The Negative Influence Of Advertising In Our Life

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Advertising is an over 100 billion dollar a year industry and affects all of us throughout our lives. We are each exposed to over 2,000 ads a day, constituting perhaps the most powerful educational force in society. The average American will spend one and one-half years of his or her life watching television commercials. The ads sell a great deal more than products. They sell images, makeup, skin and hair care, diet pills, and cosmetic surgery as a means of normalcy.

American society has changed drastically over the past years and some people say advertisements reflect the society that we live in now. Advertising in our society encourages unhealthy habits, focuses in on our weaknesses and leads us to believe that we are materialistic. Advertisements can also change our vision of reality and makes us believe the impossible. Advertisements use sexual and racial stereotypes to help sell their products. People in our society encourage the commercials that demonstrate these things, like focus in on our weaknesses.

Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.

Modern Advertising is an annual multi-billion Dollar business now-a-days. Advertising is everywhere - in magazines, on television, in movie theaters, on countless web pages, on busses, in subways and on milk-cartons. In fact, advertisements

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Advertising is the activity or profession of producing advertisements for commercial products or services. It is many things, for some people it is a job, for others it is a nuisance and for many it is a necessity. Throughout the years advertising has been forced to change greatly to keep up with the many different trends in our past and present, and it will continue to change as new trends come into the future. There are now many more ways to advertise products other than just on the Television, you can now advertise through online videos and on demand players, but this wasn’t always the case.

Everywhere today you see some sort of product being advertised. Americans will see or hear nearly 2,000 advertisements a day whether it be for consumable goods, healthcare also tobacco products as shown in the image below (see figure 1). Advertisements can be seen on billboards, magazines, radio stations and television until the 1970s. Advertising in short, is a way for companies to let the consumers know what products they are offering. According to the Federal Trade Commission (2014), cigarette advertising and promotional expenses totaled approximately $8.49 billion in 2014-down from $8.95 billion during 2013. Smokeless tobacco advertisement as well as promotions went from $503 million to $600 million during 2014.

We, the human race, are driven on instincts and senses. Whether it is the smell of a sizzling hamburger being charred over the grill or the sounds of hysterical screaming, we are programed to feel certain ways about different things. I think that is what is so powerful about advertisements. If the company is able to make their audience feel the way they want, the customer is pretty much sold. It doesn’t matter what the product is, if the advertisement is able to capture the attention of the customer, them they have already won. The fact that the advertisement got the attention of the customer shows that it is already working. Take smoking for example, the majority of people will agree that smoking is a gross and dangerous habit. It causes many health concerns like lung cancer, COPD, coronary heart disease, respiratory disease, and an increased risk of stroke to just name a few. Well if smoking is so bad, then why do people do it? It all starts with the advertising.

The goal of any advertising campaign is for a firm to have its products remembered by the consumer, as each day consumers are exposed to between three thousand and five thousand advertisements. Companies are constantly developing and launching new ads to attract consumers to their goods and services. Advertising is often highly effective and can increase a company’s sales and market share drastically. Even though it frequently proves effective, advertising can miss the mark and be misinterpreted. The way the consumer decodes the message is essential to the advertising campaign, as this can be the deciding factor for whether one will purchase a firm’s products or not. If an advertisement unintentionally offends consumers or proves to be controversial, the effects and backlash from society can be catastrophic and detrimental, thus making the advertisement completely ineffective.

Advertising has a large impact on today’s youth. This impact is largely created through use of commercials on television. The Center for Disease Control and Prevention published an article which explains that food commercials are one of the major components of advertising and they are leading to an increase in health and weight problems in children. In addition to this, psychologists such as Sandra L. Calvert have discovered that commercials give children a distorted sense of reality and can lead to personality conflicts. Parents and scientists alike have found that advertisements also can cause self esteem issues in young people, and this is a major concern. In conclusion, the negative effects of advertising on children are alarming.

Whether you watching television, reading a magazine, or playing around online, you are surrounded by advertisements everywhere. Advertising is a big

For instance, youngsters that don’t buy branded clothes or shoes may feel bad about themselves and might start to believe that they don’t fit in the group. Advertisements can encourage people to buy products and make them think that purchasing and consuming are a major part of their lives. Therefore, advertisements can alter an individual’s way of thinking and force them to believe and feel in a certain way.

Society is constantly being exposed to loads of information through advertisements, but not many people stop to think of the effects of such exposure. Consumer’s lack of regard for the information thrown at them is a gateway for shady corporations to poison innocent minds. Society has an unknown poison- advertisement. Massive corporations get away with influencing the minds of unsuspecting masses by merely stating that advertisements from their company simply inform the public. Advertising can have both positive and negative effects on society, such as providing information to the general public or controlling consumers, but the most important effect is it promotes democracy’s basic principle; any individual or institution has the right to