The Negative Strategy Of PETA

825 Words4 Pages
Most students go into college undecided as to what their major may be. But for me, I’ve known I wanted to be a marketing major for as long as I can remember. Marketing involves specializing in the best way of promoting a product to consumers. Consequently, one would ponder that I would support a nonprofit organization such as The People for the Ethical Treatment of Animals (PETA). However, that is not the case. I believe that PETA would be better off using a more conventional strategy to get its message heard rather than their provocative imagery of shock tactics. PETA’s message has a way of getting lost in the mayhem they like to create. Occasionally, it can be difficult to see the reasoning behind most of PETA’s ads that are presented to audiences.
PETA has developed a brand that is on the fringe. Whether through their racy and uncensored advertisements- using sex, graphic images or exploiting tragic news events, it's all meant to grab your attention. According to founder of The People for the Ethical Treatment of Animals, Ingrid Newkirk, PETA prides themselves on their “colorful and controversial gimmicks—such as jumping on stage at a fashion show to protest a designer’s promotion of fur—both consistently and certainly grab more headlines, thus bringing the animal rights message to audiences around the country and often the world” (PETA.org). Newkirk herself states that extremism and outrage provide the fuel for PETA. She feels PETA would be worthless if they were “just
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