plastered all over it. One of the most offensive trends of the fashion industry is the use of cultural appropriation to promote their company or clothing. Cultural appropriation is the taking of something produced by members of one culture by members of another culture. The products of that culture usually have a special sacred or cultural significance to them, which is why cultural appropriation is seen as offensive and exploiting rather than appreciated. The public tends to overlook these extreme messages and appropriation from the fashion industry, brushing them off as trendy and ideal. This becomes a problem because the fashion industry’s blatant use of cultural appropriation in editorials and ads influences people to show admiration for products from other cultures yet still remain prejudiced against the people who created and continue to practice that culture.

A large contributing factor to this problem is that many people in the fashion world encourage the use of overly thin models in editorials and fashion shows. For example, as Kathryn Shattuck, What's On Today: [The Arts/Cultural Desk], mentions that Kelly Cutrone, world renowned fashion publicist, encourages, “Clothes look better on thin people. The fabric hangs better” (1). The fashion industry’s emphasis on being thin and its use of extremely underweight models in unacceptable. Many people would agree that the fashion industry plays the majority role in eating disorders, but Lisa Hilton, British Vogue writer, disagrees. Hilton argues, “Its objective is selling clothes, and the consensus remains that in order to achieve this, models need to be thin . . . Fashion is about fantasy, about impossibility, about, dare we say it, art. Most women can’t tell the difference” (1). Hilton condescendingly continues to refute the criticisms that models are too thin and the fashion industry encourages eating disorders.