extravagant levels in anticipation. The rosy expectations collapsed as we moved into a recession in 2007 and 2008. Notable Marketing Successes Southwest Airlines found a strategic window of opportunity as the lowest cost and lowest price carrier between certain cities. And how it milked this opportunity! Now it threatened major airlines in many of their domestic routes. However, by 2008, competitors were beginning to counter Southwest’s price advantage. Nike and Reebok were major competitors in
Manager Team Lead: Ashley Santora Program Manager: Denise Vaughn Editorial Assistant: Kaylee Rotella Executive Marketing Manager: Anne K. Fahlgren Project Manager Team Lead: Judy Leale Project Manager: Karalyn Holland Operations Specialist: Michelle Klein Creative Director: Blair Brown Sr. Art Director: Janet Slowik Cover Designer: DePinho Design Cover Image: Shutterstock VLADGRIN Media Project Manager: Lisa Rinaldi Full Service Project Management: Azimuth Interactive, Inc. Composition:
Training 189 DIVERSITY ISSUES IN HRM: Training and EEO 190 Determining Training Needs 190 Training Methods 191 Chapter 9 Managing Careers Learning Outcomes 208 Introduction 210 210 What Is a Career? 208 Individual versus Organizational Perspective 211 Career Development versus Employee Development 211 Contents Career Development: Value for the Organization 211 Needed Talent Will Be Available 211 The Organization’s Ability to Attract and Retain Talented Employees Improves 212 Minorities and