The Neoliberalism Phase Of Globalization

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

So far Thomas Friedman has identified three eras of globalization. Globalization 1.0 lasted from 1492 (when Columbus set sail to the ‘new world’) to 1800. Friedman describes this as when we “shrank the world from a size large to a size medium” (9). This era began discovering new lands and set up trade with outside civilizations. Globalization 2.0 lasted from 1800 to 2000 when the world transformed to a “size small” due to the industrial revolution and the expansion of multinational corporations. And finally, globalization 3.0 when the world went flat because of remarkable technological advancements. Other nations, including those in the third world category, are finally able to access vast amounts of knowledge, and their previously closed off economies are now open to provide more work for their people. The economies of these nations exploded from a large labor force and exportation, but the American economy didn’t do as great. From 2000 to 2014, the share of adults living in middle-income households fell in 203 of the 229 US metropolitan areas. Global commerce has been dominated by transnational companies that do not care for individual countries, but rather cheap wages and productivity, which undeveloped nations have. Jobs that require high school diplomas, or are plain simple, are either sold off to another country or automated. Automation is the replacement of human beings with robots or machines in order to reduce salary expenses and

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

Nike (NKE): $16.3 billion in total revenues. Nike competes also only in the athletic footwear market. Though it only competes in one aspect, Nike has an advantage when it comes to finances because it is much wealthier. It also controls 31% of the market share of athletic footwear.

Nike, Adidas and Under Armour are the largest brands in the athletic/sportswear monopolistic market. As of 2015, Nike’s revenue was $30.1 billion, the revenue of Adidas was $4.57 billion, while Under Armour’s revenue was $3.96 billion. Though all of the companies are large, Nike has a little more than 60% of the brand share dollars as compared to Adidas’ 11% and Under Armour’s 7% (Figure 1). Nike has some major strategies that

Nike Inc. is a very successful publicly traded sportswear and equipment company based in the United States. Nike is a multi-national and Fortune 500 company. It has reached achievements in their innovation in products that Nike has become one of the most recognized companies today and companies dream to have what Nike has created. The main headquarters for the company is in the Portland metropolitan area near Beaverton, Oregon. Nike leads the world in supplying athletic apparel and shoes. Nike shows how devoted they are in the satisfaction of their customer’s needs that it shines upon their mission statement and encompasses their vision. Nike ensures to go far and beyond expectations so that their customers receive quality products and services. Nike was founded in 1964 as Blue Ribbon Sports, but goes back to the 1950’s, and with their extensive history it only adds up to its impressive reputation in the Sports industry.

Neoliberalism is an economic philosophy drawn from the ideas of classical liberalism from Adam Smith. Neoliberalist policies rely on the ideas that markets are s the best decision-makers of resource allocation and trade across borders is optimized when there are few restrictions as possible. (Lu) Supporters of neoliberalism say that it gives worker freedoms and choices to work in more places for higher wages. It leads to freedom and harmony in the world by linking people together, along with giving economic and political freedom, and that poverty is due to the lack of a free market. (Friedman) Critics on the other side, say that globalization can’t be put in place successfully without some level of regulation. (Pearlstein) Critics have also

Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence in almost every part of the globe.

-Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

Nike is a United States based sports company in Beaverton, Oregon. Nike’s original name was Blue Ribbon Sports and its mission is to be the world’s leading sports and fitness company (Nikebiz, 2010). Nike had two options for

Nike is the world’s leading supplier of athletic shoes and merchandise. Within the United States alone Nike has exceeded $3.7 billion in total sales, and they make up more than 47% of the U.S. athletic sneaker market. Nike has been supplying the world with the top athletic sneakers and apparel since 1978. Originally founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1962, the brand didn’t see increases in success until they rebranded in the late 1970’s.

Currently, Nike is one of the biggest manufacturers, suppliers and marketers of athletic shoes, sports equipments and sports apparels. The revenues for the year 2013 were reported to be about $25.3 billion.

The writings of Karl Marx (1818-83), according to Mingst (1999), are fundamental to the Marxist school of thought, even though he did not directly state all the issues that are today encompassed by Marxism. The theory of Marx on the evolution of capitalism based on economic change and class conflict: the capitalism of nineteenth century