The New Age Of Digital Marketing

1606 WordsApr 1, 20167 Pages
Charles Nelson (2009) once said that “Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone, Android, or a BlackBerry while they’re sitting in your restaurant.” In the early 1990s business had to create ways to draw its consumers from far and wide, instead of just from the local town’s folk. That is where the suggestion box came into play. Companies would ask its local population what they could do better. As Marketing caught up with the age of the Internet. It created something now known as Digital Marketing. Without this new age of digital marketing, everyone worldwide would not know…show more content…
As early as the 1990s gave way to the birth of Internet, Web 1.0, where many corporations and large business started to take advantage of this new technology that they would give them another avenue of an advertisement than just radio, TVs, newspapers, and magazines. Although, this version of the Internet was only available to other business consumers with little or no access to the public. The pages of the Web 1.0 were static content display pages with only words and hyperlinks to other static pages with no imagery embedded in them and had no interaction with them and could only use Internet Protocols (IP) address to arrive and transfers the static pages of worded advertisements. In the late 1990s, a newer version of the Internet had emerged that demanded web administrators and web coders to incorporate its consumers to their products. Business marketers would name the new version of Web 2.0. This new era would make it easier for any user or visitor to find the corporations and company marketing sites by using friendly names such as www.amazon.com rather than typing in http://54.239.17.7. The new version would encourage consumers to interact now with any company product listing and be able to add them to a virtual shopping cart. Many of the sites were used for social media outlets such as Myspace and other blogging domains. Near the early 2000s, a new turn of events happened on the
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