The New Age Of Digital Marketing

Scientists in the same year began to create what is known as today as the Modern World Wide Web, the emergence of the modern Internet today. Several online web servers held information on pages of text known as websites, in which they each had their own website name to access (History of the Internet). A new application called the web browser was created in order to access all of the web pages available on the internet to the public. The way the information was presented on the web page was with a hypertext markup language (HTML); this would become a standard format to display informational text (Goel, Tarun). A URL link was also introduced on the web browser as an address to access web pages for the public. The result of the internet had changed how people have done research to access more information and how people have communicated with one another (Goel, Tarun).

In the universe of internet there are thousands of sites with different formats, objectives, specialties and services, and today on the web we can find the same products that can be found walking the city streets: newspapers, electronic stores, banks, grocery stores, transportation services, hospitals, pharmacies, gift shops and hundreds of department stores.

Web 2.0 serves as the foundation of much of the social media and e-marketing platforms being developed today. Originally defined in 2006, the Web 2.0 design objectives have influenced every social network, application and e-marketing application since (Skiera, Eckert, Hinz, 2010). To see the Web 2.0 Meme map which shows the key design criterion and objectives of this network, see the Appendix of this analysis. One of the most influential aspects of this Meme Map is the fact that the Web is now the operating system or platform and users own the data, participating freely and sharing it quickly acorns many different workflows and strategies (O'Reilly, 2006). The Web 2.0 design criterion and objectives continued to have a major impact on how Kudler Foods will be able to capture primary and secondary customer data. For an analysis of e-marketing platforms based on Web 2.0 technologies see Appendix B of this document.

Marketing has always been on the cutting edge of technology. The communications technology explosion of the past 40 years has created a complete melding of technology and marketing. Technology not only needs marketing to identify customers and sell products, but marketing must optimize its use of technology to locate and target customers. Universities are offering degree programs in digital marketing.

The introduction of the ultimate business disruptors: Internet, World Wide Web and communication technologies have revolutionized the way business operates and improving the way people as well as the way people and organizations communicate and collaborate paige. The concept of Web 2.0 (Business 2.0) has earned a lot of prominence in recent years since it has positively changed the global landscape of businesses. Web 2.0 serves as a distinctive communications platform characterized by qualities such as collaboration, content sharing and user contributions eliminating entry barriers for online business. Recently, many businesses and organizations has started extensively implement Web 2.0 applications in hopes of improving communication, boosting collaboration, exchange of knowledge among the participants leading to organizational innovation paige.

The internet has grown as a powerful communication medium in the recent years. In the early years of the 1990s, people began to feel its power and experience the ease of information sourcing through its use. In the early years of computer invention, the technology was limited to serve a small section of people within a given geographic coverage.(Jacobs) Today, millions of people have access to the internet, changing their lives drastically for the better. The standard form of information dissemination in the early 20th century was through magazines and newspapers. The introduction of the internet has been a defining

The impetus for changing the static Web site came as a result of pressure to pay for site management, the pursuit of a justification for advertising costs that are Web-based, and the desire to build some profits into the nature of Web interactions, elements that could not inherently stem from the once-passive pages (Tebbe N23). The need for Web pages that could “reach out and touch us” was a fundamental component of the changing face of the World Wide Web, and developers have recognized the benefits of the more aggressive Web-based elements that have redefined the way that businesses, developers and individuals perceive the Web (Tebbe N23).

In the last several years, a number of new technologies associated with the World Wide Web emerged. The term Web 2.0 is widely used to refer to these technologies that reflect substantial changes in the traditional model of how content for the Web is created and consumed (O'Reilly, 2005). What differentiates these technologies from previous aspects of the Web is the social interaction that is involved, the ability of users to create and disseminate content, the ability of the users to rate and "tag" content, and the free availability to anyone with Internet access (Freedman, 2006). Names of some specific technologies associated with Web 2.0 include flickr™, MySpace©, facebook©, Blogger™, Wikipedia, podcasts, steve.museum, and YouTube™,

The first web page was designed to tell people about the World Wide Web. “In August 1991, Tim Berners-Lee published the first website, a simple, text-based page with a few links.” (Chapman, 2009). What people don’t realize is all the stepping stones that led to this technological breakthrough. December 9, 1968, Douglas Engelbart and his team demonstrated the first word processing system. October 29, 1969, the University of Stanford and UCLA sent the first message over the internet using interface message processors. In 1971 Ray Tomlinson sent the first e-mail to himself. December 1, 1971, Michael Hart used $1 million worth of computer time to store public domain books and documents for people to eventually access for free. (Beattie,

The purpose of this paper is to provide a comprehensive overview of Web 2.0 as a powerful tool boosting collaboration, enhancing content sharing, networking, easy search of information and eliminating entry barriers for online businesses (Baltzan, 2016). This paper starts by providing an overview on the evolution of Web. Next, this paper identifies some of the Web 2.0 tools and technologies enabling networking and collaboration of communities.

Web 2.0 has turned into a catch-all expression to depict sites that are something other than plain, static data dispersal. In the Web 2.0 world, the web fills in as a stage for individuals to make and offer their own substance online in type of websites, recording’s or photographs. RSS is likewise grasped by numerous sites to give a synopsis of news features of interests. By making this stage as easy to use and open as could be allowed, individuals are urged to visit regularly, and to post and view content. Prevalent person to person communication locales, for example, My Space, or video sharing destinations, for example, YouTube, are prime cases utilizing Web 2.0 advancements.

When Netscape was founded, the Internet market was facing a dynamic evolution, creating new opportunities for young software companies like Netscape to grow rapidly. Netscape took advantage of these conditions, becoming the first to focus on one-web browsers. There was little competition in this space at the time. They became the market leader, commanding strong customer loyalty and high brand recognition. Netscape introduced a competitive line of products, which were innovative and user-friendly. The products they offered enabled the customers to “surf” the web and publish information. Netscape served the market by providing services for companies, E-commerce applications, and personal browsers for retail customers.

Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ways software developers and end- users utilize the Web. Basically, the term encapsulates the idea of the proliferation of

the sport organization has an opportunity to market its brand to the new consumer, and they also

The web continues to increase with each passing day with a large number of people going online every day to perform a number of actions, such as purchasing goods and services online, finding the required information, etc. With the availability of free Wi-Fi and low-priced Internet connections, the consumption of websites, blogs, and web applications have increased a lot.